A Novel Approach to the Challenges of Our Profession
Copywriter Collective
OCTOBER 10, 2023
Having spent 16 years as an agency copywriter/creative director, 13 as a freelancer, and 10 as a copywriting professor, many of my personal experiences turn up in the career of the boomer character, Ted Canby. Ted’s formative years take place during the Creative Revolution, and he is fixated on traditional, non-digital media.
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