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Russ Henneberry, Director of Editorial for Digital Marketer, strategically uses the power of instant gratification to craft his call-to-action messages. Copywriters know that people buy products emotionally, then justify the purchase with logic. His call to action wording is “Get Ebook,” but it’s been converting well for him.
One of itslatest iterations is Special Features that gives advertisers access to the same content creation tools as the Forbes editorial staff. He has spent most of his career involved with information technologies, telecommunications and the web. Dell is one of the first to use this.
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