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People Round Up, Mid April, 2024

Publishing Trends

In Agency News… At The Book Group , Caitlin O’Shaughnessy has joined in the new hybrid role of director of strategy & business development, literary agent, starting in June. At Aevitas Creative Management , Adriana Domingeuz is named partner. Margo Goody has been promoted to VP and creative director at Macmillan Audio.

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How to Humanize PPC Ads

Neil Patel

It can help your ads build connections and trust with your market and ultimately increase your business. It also takes you away from the nameless, faceless, robotic approach that can be digital marketing at its worst. You might already know one of the advantages of humanizing your digital marketing: the competitive edge.

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People Round-Up, Mid November 2023

Publishing Trends

Oliver Munday has returned to Doubleday , from Knopf , as creative director. Kelly Blair has been named senior art director for the Knopf Cooks line. She was previously director of foreign rights at Curtis Brown. At Hay House , Melody Guy has been promoted to editorial director. scouts for Le Seuil and Points.

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People Round Up, Mid March, 2024

Publishing Trends

Megan Zimlich is being promoted to senior manager of digital content at Kensington Publishing Chronicle Books has named Christina Amini as publisher of gift and she will also work in partnership with Chronicle’s Games & Toys. At Open Road Integrated Media , Hazel De Leon has joined as marketing coordinator for sales channels.

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The Copywriter’s Journey: Charting a Successful Copywriting Career Path

Copywriter Collective

But copywriters are creatives who can manipulate language in a unique way. In marketing, copywriters create written content or copy for advertising purposes. They must also have a creative streak to churn out a good copy. Collaborate with marketing, product, and creative departments to develop the right messaging.

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People Round-Up, Mid-December 2022

Publishing Trends

At Audible , James Finn joins as Head of Global Brand and Content Marketing. Most recently he was EVP and Head of Marketing at FoxNext. Rick Rekedal joins David C Cook as Chief Creative Officer. Most recently she was Digital Marketing Coordinator at Starry Forest Books. Most recently he was President of StoryCrate.

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People Round-Up, Mid-November 2022

Publishing Trends

Jordan Bishop joins Random House Children’s Books as Digital Marketing Associate. Lisa Beech joins Nelson Books as Director of Publicity; previously, she was Associate Director of Publicity at WaterBrook & Multnomah. Erin Fitzsimmons joins Sourcebooks as Senior Art Director for Fiction.