Content Marketing Institute

AUGUST 10, 2018

This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” JLL’s Americas team had considered the idea of a magazine before the rebrand. The project took a digital platform and turned it into a physical magazine.

Content Marketing 82

Content Marketing Art Director Creative Director Marketing 82

Content Marketing Institute

FEBRUARY 21, 2018

Vogue Magazine uses Stories, such as this one from the presidential inauguration last year, to drive traffic to its website. A great example comes from Tim Coppens, creative director and founder of the fashion brand that carries his name. More Stories mean more chances to attract the audience’s attention. Click To Tweet.

Creative Director 111

Creative Director Marketing Editorial Team Social Media 111

Content Marketing Institute

OCTOBER 10, 2017

Tim Washer, an SNL writer and creative director at Cisco, has great tips about how to exercise your funny bone. Get insightful, human perspectives and fresh trends in content marketing through CCO magazine edited by Clare McDermott. Consult your younger professionals. 3 Ways to Deliver Delightful Content Experiences.

Social Media 111

Social Media Engagement Media Brand 111

Publishing Trends

DECEMBER 9, 2024

Adrienne Westenfeld , books and fiction editor at Esquire magazine, has left the company and can be contacted at adriennewestenfeld@gmail.com. Midwest Independent Booksellers Association sees executive director Carrie Obry step down from her position. At ReaderLink , Anna Herling has joined as senior national account manager.

Creative Director 73

Creative Director Agency Banking Finance 73

Publishing Trends

APRIL 8, 2024

Elizabeth Blue Guess has been promoted to the newly created role of imprint sales director, working with Grand Central Publishing, Hachette Books , Hachette Nashville , Basic Books Group , and Orbit. At Basic Books Group , Jessica Breen is promoted to executive director of marketing. Chin-Yee Lai is promoted to creative director.

Art Director 81

Art Director Editorial Agency Creative Director 81

Publishing Trends

APRIL 6, 2023

She was formerly Editorial Director of Oprah’s Book Club and Books Editor for O Magazine. Adam Philips , previously Director of Marketing at Dynamite Entertainment , joins AWA Studios as Director of Sales and Trade Marketing. Kalie Barnes-Young joins Morrow as Assistant Marketing Manager.

Art Director 80

Art Director Entertainment Agency Finance 80

The Creative Penn

JUNE 29, 2023

As the creative director, you are driving. I do think the people who do care right now are things like magazine, short story competitions, some publishers, some author organizations are starting to. Like we know the story, we know the kind of vibe we want, we know the tone, and eventually we figure out our voice.

Writing 98

Writing Prose Creativity Engineering 98