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Empathy Mapping is An Essential Tool for Futureproof Copywriting

Nick Ursborne

At the heart of this human element lies Empathy Mapping—a structured approach that helps writers better understand their audience. It encourages copywriters to consider not just what people say but what they think, feel, and do. Conclusion In the age of AI, empathy mapping is a vital tool for futureproofing your copywriting.

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Looking for a Content Writer: A Comprehensive Guide

Agency Content Writer

A skilled content writer can help companies rank well on search engines, engage customers, and drive conversions. Finding the right content writer is a critical investment whether you’re a startup or an established company. If you’re looking for a content writer, this is the guide for you. What are your content goals?

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Professional Copywriting Services

Melanie Saxton

Why do businesses and organizations need professional copywriting services? Exceptional copywriting and content creation bridges people to people and businesses to businesses. Check Out My Professional Copywriting Services, Customized Just For You Hire me to ring in an era of commercial writing that enriches your business.

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Copywriting in 2025: How to beat AI and short attention spans

Copywriter Collective

Whats the secret to copywriting in 2025? Copywriting was never easywith scatter-brained know-it-all clientsbut lately it feels that things have gone up to 11. Its not just the tech industry that is suffering from writers block. Lets hope that 2025 brings us a fresh lease of copywriting.

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The advantages of being a slightly older copywriter.

Nick Ursborne

OK, so maybe I’m a little beyond being a “slightly” older copywriter. First, obviously, is the 45 years of copywriting experience I bring to the table. Second… I have decades of life experience… During my first year as a copywriter, at the ripe old age of 22, I remember writing a direct mail package for a financial company.

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5 Valuable AI Use Cases for Freelance Copywriters.

Nick Ursborne

I still hear people saying things like, “AI can never write as well as a human copywriter.” Just because AI can’t entirely replace the full set of skills of a human writer doesn’t mean it can’t be valuable. This is what master copywriter Bob Bly does. The post 5 Valuable AI Use Cases for Freelance Copywriters.

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Don’t be fooled by the “slowdown” in AI news and progress.

Nick Ursborne

For digital copywriters and content writers I can offer more concrete advice and help in the form of my course, Futureproof Copywriting. The Futureproof Copywriting course gives you all the training you need to thrive in the fast-changing world of Artificial Intelligence.