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3 Ways empathy will help futureproof your copywriting career.

Nick Ursborne

However hard it might be, working on your ability to feel empathy for others will reward you big time in your career as a writer. As a result, when we infuse our copy and content with empathy, we immediately separate our writing from anything that can be done by AI. The post 3 Ways empathy will help futureproof your copywriting career.

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Writers fall into the Sameness Trap when they rely too much on AI and lists of “Killer Prompts”.

Nick Ursborne

Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their sales copy, content, and social media updates. When you use the same tool as every other writer, you begin to churn out writing that feels generic, flat… and the same as everything else out there. The result? That’s insane!

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How To Use ChatGPT To Critique Your Sales Copy and Get More Clients

Income Diary

Our good friend Clive Cable recently showed on how he used Prompt Engineering to speed up the delivery of his copywriting services. For me, the most impressive aspect of this is how Clive uses ChatGPT to critique his own already great copy to produce something exceptional. (He You don’t know what great copy looks like.

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The urgent need to get ahead of AI writing tools in 2024.

Nick Ursborne

This means we are already way past the conversation where some writers argue with me about whether AI writing is “good enough”. It doesn’t matter whether you’re of the opinion that AI can’t replace human writers. As any experienced copywriter will tell you, the most powerful force in sales copy is emotion.

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How to Take Your Readers on a Journey (& Tell the Truth): 3 Universal Writing Lessons

Enchanting Marketing

If you want to write better sales copy, then learn the principles of persuasion and study how the best copywriters write their copy. How does their copy engage? But … The best writers, the best stylists are fiction writers. Or maybe memoir writers. It’s sales copy.

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A 3-Step Path to Adding Emotional Intelligence to Your AI-Generated Copy and Content.

Nick Ursborne

There are huge productivity benefits and costs savings when you compare AI-generated work with the same tasks written by human writers. As any seasoned copywriter will tell you, if you want someone to take action, you need to appeal to their emotions. Is the copy respectful and non-manipulative?

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15 writing skills that every professional content writer must have

Credible Content

The set of writing skills a content writer must have. Strong command of language: A professional content writer should have a solid grasp of grammar, vocabulary, and syntax. Mastering the Essential Writing Skills for Professional Content Writers Why are writing skills crucial for content writers ?