Nick Ursborne

OCTOBER 4, 2023

But perhaps the easiest way to communicate emotion is to write from a perspective of personal experience. From description to storytelling. What if you’re writing about this experience, but have never actually had to change a bicycle tire, far from home, on your own? Put human experience into the frame. But hang on….

Copywriter 232

Copywriter Copywriting Storytelling Writing 232

Nick Ursborne

JANUARY 15, 2024

Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. It even came up with our copywriter’s name… Emma. Step 4: Personalization and Storytelling Emma uses her EI to weave a relatable story into the ad copy. Interestingly, this process wasn’t structured and written by me.

Ads 217

Ads Ad Copy Storytelling Copywriter 217

Credible Content

JUNE 10, 2023

How to use the elements of storytelling in content writing. The main elements of storytelling are: Plot: Sequence of events driving the story forward. Why use storytelling in content writing? Why use storytelling in content writing? Read: What is storytelling in content writing?

Storytelling 130

Storytelling Writing Content Entertainment 130

Nick Ursborne

FEBRUARY 19, 2024

It’s easy for writers and copywriters to roll their eyes when they hear about AI writing tools. At their current level of performance, these tools often produce generic, slightly robotic text that can’t entirely replicate that unique human touch in writing. It’s the same with AI writing tools.

Writing 227

Writing Copywriter Copywriting Storytelling 227

Enchanting Marketing

MARCH 11, 2025

When I asked earlier this year what you’d like me to write about, Michelle suggested I share my experience of posting on LinkedIn. My 3 most popular LinkedIn posts were all repurposed from existing blog posts: Want to write faster? Social media platforms always seem hungry for more content. It feels relentless, eh? What worked?

Post 130

Post Content Creation Storytelling Creativity 130

Neil Patel

MARCH 30, 2021

One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. The principal way to accomplish this is SEO copywriting. To thrive, your online business must go beyond simply “writing content.” That’s what SEO copywriting is all about.

Copywriter 144

Copywriter Copywriting SEO Writing 144

Credible Content

MAY 25, 2023

10 unique writing skills you need to become a successful copywriter Imagine this: You come across a captivating advertisement that instantly grabs your attention. It’s the skillful art of copywriting. At the core of skillful copywriting are the fundamental writing skills. The words flow effortlessly.

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Copywriter Copywriting Persuasion Writing 130

Credible Content

JANUARY 21, 2023

10 persuasive copywriting tips In copywriting, persuasive writing is used a lot. The book lists multiple principles you can use to influence and persuade people through copywriting. These principles can be incorporated into persuasive copywriting. How does persuasive copywriting work? You change their mind.

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Persuasion Copywriter Copywriting Writing 130

Elna Cain

MARCH 8, 2025

I had to learn new skills and do things out of my comfort zone to earn money writing. The next part is you need to choose a writing niche that pays well. It’s okay to choose a writing niche that you aren’t familiar with. You have to work your way up writing for lower paying clients to get to your ideal client.

Writer 130

Writer Portfolio Post Freelance 130

Credible Content

JUNE 18, 2023

15 common conversion copywriting mistakes to avoid Unlike traditional copywriting, which may focus more on brand messaging and storytelling, conversion copywriting prioritizes driving measurable results and conversions. There are several copywriting mistakes to avoid to ensure your efforts yield optimal results.

Copywriter 130

Copywriter Copywriting Proofreader Persuasion 130

Nick Ursborne

OCTOBER 13, 2023

They taught you how to write more objectively. And for goodness sake, keep yourself out of everything you write. Write within the same format as everyone else. Write within the same format as everyone else. The writing gets even more formal and structured. It’s time to write like a human again. University?

Writing 214

Writing Copywriter Copywriting Sales 214

Nick Ursborne

NOVEMBER 14, 2023

There is something flat and unsatisfying about writing in a formulaic way. Academic writing. Business writing. Marketing writing. As a copywriter, the least satisfying type of writing for me is when I follow some kind of template or framework. But… I don’t get much pleasure from writing like that.

Copywriter 235

Copywriter Copywriting Writing Landing Page 235

Credible Content

MAY 29, 2023

3 copywriting fundamentals Copywriting is the art and science of writing persuasive text that gets people to take action. Whether you’re writing a sales page, an email, or a social media post , copywriting is essential for any business that wants to succeed online.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Credible Content

JUNE 23, 2023

What is direct response copywriting – 22 advantages Direct response copywriting is meant to persuade readers to take a specific action. How is direct response copywriting different from other forms of copywriting? The primary purpose of the response copywriting is to elicit a response as soon as possible.

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Copywriter Copywriting Promotion Persuasion 130

Article Writing

OCTOBER 29, 2022

Copywriting is not a piece of cake. It’s a tall order, but copywriting is essential for businesses. Either way, copywriting brings in leads and keeps readers interested in your brand. That’s why we’ve spoken with some professionals on what copywriting tips beginners can learn from. Keep Writing.

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Copywriter Copywriting Copy Proofreader 131

Grammarly

DECEMBER 6, 2024

Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly Below, well go over seven marketing communication trends every marketer should know about. Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base.

Communication 105

Communication Marketing Storytelling Social Media 105

Grammarly

FEBRUARY 1, 2024

Writers everywhere naturally want to know about AI story writing and also have some questions. How does storytelling technology work? Is creative writing with AI really creative writing? What are the best methods for using AI in fiction writing? But on a pragmatic level, AI story writing is lackluster.

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Storytelling Proofreader Text Creativity 116

Credible Content

MARCH 24, 2023

Better copywriting through empathy While going through a copywriting newsletter in the afternoon, I came across an interesting word: sonder. How does it impact your copywriting? What do you need for effective copywriting? What has it got to do with copywriting? Empathy, when writing, must come from within.

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Copywriter Copywriting Storytelling Engineering 130

Credible Content

AUGUST 31, 2022

E-commerce copywriting tricks you can master right now. Although copywriting always has a commercial aspect to it, e-commerce copywriting means writing copy for e-commerce websites. So, naturally, the primary purpose of your writing becomes: influencing maximum number of people so that they purchase from your website.

Copywriter 130

Copywriter Copywriting Persuasion Search Engine Optimization 130

Shorthand Content Marketing

OCTOBER 7, 2022

Are you confused about the difference between copywriting and content writing? If you are considering copywriting vs. content writing for your business, this article will help you understand the key differences. What’s the difference between a content writer and a copywriter? But they are slightly different.

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Copywriter Copywriting Writing Content 97

Content Writing

DECEMBER 20, 2022

If content writing in modern times has a digital flavor, then copywriting is perhaps the right remedy to make a lasting impression. If you find it difficult to read words, copywriting will most likely appeal to your emotions. Besides, if you take the time to validate any written material, content writing is your best option.

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Copywriter Copywriting Electronics Writing 94

Men With Pens

AUGUST 1, 2010

Because they’re so powerful, stories are very useful for copywriters. Storytelling works. But if you haven’t used storytelling properly, readers won’t do what you want them to do. Your storytelling strategy fell flat. Using storytelling to influence readers isn’t as easy as it looks.

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Storytelling Copy Writing Copywriter 80

Contently

DECEMBER 21, 2022

This post is an excerpt from her brand-new Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content. May was a copywriter working at the Montgomery Ward & Co., Product Storytelling Framework. So why do I say the Rudolph story is a perfect product storytelling framework for all of us today?

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Storytelling Retail Copy Copywriter 113

Kayleigh Moore

OCTOBER 3, 2022

The internet is flooded with headlines about Artificial Intelligence (AI)-powered writing tools and how they’re going to eventually replace writers. The rise of AI-powered writing tools AI-powered writing is nothing new. Popular AI-powered writing assistants Here are a few of the companies in this space you should know (and try!)

Freelance 173

Freelance Writer Writing Social Media Copy 173

ContentWriters

DECEMBER 13, 2023

Whether to prioritize copywriting vs content writing is a question many B2B CEOs and marketing managers debate when considering who they need to hire. Both copywriters and content writers solve a need for the reader. Copywriting Copy is writing that persuades your audience to take action.

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Copywriter Copywriting Writer Writing 111

Article Writing

NOVEMBER 7, 2022

There are several ways to combat this, with one of the best of them being social media storytelling. Social media storytelling is an art that is difficult to master. However, with the help of a few simple tips, you will be able to improve your social media storytelling skills. Know Your Audience. Use Visuals. Get Personal.

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Storytelling Social Media Copywriter Copywriting 97

Credible Content

MAY 30, 2023

The set of writing skills a content writer must have. Adaptability: Being able to adjust writing style, tone, and format to suit different audiences, platforms, and content requirements. Adaptability: Being able to adjust writing style, tone, and format to suit different audiences, platforms, and content requirements.

Content Writer 130

Content Writer Writer Writing Proofreader 130

Copywriter Collective

AUGUST 20, 2024

I’m scared to think about it, but I’ve been in SEO copywriting for almost 12 years. This path was thorny and bumpy, given how fast the niche was developing, how often Google changed its algorithms and, thus, the rules of the game, and how many times my colleagues and I grew and polished our copywriting skills to stay on board.

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Copywriter Copywriting SEO Text 109

Credible Content

JUNE 1, 2023

How to use movie script writing techniques to write effective blog posts. Connection between Movie Script Writing and Effective Blog Post Writing While movie script writing and blog post writing may seem like different disciplines, they share certain similarities and can complement each other.

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Script Blog Post Writing Post 130

Enchanting Marketing

MAY 20, 2024

So, what if you could write sales copy like a storyteller? Apple’s copywriters tap into our hunger for knowledge by promising us we’ll learn something: See how we trained your camera to be a cinematographer. Read the story aloud and you’ll notice that the writing gently flows. Marketer’s drivel. Pushy sales talk.

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Sales Copy Storytelling Copywriter Copywriting 182

Nick Ursborne

FEBRUARY 8, 2024

Using AI to write copy and content offers incredible productivity benefits. At every stage of using these AI writing tools, ask yourself how to make the copy more emotionally engaging. This is why stories can be such an impactful way to express Emotional Intelligence in your writing. But… AI output can feel dry and generic.

Copy 234

Copy Copywriter Copywriting Food 234

Copywriter Collective

JULY 1, 2024

You’re thinking about hiring a copywriting agency. Your competitors are writing some of it. You might have also seen many stories in your social feeds about how you need to be good at SEO copywriting , which is all about creating valuable content that targets specific keywords to rank better. Now you want the edge.

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Agency Copywriter Copywriting Copy 96

Nick Ursborne

JANUARY 10, 2024

My advice to every aspiring copywriter has always been, “Step one is to listen to your audience”. Get a sense of the language they use, and you can mirror that language in your own writing. Here’s an example, assuming I’m preparing to write copy or content about Keurig coffee makers.

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Copywriter Copywriting Copy Ads 220

Express Writers

FEBRUARY 14, 2023

Being a successful copywriter requires a specific set of skills. Understanding those copywriting skills is important when you’re a business trying to hire a writer. Your goal should be finding a copywriter that can go beyond the basics of strong writing, creativity, and excellent English language skills.

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Copywriter Copywriting Writer Copy 98

Copywriter Collective

OCTOBER 4, 2024

Due to advanced technology in the current world, it has become crucial to come up with a content writing services known as SEO copywriting. In this guide, however, we will look at the strategies of optimizing between keywords and creativity when writing SEO copy. What Is SEO Copywriting? The latter?

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Copywriter Copywriting Keywords Creativity 76

Backlinko

SEPTEMBER 6, 2024

AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. You can use it to create: Snappy taglines Persuasive product descriptions Attention-grabbing social media posts There are lots of AI copywriting tools out there. But AI isn’t there to replace copywriters. Or even for free.

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Copywriter Copywriting Ad Copy Landing Page 96

Nick Ursborne

SEPTEMBER 13, 2023

Once I’m done researching and outlining with GPT-4, I open up Nick-4 and look for ways to add Emotional Intelligence to whatever I’m writing. In other words, I’ll never just start writing based on the output of GPT-4 alone. Which ones you choose will depend on the business you’re writing for, and their audience.

Copy 202

Copy Copywriter Copywriting Content 202