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3 Ways empathy will help futureproof your copywriting career.

Nick Ursborne

It’s about dramatically improving the performance of your copy and content. Ask any experienced copywriter and she’ll tell you that emotion is the principal driver of sales copy. And writing with a high level of emotional intelligence achieves more than just closing more sales in the short term.

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How To Use ChatGPT To Critique Your Sales Copy and Get More Clients

Income Diary

Our good friend Clive Cable recently showed on how he used Prompt Engineering to speed up the delivery of his copywriting services. For me, the most impressive aspect of this is how Clive uses ChatGPT to critique his own already great copy to produce something exceptional. (He You don’t know what great copy looks like.

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5 Lovable Sales Techniques: How to Sell Without Being Pushy

Enchanting Marketing

In their sales copy, Oatly lets you imagine using their products: Whip this vanilla custard made from oats for amazing fluffiness and pour it over your baked apples, pies, fruit crumbles, strudel or just about anything to win approving looks from your in-laws, outlaws or whoever you decide to hang-out with. Answer their questions.

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5 Sales Page Examples to Load Up Your Copywriting Swipe File

Ashleyn Writes

Do you know where to start when it comes to writing sales copy for your website? Well, I’m here to help—today, we are gonna get you over that creative roadblock hump with these FIVE sales page examples. In this post, we are walking through FIVE great sales page examples of incredible website sales copy that work.

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6 Key Copywriting Best Practices & Trends for 2025 (& Beyond)

Ashleyn Writes

As we step into 2025, the world of digital marketing (much less sales copy, oh hello AI.) one are the days when we could rely on cookie-cutter approaches and generic messaging for copywriting best practices. Its ROI-ready copywriting for $20 a month. Long copy still works in 2025, but boring or overwhelming copy doesnt.

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Writers fall into the Sameness Trap when they rely too much on AI and lists of “Killer Prompts”.

Nick Ursborne

Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their sales copy, content, and social media updates. And, as every experienced copywriter knows, appealing to a reader’s emotions is the most reliable way to close a sale. The result?

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How to Take Your Readers on a Journey (& Tell the Truth): 3 Universal Writing Lessons

Enchanting Marketing

If you want to write better sales copy, then learn the principles of persuasion and study how the best copywriters write their copy. How does their copy engage? So, if you want to learn from the best, don’t just study sales copy. And, of course, their copywriters know how to vary long and short.