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Despite its awful title, the book CA$HVERTISING is a useful guide to copywriting by Drew Eric Whitman. The sensory details transport you to a different world. Know for sure using tested email scripts for your business and personal life. Shall I explain? What are the 8 life forces? You can feel the wind. You can smell the sea.
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Don’t forget things like: Rent/mortgage Utilities Groceries Transportation costs Phone and internet Software subscriptions Office supplies Be thorough and realistic. She charges way more than general copywriters because she has deep knowledge of a complex field. It’s better to overestimate slightly than to come up short.
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