Copywriter Collective

DECEMBER 31, 2024

As with any creative process, copywriting often generates a significant amount of content which doesnt make it into the finished copy. However, in all cases, this leaves us with the question of what gets included, what is focused copywriting, and what copy doesnt make it. Is the platform a specialist for the topic youre covering?

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Copywriter Copywriting SEO Government 98

Nick Ursborne

JULY 15, 2024

I still hear people saying things like, “AI can never write as well as a human copywriter.” This is what master copywriter Bob Bly does. Or, “I asked ChatGPT to write an article, and it was terrible.” Respectfully, these people are missing the point. This means they KNOW more or less everything there is to know.

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Freelance Copywriting Copywriter Copywriting Freelance 210

Nick Ursborne

NOVEMBER 18, 2024

For digital copywriters and content writers I can offer more concrete advice and help in the form of my course, Futureproof Copywriting. For digital copywriters and content writers I can offer more concrete advice and help in the form of my course, Futureproof Copywriting. OK, you may think, time to relax. Not so fast.

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Copywriter Copywriting Content Writer Writer 186

Nick Ursborne

SEPTEMBER 10, 2023

Ask any experienced copywriter and she’ll tell you that emotion is the principal driver of sales copy. The future belongs to writer and copywriters who combine AI and Emotional Intelligence. This is the topic and promise of my new course, Futureproof Copywriting. This is easier said than done. On a good day!

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Copywriter Copywriting Sales Copy Copy 223

Nick Ursborne

SEPTEMBER 18, 2023

Right now there are plenty of conflicting views when it comes to the future impact of AI on the careers of writers and copywriters. At the other extreme, some copywriters are worried their jobs will be completely obliterated by AI within the next few years. Copywriters have been doing this for decades. The topic of his talk?

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Copywriter Copywriting Copy Writer 238

Agency Content Writer

DECEMBER 2, 2024

Copywriters : Craft copy that persuades and generates sales. Industries and positions include writing assistant for a nonprofit leader, content writer for a nonprofit website, and article writer for estate planning attorneys. If you’re looking for a content writer, this is the guide for you. Ready to find the perfect fit?

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Content Writer Writer Portfolio Content 246

Backlinko

DECEMBER 27, 2024

Claude can assist with tasks like AI copywriting and content generation, too. Step 2: Generative AI Models Produce Content Once the system receives the users prompt, it uses machine learning models to generate content. These models train using libraries that may contain billions of pieces of existing content. How does ChatGPT work?

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IT Medical Architecture Manufacturing 111

Nick Ursborne

FEBRUARY 5, 2024

And yes, some of those advances will impact our work as freelance copywriters. And, as any seasoned copywriter will tell you, emotion is the most powerful hook of all when it comes to engaging your audience, and converting prospects into buyers. appeared first on Writing for the web - online copywriting and content writing.

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Copywriter Copywriting Freelance Copywriting Content Creation 225

Nick Ursborne

FEBRUARY 3, 2023

Think about some of the biggest names in copywriting. A good copywriter apparently. The same can happen with your copywriting career. As an example of what not to do, in my early years as a copywriter I focused on pharmaceutical copywriting. Because, as a freelancer, your brand is YOU. It makes a big difference.

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Freelance Copywriting Copywriter Copywriting Freelance 224

Copywriter Collective

FEBRUARY 21, 2025

B2B copywriting for software and SaaS companies isnt as simple as writing about puppies or pizza. Use Key Phrases Naturally: Sprinkle in terms like B2B software copywriting and SaaS benefits in your headings and a few times in the text. Its more like explaining a high-tech gadget to someone whos never seen one beforebut with a twist.

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Elna Cain

JULY 16, 2023

A popular question I get from new freelancers and copywriters is: “How do you find copywriting clients?” I mean, getting freelance copywriting clients isn’t complicated…but if you are a brand new copywriter or freelancer, this can be a major roadblock, stopping you from ever trying.

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Copywriter Copywriting Freelance Copywriting Freelance 178

Nick Ursborne

JANUARY 20, 2025

Back when I started working as a trainee copywriter at an ad agency in 1979, I was just four years out of school. I was the copywriter, and Peter was the art director. The post Dont Let AI Dull Your Creativity appeared first on Writing for the web - online copywriting and content writing. Instead, I worked in a quarry.

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Creativity Art Director Copywriter Copywriting 166

Enchanting Marketing

NOVEMBER 26, 2024

Telling stories to help sell is not new Legendary copywriter Joe Sugarman already suggested that readers should feel compelled to read your ad as if they’re sliding down a slippery slide. You’d read a sales page as if you were living the story—just like you’d be gripped by a good thriller or enthralled by a novel.

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Storytelling Marketing Script Social Media 259

Nick Ursborne

NOVEMBER 25, 2023

There is a particular challenge here for writers and copywriters. That year there were just 16 million people online. It wasn’t until 1998 that the number of people using the web hit 100 million. From zero to 100 million in a little over 3 years. That rapid rate of change was deeply disruptive to traditional, bricks-and-mortar businesses.

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Writer Copywriter Copywriting IT 225

Copywriter Collective

FEBRUARY 14, 2025

So, you’ve decided to run a digital copywriting hub. Congratulations! You now live in the cloud, surrounded by clients who think deadlines are mere suggestions and an ever-growing pile of Google Docs and Slack messages. Managing it all? Well, that’s where the real adventure begins. “Can we make it pop more?”

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Copywriter Copywriting Management Communication 65

Nick Ursborne

MAY 27, 2024

And yes, this topic lies at the core of my course, Futureproof Copywriting. appeared first on Writing for the web - online copywriting and content writing. People get excited by how AI models like ChatGPT make it easy to create copy and content at scale. As a writer you can create way more content when using AI. How awesome is that?

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Script Copywriter Copywriting IT 211

Freelance Magic

NOVEMBER 15, 2024

Copywriting One of the most lucrative forms of freelance writing is copywriting. Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more. Here’s an example of a piece of copywriting from Mike: 2.

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Nick Ursborne

DECEMBER 14, 2023

Copywriters who are just launching their careers often feel nervous about not knowing enough. A good first step – for digital copywriters and content writers – is to take my course, Futureproof Copywriting. The post To prosper as a copywriter in 2024, you’ll need to know 10% more about AI than your clients and prospects.

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Credible Content

JUNE 23, 2023

What is direct response copywriting – 22 advantages Direct response copywriting is meant to persuade readers to take a specific action. How is direct response copywriting different from other forms of copywriting? The primary purpose of the response copywriting is to elicit a response as soon as possible.

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Copywriter Copywriting Promotion Persuasion 130

Credible Content

JUNE 18, 2023

15 common conversion copywriting mistakes to avoid Unlike traditional copywriting, which may focus more on brand messaging and storytelling, conversion copywriting prioritizes driving measurable results and conversions. There are several copywriting mistakes to avoid to ensure your efforts yield optimal results.

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Credible Content

MAY 24, 2023

Using irony in copywriting. Mastering the Art of Copywriting: Harnessing the Power of Irony In the world of copywriting, where competition for attention is fierce, it’s crucial to find creative ways to engage your audience and make your message memorable. One powerful tool in a copywriter’s arsenal is irony.

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Copywriter Copywriting Entertainment Advertising 130

Credible Content

JUNE 28, 2023

5 examples of the PAS copywriting framework PAS stands for Problem-Agitate-Solution. It is one of the most widely used copywriting framework. What is the importance of the PAS copywriting framework? Importance of the PAS copywriting framework. Suppose, you want to hire my SEO copywriting services. It goes on.

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Copywriter Copywriting Finance Engineering 130

Buffer

MAY 23, 2024

There’s a lot of talk about “excellent copywriting” on the internet. And it’s versatile, too: Copywriting techniques can be used for multiple formats — from e-commerce websites, landing pages, sales, pages to product descriptions and content marketing. Why do you need copywriting formulas?

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Copywriter Copywriting Social Media Persuasion 125

Nick Ursborne

APRIL 7, 2025

The post Why Sovereignty Is the New Success Metric for Freelancers appeared first on Writing for the web - online copywriting and content writing. We live in uncertain times. Political discourse seems more divisive than ever. Many world economies are in a state of turmoil. How can you grow and thrive in the face of so much uncertainty?

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Freelance Copywriter Copywriting Agency 145

Grammarly

SEPTEMBER 18, 2023

To the dismay of writers like myself, AI is great at copywriting! Marketers and advertisers can use AI copywriting to save time and money. But in order to use AI for copywriting, you have to understand the basics of both copywriting and AI. Below, we explain how to get started with AI copywriting.

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Copywriter Copywriting Script Marketing Copy 122

Caroline Gibson

MARCH 20, 2023

You can’t compare apples with apples It’s not just the variables that affect what a freelance copywriter may charge: it also depends on their experience and expertise. How can a client really see the true value of a copywriter’s worth based on a day rate alone? Do clients really want to give a copywriter carte blanche?

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Freelance Copywriting Copywriter Copywriting Freelance 147

Nick Ursborne

MARCH 11, 2023

Your persistent and patient probing uncovered a unique market niche in line with my passion and expertise and in dire need of good copywriters. appeared first on Writing for the web - online copywriting and content writing. I do it the other way around. I allocate time at the beginning of the day to my longer-term plans.

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Copywriter Copywriting IT Freelance 184

Copywriter Collective

JANUARY 17, 2025

That is the power of copywriting. Enter copywriting, the charismatic diplomat. Copywriting Strategies That Harmonize Sales and Motivation So, how do you craft copy that bridges the gap effectively? But then you notice the tagline plastered on the machine: Fuel Your Greatness. But motivation? Motivation inspires. The result?

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Copy Sales Copywriter Copywriting 97

Credible Content

MARCH 24, 2023

Better copywriting through empathy While going through a copywriting newsletter in the afternoon, I came across an interesting word: sonder. How does it impact your copywriting? What do you need for effective copywriting? What has it got to do with copywriting? First of all, is sonder even a word?

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Credible Content

MAY 29, 2023

3 copywriting fundamentals Copywriting is the art and science of writing persuasive text that gets people to take action. Whether you’re writing a sales page, an email, or a social media post , copywriting is essential for any business that wants to succeed online. Convince the reader how you can solve the problem.

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Persuasion Communication Copywriter Copywriting 130

Ashleyn Writes

MAY 3, 2023

After what seems like dozens of hours playing inside of AI copywriting programs, reading so many articles, taking a course or two, and going down some Twitter rabbit holes, I can now safely say that AI has landed a job inside my biz. I like to think of it as my junior copywriting assistant. It’s been a huge help. Do you use jargon?

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Copywriter Copywriting Copy Food 130

Copywriter Collective

AUGUST 20, 2024

I’m scared to think about it, but I’ve been in SEO copywriting for almost 12 years. This path was thorny and bumpy, given how fast the niche was developing, how often Google changed its algorithms and, thus, the rules of the game, and how many times my colleagues and I grew and polished our copywriting skills to stay on board.

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Copywriter Copywriting SEO Text 109

Ashleyn Writes

APRIL 13, 2023

But does that mean that copywriters are going away for good? How AI is impacting the copywriting industry ChatGPT is a tool built by Open AI. It’s an on-hand copywriting VA in your back pocket. The important thing to remember is that it can’t take the place of a human copywriter. The jury is still out on that one.

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Copywriter Collective

AUGUST 6, 2024

Sometimes, I struggle to remember why copywriting matters when it feels so easy. Is Copywriting Worth It? Is copywriting worth it in an age of digital discouragement? News about AI replacing copywriters is always on one news feed of mine or another. Copywriting is worth it in today’s changing world for numerous reasons.

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Copywriter Copywriting Freelance Freelance Copywriting 105

Credible Content

MAY 25, 2023

10 unique writing skills you need to become a successful copywriter Imagine this: You come across a captivating advertisement that instantly grabs your attention. It’s the skillful art of copywriting. At the core of skillful copywriting are the fundamental writing skills. Writing skills are the backbone of effective copywriting.

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Copywriter Copywriting Persuasion Writing 130

Ben Settle

FEBRUARY 3, 2025

And early on in my copywriting career, I deliberately used Michael Bay movies as my “template” for sales letters and emails much like Gene Schwartz used Joel Silver movies as his. Yes, including articles and other non-copywriting content. They say I cut too fast. And yet now you see it in movies everywhere. A true rarity.

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Copywriter Copywriting Content Creation Sales 52

Nick Ursborne

MAY 15, 2023

You want to be THE person people think of first when it comes to writing or copywriting within a particular area. If you would like help putting these five elements in place, learn more about my coaching service… The post Your 5-step checklist for choosing the perfect freelance copywriting niche. Easier said than done?

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