Copywriter Collective

JANUARY 10, 2025

Whats the secret to copywriting in 2025? How to beat AI and short attention spans by writing with purpose and intent. Copywriting was never easywith scatter-brained know-it-all clientsbut lately it feels that things have gone up to 11. Its not just the tech industry that is suffering from writers block.

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Copywriter Copywriting Script Copy 105

Nick Ursborne

NOVEMBER 18, 2024

For digital copywriters and content writers I can offer more concrete advice and help in the form of my course, Futureproof Copywriting. The Futureproof Copywriting course gives you all the training you need to thrive in the fast-changing world of Artificial Intelligence.

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Copywriter Copywriting Content Writer Writer 185

Nick Ursborne

OCTOBER 11, 2024

OK, so maybe I’m a little beyond being a “slightly” older copywriter. That’s what happens when you’ve been writing copy for over 45 years. First, obviously, is the 45 years of copywriting experience I bring to the table. And we can tap into those experiences when we write copy and content. My age is a huge advantage.

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Copywriter Copywriting Copy Writer 220

Nick Ursborne

JULY 15, 2024

I still hear people saying things like, “AI can never write as well as a human copywriter.” Or, “I asked ChatGPT to write an article, and it was terrible.” Just because AI can’t entirely replace the full set of skills of a human writer doesn’t mean it can’t be valuable. I want to know who I’m writing to!

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Freelance Copywriting Copywriter Copywriting Freelance 208

Nick Ursborne

SEPTEMBER 18, 2023

Right now there are plenty of conflicting views when it comes to the future impact of AI on the careers of writers and copywriters. At one extreme, there are those who claim AI is just hype, a passing fad, and that it will never replace human writers. And it isn’t just writers who are feeling uncertain right now.

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Copywriter Copywriting Copy Writer 236

Nick Ursborne

JANUARY 20, 2025

As a writer, marketer and product creator, I find myself working with AI every day. Back when I started working as a trainee copywriter at an ad agency in 1979, I was just four years out of school. I was the copywriter, and Peter was the art director. And writers who dont use them are putting themselves at a huge disadvantage.

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Creativity Art Director Copywriter Copywriting 165

Copywriter Collective

DECEMBER 31, 2024

As with any creative process, copywriting often generates a significant amount of content which doesnt make it into the finished copy. However, in all cases, this leaves us with the question of what gets included, what is focused copywriting, and what copy doesnt make it. Is the platform a specialist for the topic youre covering?

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Copywriter Copywriting SEO Government 98

Buffer

SEPTEMBER 30, 2024

Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say. As a copywriter, crafting engaging hooks is part of my job, but I don’t just save them for client work.

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Social Media Media Writing Storytelling 117

Nick Ursborne

SEPTEMBER 10, 2023

However hard it might be, working on your ability to feel empathy for others will reward you big time in your career as a writer. Here are three ways empathy will help you… Use empathy to differentiate your writing from AI-generated outputs. There are many things that ChatGPT and other AI writing tools can do really well.

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Copywriter Copywriting Sales Copy Copy 221

Elna Cain

FEBRUARY 27, 2024

I’ve been a content writer for SaaS for almost a decade now… well, I mean, a freelancer, not just a writer. This was my first and only niche as a writer, and I must love it since I’ve stuck with it for all these years. What is SaaS and SaaS Writing? This is similar to what I do with my audience.

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Content Writer Writer Content Writing 239

Elna Cain

FEBRUARY 1, 2024

When I started using LinkedIn as a freelance writer, I thought of it as a resume platform. If I switched up my LinkedIn profile to align with my new career as a freelance writer, I would be getting leads on tap. With the demand for freelance work, you need a place to market your skills and experience as a freelance writer.

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Freelance Writer Copywriter Copywriting 240

Freelance Union

DECEMBER 19, 2024

Freelancers Union members receive 30 days of free unlimited access to CleanMyMacX and Setapp: [link] You might think of the best AI writing tools as a recent invention that makes everything easier for freelance writers. So, what if you had a solution that made the writing process easier? Why using AI writing tools is beneficial?

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Freelance Writing Landing Page Script 112

Elna Cain

MARCH 27, 2024

Want to know EXACTLY what you need to gain a writing job from the people that ACTUALLY hire writers? These freelance writing tips are invaluable information for you. But there are more freelance writing tips out there! ” Copywriter Kelly Dunning is shocked at this simple piece of advice.

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Freelance Writer Communication Copywriter 247

Nick Ursborne

SEPTEMBER 7, 2023

Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their sales copy, content, and social media updates. When you use the same tool as every other writer, you begin to churn out writing that feels generic, flat… and the same as everything else out there. The result? That’s insane!

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Writer Copywriter Copywriting Sales Copy 244

Nick Ursborne

SEPTEMBER 2, 2023

They definitely don’t write with emotional intelligence. This is a problem for writers and marketers who rely too heavily on AI. Fortunately, we have a solution for that… Emotionally Intelligent writing. Here are five ways in which emotionally intelligent writing raises the bar way above what AI alone can achieve. #1

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Writing Copywriter Copywriting Persuasion 244

Nick Ursborne

DECEMBER 26, 2023

This means we are already way past the conversation where some writers argue with me about whether AI writing is “good enough”. It doesn’t matter whether you’re of the opinion that AI can’t replace human writers. The question now is how we can be part of the future of writing online. We’re 85% past that point.

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Copywriter Copywriting Writing Sales Copy 253

Nick Ursborne

FEBRUARY 5, 2024

And yes, some of those advances will impact our work as freelance copywriters. Part of that plan could be to diversify the services you offer as a writer, and include one of two services that focus on AI. And, of course, all AI output needs revising by a human writer… you. It’s time to lean in and get ahead of the curve.

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Copywriter Copywriting Freelance Copywriting Content Creation 223

Nick Ursborne

NOVEMBER 25, 2023

There is a particular challenge here for writers and copywriters. While these tools can do many things now, including coding and design, their first use case was writing. That makes total sense, because these are essentially writing machines. You write a prompt, and the AI comes back with written text.

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Writer Copywriter Copywriting IT 223

Enchanting Marketing

AUGUST 29, 2023

And she doesn’t like the tone of her writing at all. Helena is an expert in climate change, and she’d like to write in a conversational tone … As if she’s explaining climate change to a friend while sipping an ice tea at the town plaza. How to write conversationally Some say … Just write like you talk.

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Writing Persuasion Text Copywriter 289

Kayleigh Moore

OCTOBER 3, 2022

The internet is flooded with headlines about Artificial Intelligence (AI)-powered writing tools and how they’re going to eventually replace writers. The rise of AI-powered writing tools AI-powered writing is nothing new. All of these bring interesting (and helpful) automations to the writing process.

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Freelance Writer Writing Social Media Copy 173

Elna Cain

JULY 16, 2023

A popular question I get from new freelancers and copywriters is: “How do you find copywriting clients?” I mean, getting freelance copywriting clients isn’t complicated…but if you are a brand new copywriter or freelancer, this can be a major roadblock, stopping you from ever trying.

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Copywriter Copywriting Freelance Copywriting Freelance 178

Nick Ursborne

FEBRUARY 19, 2024

It’s easy for writers and copywriters to roll their eyes when they hear about AI writing tools. At their current level of performance, these tools often produce generic, slightly robotic text that can’t entirely replicate that unique human touch in writing. It’s the same with AI writing tools.

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Writing Copywriter Copywriting Storytelling 227

Nick Ursborne

SEPTEMBER 22, 2023

So… if you want to add value to your work as a writer – beyond what AI tools like ChatGPT can achieve – use more sensory language in your writing. Rely on it too much and your writing will sound the same as the work of tens of thousands of other writers using the same tools. Our senses trigger our emotions. Don’t do that.

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Writing Copywriter Copywriting Copy 238

Nick Ursborne

NOVEMBER 14, 2023

There is something flat and unsatisfying about writing in a formulaic way. Academic writing. Business writing. Marketing writing. As a copywriter, the least satisfying type of writing for me is when I follow some kind of template or framework. But… I don’t get much pleasure from writing like that.

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Copywriter Copywriting Writing Landing Page 235

Elna Cain

APRIL 1, 2024

Freelance writers are finding it more and more challenging having a sustainable living by writing for clients. Brady Dinkel is a freelance writer and he uses his freelance income to cover his backpacking trips. “When I started freelance writing, I expected splendor and riches. . ” *nods, yes* WRONG!

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Freelance Writer Finance Copywriter 206

Credible Content

SEPTEMBER 17, 2022

Becoming a copywriter from being a content writer. Usually, the line between being a content writer and copywriter is constantly being blurred when you are writing for blogs and websites. As a copywriter you write for. As a content writer you write. My writing style is quite flexible.

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Content Writer Copywriter Copywriting Writer 130

Nick Ursborne

SEPTEMBER 29, 2023

I then copy the text, paste it into GPT-4, and write this prompt: “Conduct a sentiment analysis on this information.” I have found this to be a wonderful way to “listen’ to my audience, before I start writing. Many writers see a huge divide between AI and EI. There’s no need to choose either AI or Emotional Intelligence.

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Writing Copywriter Copywriting Communication 251

Agency Content Writer

JANUARY 24, 2023

As I look back over the last 12+ years of my writing business, I see ebbs and flows. As I reviewed the year, I realized I grew my writing business by 40% in one year! Which writing project do I love the most? The conclusion is that I love blogging and website copywriting for small businesses and nonprofits.

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Search Engine Optimization Writing Agency Projects 246

Nick Ursborne

OCTOBER 13, 2023

Back as a child, you were probably an amazing writer. They taught you how to write more objectively. And for goodness sake, keep yourself out of everything you write. Write within the same format as everyone else. Write within the same format as everyone else. The writing gets even more formal and structured.

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Writing Copywriter Copywriting Sales 214

Neil Patel

MAY 14, 2021

Copywriting is hard. Whether you’re writing product descriptions or PPC ads , there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity. Well, now it’s possible, thanks to AI copywriting tools powered by machine learning. What Is AI Copywriting and How Does It Work?

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Copywriter Copywriting Writing Script 143

Elna Cain

DECEMBER 11, 2023

For most freelance writers, December means beginning year-end tasks. December typically means something other than landing new writing jobs since many companies slow down the hiring process during this time. But landing writing work is happening to me now and it’s a new thing.

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Writing Freelance Content Digital Marketing 226

Copywriter Collective

FEBRUARY 21, 2025

B2B copywriting for software and SaaS companies isnt as simple as writing about puppies or pizza. Know Who Youre Talking To Before you start writing, remember: youre talking to busy business folks. Know Who Youre Talking To Before you start writing, remember: youre talking to busy business folks.

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Copywriter Copywriting Copy Keywords 52

Elna Cain

DECEMBER 3, 2022

I know I got into freelance writing because I absolutely love it. But part of being a successful freelance writer is not how well we write or how many clients we have – we also have to understand the money aspect of our business. I’ll be honest, when I started as a freelance writer , I was stressed out about money.

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Finance Freelance Writer Entertainment 208

ContentWriters

DECEMBER 13, 2023

Who do you turn to when you need a writer? Whether to prioritize copywriting vs content writing is a question many B2B CEOs and marketing managers debate when considering who they need to hire. Both copywriters and content writers solve a need for the reader.

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Copywriter Copywriting Writer Writing 111

Nick Ursborne

DECEMBER 14, 2023

Copywriters who are just launching their careers often feel nervous about not knowing enough. So when it comes to working with freelance writers, who do you think those 98% of companies will want to work with? A good first step – for digital copywriters and content writers – is to take my course, Futureproof Copywriting.

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Copywriter Copywriting Freelance Agency 191

Nick Ursborne

AUGUST 30, 2023

As a result, when it writes copy or content, ChatGPT does a great job in pretty much every respect, except for one… there’s barely any emotion there. But human copywriters do care. This is why you should never depend on an AI to write the final drafts of your copy or content. Some copywriters are already making this mistake.

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Copywriter Copywriting Writing Script 194

Elna Cain

JANUARY 1, 2023

Another accomplishment I’ve had because of my writing is landing some high-paying and notable clients this year. Many writers in my Writeto1k Facebook group are discussing intentions rather than resolutions. Something cool happened this year for me: As soon as I raised my copywriting rates, I landed better-paying clients!

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Freelance Writer Portfolio Copywriter 182