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6 Key Copywriting Best Practices & Trends for 2025 (& Beyond)

Ashleyn Writes

As we step into 2025, the world of digital marketing (much less sales copy, oh hello AI.) one are the days when we could rely on cookie-cutter approaches and generic messaging for copywriting best practices. Its ROI-ready copywriting for $20 a month. Long copy still works in 2025, but boring or overwhelming copy doesnt.

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The urgent need to get ahead of AI writing tools in 2024.

Nick Ursborne

According to a survey by Neil Patel of agency NP Digital, over 60% of text content is now being created purely through AI. As any experienced copywriter will tell you, the most powerful force in sales copy is emotion. This is why may latest course, Futureproof Copywriting , is divided into three sections.

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A 3-Step Path to Adding Emotional Intelligence to Your AI-Generated Copy and Content.

Nick Ursborne

As any seasoned copywriter will tell you, if you want someone to take action, you need to appeal to their emotions. Wherever you are along the sales funnel, you’ll achieve higher conversion rates with copy that has a stronger emotional appeal. Is the copy respectful and non-manipulative? Is the copy culturally sensitive?

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How to Prod, Poke, and Fire Up Your Readers: 8 Science-Backed Tips for Impactful Writing

Enchanting Marketing

For instance, Apple’s copywriters know the power of short sentences and short paragraphs: It’s here. Shorter paragraphs, shorter sentences, and shorter words indicate that a text is easier to read. So, concrete language improves customer satisfaction and increases sales. Or do they make a text needlessly complicated?

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10 Copywriting Formulas to Convert Skimmers to Buyers

Buffer

There’s a lot of talk about “excellent copywriting” on the internet. And it’s versatile, too: Copywriting techniques can be used for multiple formats — from e-commerce websites, landing pages, sales, pages to product descriptions and content marketing. Why do you need copywriting formulas?

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What are the differences between Copywriting and Content writing?

Content Writing

If content writing in modern times has a digital flavor, then copywriting is perhaps the right remedy to make a lasting impression. If you find it difficult to read words, copywriting will most likely appeal to your emotions. Yes, we are talking about copywriting. Copywriting. Website Sales Copy. Emotions:

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AI Copywriting: Top 4 Tools and Best Ways to Use Them

Backlinko

AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. With the goal of driving more sales for your business (or your client’s business). This leaves many worrying that AI might replace human copywriters altogether. But AI isn’t there to replace copywriters.