Content Marketing Institute

AUGUST 10, 2018

This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” JLL’s Americas team had considered the idea of a magazine before the rebrand. The project took a digital platform and turned it into a physical magazine.

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Content Marketing Institute

FEBRUARY 21, 2018

Vogue Magazine uses Stories, such as this one from the presidential inauguration last year, to drive traffic to its website. A great example comes from Tim Coppens, creative director and founder of the fashion brand that carries his name. More Stories mean more chances to attract the audience’s attention. Click To Tweet.

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Publishing Trends

APRIL 8, 2024

At Random House , Sara Birmingham will join May 6 as executive editor, reporting to VP editor in chief Ben Greenburg and working closely with editorial director Caitlin McKenna , to expand the fiction list. At HarperOne , Nina Shield will join as VP, editorial director, starting April 22. She was previously at Ecco.

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Publishing Trends

APRIL 6, 2023

She was formerly Editorial Director of Oprah’s Book Club and Books Editor for O Magazine. Adam Philips , previously Director of Marketing at Dynamite Entertainment , joins AWA Studios as Director of Sales and Trade Marketing. Talia Behrend-Wilcox is promoted to Associate Director, Subsidiary Rights.

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Publishing Trends

MARCH 10, 2023

Most recently she was Executive Director of global NGO Girl Be Heard. Nathan Rostron joins ZE Books as Interim Publishing and Marketing Director. He was most recently Editorial and Marketing Director at Restless Books. At Longleaf Services , Chris Granville joins as Director of Editorial, Design, and Production Services.

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Content Marketing Institute

NOVEMBER 9, 2017

It’s imperative to start out with a solid strategy (and, no, a strategy is not your editorial calendar ). Editorial planning. First comes strategy, then comes editorial planning. First comes strategy, then comes editorial planning, says @michelelinn. Strategy development. How will you know if you are successful?

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Publishing Trends

NOVEMBER 20, 2023

Oliver Munday has returned to Doubleday , from Knopf , as creative director. Kelly Blair has been named senior art director for the Knopf Cooks line. At William Morrow Group , Melissa Esner , formerly deputy director of marketing at Crown , has joined as senior director of marketing.

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