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Empathy Mapping is An Essential Tool for Futureproof Copywriting

Nick Ursborne

At the heart of this human element lies Empathy Mapping—a structured approach that helps writers better understand their audience. It encourages copywriters to consider not just what people say but what they think, feel, and do. Conclusion In the age of AI, empathy mapping is a vital tool for futureproofing your copywriting.

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The advantages of being a slightly older copywriter.

Nick Ursborne

OK, so maybe I’m a little beyond being a “slightly” older copywriter. First, obviously, is the 45 years of copywriting experience I bring to the table. Second… I have decades of life experience… During my first year as a copywriter, at the ripe old age of 22, I remember writing a direct mail package for a financial company.

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5 Valuable AI Use Cases for Freelance Copywriters.

Nick Ursborne

I still hear people saying things like, “AI can never write as well as a human copywriter.” Just because AI can’t entirely replace the full set of skills of a human writer doesn’t mean it can’t be valuable. This is what master copywriter Bob Bly does. The post 5 Valuable AI Use Cases for Freelance Copywriters.

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3 Ways to diversify your digital copywriting services in the age of AI.

Nick Ursborne

And yes, some of those advances will impact our work as freelance copywriters. Part of that plan could be to diversify the services you offer as a writer, and include one of two services that focus on AI. And, of course, all AI output needs revising by a human writer… you. It’s time to lean in and get ahead of the curve.

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3 Ways empathy will help futureproof your copywriting career.

Nick Ursborne

However hard it might be, working on your ability to feel empathy for others will reward you big time in your career as a writer. This is allows us, as human writers, to differentiate ourselves, and our work. Ask any experienced copywriter and she’ll tell you that emotion is the principal driver of sales copy.

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If you’re worried AI might threaten your future as a copywriter, it’s time to get futureproofed.

Nick Ursborne

Right now there are plenty of conflicting views when it comes to the future impact of AI on the careers of writers and copywriters. At one extreme, there are those who claim AI is just hype, a passing fad, and that it will never replace human writers. And it isn’t just writers who are feeling uncertain right now.

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Looking for a Content Writer: A Comprehensive Guide

Agency Content Writer

A skilled content writer can help companies rank well on search engines, engage customers, and drive conversions. Finding the right content writer is a critical investment whether you’re a startup or an established company. If you’re looking for a content writer, this is the guide for you. What are your content goals?