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Don’t Let AI Dull Your Creativity

Nick Ursborne

And yet Does working with AI make me more creative or less creative? Back when I started working as a trainee copywriter at an ad agency in 1979, I was just four years out of school. But back then, when you were hiring for an ad agency creative department, you wanted different. My creative partner was also different.

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Level Up Your Copywriting Game with Some Advanced AI Techniques

Nick Ursborne

Pro with Deep Research to research opportunities for copywriters working with AI. This post is specifically for copywriters and content creators who are already familiar with the basics of LLMs (Large Language Models) and are ready to take their AI skills to the next level. Check out my course, Futureproof Copywriting.

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The AI Copywriter’s Toolkit: 5 Go-to ChatGPT Prompts for Supercharged Copywriting

Ashleyn Writes

If youve ever wondered how to make AI work for you as a copywriter or business owner, buckle up. Today, Im sharing five AI prompts that Ill carry into this yearand Im convinced theyll supercharge your creativity and efficiency too. As copywriters, we know the importance of voice of customer data. Time is my most valuable asset.

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6 Key Copywriting Best Practices & Trends for 2025 (& Beyond)

Ashleyn Writes

one are the days when we could rely on cookie-cutter approaches and generic messaging for copywriting best practices. Its ROI-ready copywriting for $20 a month. Embrace the Eyeball Monkey Bars as One of Your Copywriting Best Practices First up: Remember those monkey bars you swung on as a kid? Copywriting Best Practices 101?

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The Power of Storytelling: 5 Types of Stories to Market Your Business

Enchanting Marketing

Telling stories to help sell is not new Legendary copywriter Joe Sugarman already suggested that readers should feel compelled to read your ad as if they’re sliding down a slippery slide. Henneke’s class on Stories in Miniature was just the creative boost that I needed. I’m feeling much more creative and can spot the dull areas.

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In a world of AI-generated marketing, where’s the Creative Director?

Nick Ursborne

As a budding young copywriter in the early 1980s, I worked with an art director as my partner, and our work was overseen by the agency’s creative director. Creative directors were at the top of the pile in Creative Departments. They shaped the overall creative output of the agency. As much as possible is automated.

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6 Tips to Keep Your Copywriting Lean, Focused and SEO-Friendly

Copywriter Collective

As with any creative process, copywriting often generates a significant amount of content which doesnt make it into the finished copy. However, in all cases, this leaves us with the question of what gets included, what is focused copywriting, and what copy doesnt make it. Not everyone will have as extensive a vocabulary as you.