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3 Ways empathy will help futureproof your copywriting career.

Nick Ursborne

It’s about dramatically improving the performance of your copy and content. Ask any experienced copywriter and she’ll tell you that emotion is the principal driver of sales copy. And writing with a high level of emotional intelligence achieves more than just closing more sales in the short term.

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How To Use ChatGPT To Critique Your Sales Copy and Get More Clients

Income Diary

Our good friend Clive Cable recently showed on how he used Prompt Engineering to speed up the delivery of his copywriting services. In this post, Clive provides a follow-up, but this time he shares how he uses ChatGPT to produce a One Page website (Lead Magnet) that converts. You don’t know what great copy looks like.

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How to Let Readers Imagine a Better Life: The 8 Life Forces

Enchanting Marketing

Imagine this … Henrietta is reading your sales copy. Often, sales copy remains superficial. Yes, most copy explains the features and benefits of a product or service. Despite its awful title, the book CA$HVERTISING is a useful guide to copywriting by Drew Eric Whitman. Eagerly, she clicks the Buy button.

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Precious Metals Copywriter?

Susan Greene

A professional copywriter can write product descriptions that attract investors and persuade them to buy. The copywriting on your website could be more dynamic. Work with a professional copywriter to create compelling web copy. Add a Freelance Copywriter to Your Team. Blog posts to drive traffic to your website.

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Writers fall into the Sameness Trap when they rely too much on AI and lists of “Killer Prompts”.

Nick Ursborne

Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their sales copy, content, and social media updates. And, as every experienced copywriter knows, appealing to a reader’s emotions is the most reliable way to close a sale. The result? I apply the principles of Emotional Intelligence.

Writer 247
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The urgent need to get ahead of AI writing tools in 2024.

Nick Ursborne

As any experienced copywriter will tell you, the most powerful force in sales copy is emotion. This is why may latest course, Futureproof Copywriting , is divided into three sections. Section two teaches you about Emotional Intelligence, and its application to copy and content writing.

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Skincare Copywriter for Hire

Susan Greene

You need copywriting that’s dynamic and captures attention. A skincare copywriter could help you stand out in the crowded skincare e-commerce field and generate more sales. Writing product descriptions and marketing copy for your beauty products takes skills and experience. SEO copy to drive traffic to your website.