Empathy Mapping is An Essential Tool for Futureproof Copywriting
Nick Ursborne
DECEMBER 2, 2024
At the heart of this human element lies Empathy Mapping—a structured approach that helps writers better understand their audience. It encourages copywriters to consider not just what people say but what they think, feel, and do. Conclusion In the age of AI, empathy mapping is a vital tool for futureproofing your copywriting.
Let's personalize your content