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How 3 Serious Brands Engage Humanly on Social Media

Content Marketing Institute

Leaf through a portfolio of social media award winners, and you’re likely to see entrants from the tourism, cooking, and fashion industries. Putting together an Instagram or Snapchat plan for these companies may not be easy, but then again, emerald beaches and platefuls of poké make for great social sharing. .

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How to Create an Editorial Calendar That Will Streamline Your Content Strategy

Neil Patel

In many ways, an editorial calendar is a lifesaver for creatives and business owners. Whether you’re a blogger, freelance writer, business owner, or creative director at a marketing firm, an editorial content calendar can help you stay on track and keep you sane—while ensuring a consistent flow of content.

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4 Ways to Use Micro-Influencers to Grow Your Business

Neil Patel

The growth of influencers and social media platforms is astounding, to say the least. Here’s what Vince Soliven, the executive creative director of the campaign, said about it: When you have a social media star who is ‘a regular person,’ it bridges the gap for the consumer.

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Instagram Marketing: 4 Features You Should Be Using [Examples]

Content Marketing Institute

HANDPICKED RELATED CONTENT: 4 Unconventional Ways to Promote Blog Content on Social Media. Eighty percent of people prefer to watch live video from a brand than to read a blog, and 82 % prefer live video from a brand to social posts, according to research cited by Livestream. Skillful Instagram Live. Learn more. Watch more.

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How to Humanize PPC Ads

Neil Patel

Use Social Media. Your buyer personas are also good for shaping your social media strategy. He was a job hunter who hit upon the idea of bidding on the names of five creative directors. As a result, Brownstein was offered the dream job by one of the creative directors he’d targeted. Conclusion.

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People Round Up, Early January, 2024

Publishing Trends

Jenny Davis has been named creative director, leading the newly created illustrated design team, at the Random House Publishing Group. She will report to SVP, creative director Paolo Pepe. At Crown Publishing Group , Michelle Giuseffi has been promoted to associate director.

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People Round Up, Early December, 2024

Publishing Trends

PROMOTIONS At Simon & Schuster , Michael Andersen joins Simon & Schusters corporate marketing team as senior director of audience insights. He was previously the director of cultural intelligence at Simon Element. Imani Seymour has been promoted to senior manager of multicultural marketing and social media.