Nick Ursborne

OCTOBER 11, 2024

OK, so maybe I’m a little beyond being a “slightly” older copywriter. That’s what happens when you’ve been writing copy for over 45 years. First, obviously, is the 45 years of copywriting experience I bring to the table. And we can tap into those experiences when we write copy and content. My age is a huge advantage.

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Copywriting Copywriter Copy Writer 220

Agency Content Writer

DECEMBER 2, 2024

Industries and positions include writing assistant for a nonprofit leader, content writer for a nonprofit website, and article writer for estate planning attorneys. Are you ready to write a book about your professional experience? Copywriters : Craft copy that persuades and generates sales. What are your content goals?

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Content Writer Writer Portfolio Content 246

Nick Ursborne

NOVEMBER 18, 2024

For digital copywriters and content writers I can offer more concrete advice and help in the form of my course, Futureproof Copywriting. The Futureproof Copywriting course gives you all the training you need to thrive in the fast-changing world of Artificial Intelligence. Find out more about the Futureproof Copywriting course.

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Copywriting Copywriter Content Writer Writer 185

Nick Ursborne

JULY 15, 2024

I still hear people saying things like, “AI can never write as well as a human copywriter.” Or, “I asked ChatGPT to write an article, and it was terrible.” AI Use Case #2: Avatar Creation If you want AI to write good copy, you have to give it a good brief, just the same as you would with a human writer.

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Freelance Copywriting Copywriting Copywriter Freelance 208

Enchanting Marketing

NOVEMBER 26, 2024

Telling stories to help sell is not new Legendary copywriter Joe Sugarman already suggested that readers should feel compelled to read your ad as if they’re sliding down a slippery slide. To write a story about your product or service, think about your favorite client. Recalling that story reminds me to write rich descriptions.

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Storytelling Marketing Script Social Media 254

Copywriter Collective

DECEMBER 31, 2024

As with any creative process, copywriting often generates a significant amount of content which doesnt make it into the finished copy. However, in all cases, this leaves us with the question of what gets included, what is focused copywriting, and what copy doesnt make it. Is the platform a specialist for the topic youre covering?

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Copywriting Copywriter SEO Government 98

Nick Ursborne

SEPTEMBER 10, 2023

Here are three ways empathy will help you… Use empathy to differentiate your writing from AI-generated outputs. There are many things that ChatGPT and other AI writing tools can do really well. As a result, when we infuse our copy and content with empathy, we immediately separate our writing from anything that can be done by AI.

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Copywriting Copywriter Sales Copy Copy 221

Nick Ursborne

SEPTEMBER 18, 2023

Right now there are plenty of conflicting views when it comes to the future impact of AI on the careers of writers and copywriters. At the other extreme, some copywriters are worried their jobs will be completely obliterated by AI within the next few years. Step one is simply to infuse your writing with more emotion.

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Copywriting Copywriter Copy Writer 236

Buffer

SEPTEMBER 30, 2024

Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say. As a copywriter, crafting engaging hooks is part of my job, but I don’t just save them for client work.

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Social Media Media Writing Storytelling 117

Nick Ursborne

FEBRUARY 3, 2023

Think about some of the biggest names in copywriting. A good copywriter apparently. The same can happen with your copywriting career. Clients and prospective clients will love to hear you speaking and writing with genuine enthusiasm about your work. Because, as a freelancer, your brand is YOU. It makes a big difference.

Freelance Copywriting 222

Freelance Copywriting Copywriting Copywriter Freelance 222

Nick Ursborne

FEBRUARY 5, 2024

And yes, some of those advances will impact our work as freelance copywriters. And, as any seasoned copywriter will tell you, emotion is the most powerful hook of all when it comes to engaging your audience, and converting prospects into buyers. appeared first on Writing for the web - online copywriting and content writing.

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Copywriting Copywriter Freelance Copywriting Content Creation 223

Nick Ursborne

SEPTEMBER 2, 2023

They definitely don’t write with emotional intelligence. Fortunately, we have a solution for that… Emotionally Intelligent writing. Here are five ways in which emotionally intelligent writing raises the bar way above what AI alone can achieve. #1 1 – Emotionally Intelligent writing makes people feel heard and understood.

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Writing Copywriting Copywriter Persuasion 244

Nick Ursborne

JANUARY 20, 2025

Back when I started working as a trainee copywriter at an ad agency in 1979, I was just four years out of school. I was the copywriter, and Peter was the art director. The post Dont Let AI Dull Your Creativity appeared first on Writing for the web - online copywriting and content writing. Peter was different too.

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Creativity Art Director Copywriting Copywriter 165

Nick Ursborne

APRIL 6, 2024

You have a lot of choices when using AI to write content. Then you have dozens, if not hundreds of new AI-writing platforms, most of which are using these models as the engines that drives them. And that means most AI writing lacks the human touch. Which is why you might want to take my course, Futureproof Copywriting.

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Copywriting Copywriter Writing Freelance 258

Nick Ursborne

DECEMBER 26, 2023

This means we are already way past the conversation where some writers argue with me about whether AI writing is “good enough”. The question now is how we can be part of the future of writing online. As any experienced copywriter will tell you, the most powerful force in sales copy is emotion. We’re 85% past that point.

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Copywriting Copywriter Writing Sales Copy 253

Elna Cain

JULY 16, 2023

A popular question I get from new freelancers and copywriters is: “How do you find copywriting clients?” I mean, getting freelance copywriting clients isn’t complicated…but if you are a brand new copywriter or freelancer, this can be a major roadblock, stopping you from ever trying.

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Copywriting Copywriter Freelance Copywriting Freelance 178

Freelance Union

DECEMBER 19, 2024

Freelancers Union members receive 30 days of free unlimited access to CleanMyMacX and Setapp: [link] You might think of the best AI writing tools as a recent invention that makes everything easier for freelance writers. So, what if you had a solution that made the writing process easier? Why using AI writing tools is beneficial?

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Freelance Writing Landing Page Script 112

Elna Cain

JANUARY 13, 2023

Have you been hearing a lot about AI and AI writing tools? The age of an AI writing tool is here, and as freelance writers, we need to EMBRACE this new way of writing. I know many writers are thinking this is the end of freelance writing, but it’s not. The AI Writing Tool I Use. How I Use An AI Writing Tool.

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Freelance Writer Script Writing 285

Copywriter Collective

FEBRUARY 21, 2025

B2B copywriting for software and SaaS companies isnt as simple as writing about puppies or pizza. Know Who Youre Talking To Before you start writing, remember: youre talking to busy business folks. Know Who Youre Talking To Before you start writing, remember: youre talking to busy business folks.

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Copywriting Copywriter Copy Keywords 52

Nick Ursborne

MARCH 3, 2024

The question in the headline was asked by a good friend, and highly-regarded copywriter. As professional copywriters we can write better than any AI, and we naturally infuse our work with emotion… because we know it works. The post Why use AI writing tools like ChatGPT when you can do better work on your own?

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Copywriting Copywriter Writing Freelance 239

Enchanting Marketing

AUGUST 29, 2023

And she doesn’t like the tone of her writing at all. Helena is an expert in climate change, and she’d like to write in a conversational tone … As if she’s explaining climate change to a friend while sipping an ice tea at the town plaza. How to write conversationally Some say … Just write like you talk.

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Writing Persuasion Text Copywriter 289

Nick Ursborne

SEPTEMBER 22, 2023

So… if you want to add value to your work as a writer – beyond what AI tools like ChatGPT can achieve – use more sensory language in your writing. Rely on it too much and your writing will sound the same as the work of tens of thousands of other writers using the same tools. Our senses trigger our emotions. You absolutely should.

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Writing Copywriting Copywriter Copy 238

Nick Ursborne

SEPTEMBER 29, 2023

I then copy the text, paste it into GPT-4, and write this prompt: “Conduct a sentiment analysis on this information.” I have found this to be a wonderful way to “listen’ to my audience, before I start writing. If you want more instruction on how to combine AI with EI, take my Futureproof Copywriting course.

Writing 251

Writing Copywriting Copywriter Communication 251

Nick Ursborne

OCTOBER 13, 2023

They taught you how to write more objectively. And for goodness sake, keep yourself out of everything you write. Write within the same format as everyone else. Write within the same format as everyone else. The writing gets even more formal and structured. It’s time to write like a human again. University?

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Writing Copywriting Copywriter Sales 214

Nick Ursborne

OCTOBER 4, 2023

But perhaps the easiest way to communicate emotion is to write from a perspective of personal experience. What if you’re writing about this experience, but have never actually had to change a bicycle tire, far from home, on your own? If you want to learn how to do this, check out my course on Futureproof Copywriting.

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Copywriting Copywriter Storytelling Writing 232

Nick Ursborne

NOVEMBER 14, 2023

There is something flat and unsatisfying about writing in a formulaic way. Academic writing. Business writing. Marketing writing. As a copywriter, the least satisfying type of writing for me is when I follow some kind of template or framework. But… I don’t get much pleasure from writing like that.

Copywriting 235

Copywriting Copywriter Writing Landing Page 235

Nick Ursborne

FEBRUARY 19, 2024

It’s easy for writers and copywriters to roll their eyes when they hear about AI writing tools. At their current level of performance, these tools often produce generic, slightly robotic text that can’t entirely replicate that unique human touch in writing. It’s the same with AI writing tools.

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Writing Copywriting Copywriter Storytelling 227

Credible Content

JANUARY 21, 2023

10 persuasive copywriting tips In copywriting, persuasive writing is used a lot. The book lists multiple principles you can use to influence and persuade people through copywriting. These principles can be incorporated into persuasive copywriting. How does persuasive copywriting work? You change their mind.

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Persuasion Copywriting Copywriter Writing 130

Credible Content

MAY 25, 2023

10 unique writing skills you need to become a successful copywriter Imagine this: You come across a captivating advertisement that instantly grabs your attention. It’s the skillful art of copywriting. At the core of skillful copywriting are the fundamental writing skills. The words flow effortlessly.

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Copywriting Copywriter Persuasion Writing 130

Nick Ursborne

MAY 20, 2024

Writing prompts shouldn’t feel like you’re acting as a “prompt engineer”. Writing prompts is not engineering. They complain about the quality of writing, and jump onto social media to declare with absolute certainty that AI will never be able to write as well as humans. Honestly, I don’t much like that term.

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Writing Copywriting Copywriter Engineering 202

Nick Ursborne

DECEMBER 14, 2023

Copywriters who are just launching their careers often feel nervous about not knowing enough. A good first step – for digital copywriters and content writers – is to take my course, Futureproof Copywriting. The post To prosper as a copywriter in 2024, you’ll need to know 10% more about AI than your clients and prospects.

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Copywriting Copywriter Freelance Agency 191

Susan Greene

JANUARY 28, 2023

Work with a copywriter who can explain your services and capabilities on your website to attract new clients. A copywriter who understands psychic services can create marketing materials that will take your business next level. If you’re not sure what to post, work with a freelance copywriter who can create custom content for you.

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Copywriting Copywriter Freelance Copywriting Freelance 130

Elna Cain

DECEMBER 11, 2023

December typically means something other than landing new writing jobs since many companies slow down the hiring process during this time. But landing writing work is happening to me now and it’s a new thing. Using LinkedIn was one of the methods I used to land a freelance writing gig back when I first started.

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Writing Freelance Content Digital Marketing 226

Nick Ursborne

JANUARY 15, 2024

Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. It even came up with our copywriter’s name… Emma. As you can see, Emma still has plenty of writing and rewriting to do. For more in-depth training in this process, check out my course, Futureproof Copywriting.

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Ads Ad Copy Storytelling Copywriting 217

Nick Ursborne

AUGUST 30, 2023

As a result, when it writes copy or content, ChatGPT does a great job in pretty much every respect, except for one… there’s barely any emotion there. But human copywriters do care. This is why you should never depend on an AI to write the final drafts of your copy or content. Some copywriters are already making this mistake.

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Copywriting Copywriter Writing Script 194

Elna Cain

MARCH 7, 2025

It’s looking to be a great year to become a freelance writer, a copywriter or a content writer online. These were freelance writing jobs that didn’t pay well and didn’t value the writer. But that doesn’t mean content writing jobs has disappeared. This might lead to an unexpected writing job.

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Freelance Writer Agency Content Writer 130

Ahrefs

MAY 3, 2023

But there are two types of writers you can become (or hire): A content writer or a copywriter. What are the differences between these two crafts? Which should you learn to do or hire for your business? Let’s take a … Read more ›

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Copywriting Copywriter Content Writing 124