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Empathy Mapping is An Essential Tool for Futureproof Copywriting

Nick Ursborne

It encourages copywriters to consider not just what people say but what they think, feel, and do. Why Empathy Mapping Matters in Copywriting While AI excels at analyzing data and generating content, it cannot genuinely empathize. Conclusion In the age of AI, empathy mapping is a vital tool for futureproofing your copywriting.

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The Power of Storytelling: 5 Types of Stories to Market Your Business

Enchanting Marketing

And what if they became storytellers instead? Telling stories to help sell is not new Legendary copywriter Joe Sugarman already suggested that readers should feel compelled to read your ad as if they’re sliding down a slippery slide. The best storytellers are your clients. We are all storytellers. Happy storytelling!

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Professional Copywriting Services

Melanie Saxton

Why do businesses and organizations need professional copywriting services? Emphasis on storytelling. Exceptional copywriting and content creation bridges people to people and businesses to businesses. Your marketing goals will benefit from the critical skills and strategies that I, as a copywriter, bring to the table.

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Copywriting in 2025: How to beat AI and short attention spans

Copywriter Collective

Whats the secret to copywriting in 2025? Copywriting was never easywith scatter-brained know-it-all clientsbut lately it feels that things have gone up to 11. Lets hope that 2025 brings us a fresh lease of copywriting. AI Copy AI seems to be the main topic of conversation whenever copywriting is brought up.

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The advantages of being a slightly older copywriter.

Nick Ursborne

OK, so maybe I’m a little beyond being a “slightly” older copywriter. First, obviously, is the 45 years of copywriting experience I bring to the table. Second… I have decades of life experience… During my first year as a copywriter, at the ripe old age of 22, I remember writing a direct mail package for a financial company.

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15 common conversion copywriting mistakes to avoid

Credible Content

15 common conversion copywriting mistakes to avoid Unlike traditional copywriting, which may focus more on brand messaging and storytelling, conversion copywriting prioritizes driving measurable results and conversions. There are several copywriting mistakes to avoid to ensure your efforts yield optimal results.

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Who Needs a Marketplace Copywriter?

Melanie Saxton

It takes training and experience to become a top-of-the-line marketplace copywriter. A professional copywriter invests in marketing training, hones skill sets, has years of experience, and maintains a portfolio of happy clients. Learn more about my copywriting services HERE. Marketplace Copywriter — to the Rescue!