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A Novel Approach to the Challenges of Our Profession

Copywriter Collective

Having spent 16 years as an agency copywriter/creative director, 13 as a freelancer, and 10 as a copywriting professor, many of my personal experiences turn up in the career of the boomer character, Ted Canby. Assessment of a creative concept is subjective and often depends on the performance of the person presenting the concept.

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Copywriting Corporate Books

Melanie Saxton

These nonfiction books might include contributions from the people who helped make it happen — the initial visionaries, founding members, executive teams, boards of directors, account executives, creative directors, advertising managers, brand ambassadors, and even the end users of products and services (the customer).

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How to Write a Reference Letter

Grammarly

It may mention different positions the applicant held while with their current employer, specific projects they contributed toward, certifications they hold, and any specialized skill sets they have. Yu, It is my pleasure to recommend Luz Heredia for a senior project manager position with your company.

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The 7 Best Marketing Project Management Software To See Top-Tier Success

CoSchedule

percent of investment is wasted because of poor project management. Marketing project management software. table of contents] Marketing Project Management Software Fundamentals What Is Marketing Project Management? Our head of marketing, Nathan Ellering , has been managing marketing projects for 15 years.

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People Round-Up, Mid November 2023

Publishing Trends

Oliver Munday has returned to Doubleday , from Knopf , as creative director. Kelly Blair has been named senior art director for the Knopf Cooks line. In Agency news : Former founder of Brotherstone Creative Management , Charlie Brotherstone , has joined Aevitas Creative Management UK as VP and senior agent.

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People Round Up, Early April, 2024

Publishing Trends

Jen Schwabinger , VP and director, sales development is departing after 40 years with the company. Alison Martin is named SVP of customer solutions, analytics, projects, and strategy, and Jeanie Wood will report to her. Campbell Associates , Jennifer Custer joins as director of the London office. At Maria B.

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How to Create an Editorial Calendar That Will Streamline Your Content Strategy

Neil Patel

In many ways, an editorial calendar is a lifesaver for creatives and business owners. Whether you’re a blogger, freelance writer, business owner, or creative director at a marketing firm, an editorial content calendar can help you stay on track and keep you sane—while ensuring a consistent flow of content.

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