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3 Ways empathy will help futureproof your copywriting career.

Nick Ursborne

It’s about dramatically improving the performance of your copy and content. Ask any experienced copywriter and she’ll tell you that emotion is the principal driver of sales copy. And writing with a high level of emotional intelligence achieves more than just closing more sales in the short term.

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How To Use ChatGPT To Critique Your Sales Copy and Get More Clients

Income Diary

Our good friend Clive Cable recently showed on how he used Prompt Engineering to speed up the delivery of his copywriting services. For me, the most impressive aspect of this is how Clive uses ChatGPT to critique his own already great copy to produce something exceptional. (He You don’t know what great copy looks like.

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The urgent need to get ahead of AI writing tools in 2024.

Nick Ursborne

As any experienced copywriter will tell you, the most powerful force in sales copy is emotion. This is why may latest course, Futureproof Copywriting , is divided into three sections. Section two teaches you about Emotional Intelligence, and its application to copy and content writing.

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How to Let Readers Imagine a Better Life: The 8 Life Forces

Enchanting Marketing

Imagine this … Henrietta is reading your sales copy. Often, sales copy remains superficial. Yes, most copy explains the features and benefits of a product or service. Despite its awful title, the book CA$HVERTISING is a useful guide to copywriting by Drew Eric Whitman. Eagerly, she clicks the Buy button.

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Precious Metals Copywriter?

Susan Greene

A professional copywriter can write product descriptions that attract investors and persuade them to buy. The copywriting on your website could be more dynamic. Work with a professional copywriter to create compelling web copy. Add a Freelance Copywriter to Your Team. Start with Your Website. Get a quote.

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Writers fall into the Sameness Trap when they rely too much on AI and lists of “Killer Prompts”.

Nick Ursborne

Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their sales copy, content, and social media updates. And, as every experienced copywriter knows, appealing to a reader’s emotions is the most reliable way to close a sale. The result? I apply the principles of Emotional Intelligence.

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How to Take Your Readers on a Journey (& Tell the Truth): 3 Universal Writing Lessons

Enchanting Marketing

If you want to write better sales copy, then learn the principles of persuasion and study how the best copywriters write their copy. How does their copy engage? So, if you want to learn from the best, don’t just study sales copy. And, of course, their copywriters know how to vary long and short.