Neil Patel

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. It can help your ads build connections and trust with your market and ultimately increase your business. It also takes you away from the nameless, faceless, robotic approach that can be digital marketing at its worst.

Ads 81

Ads Creative Director Storytelling Advertising 81

Neil Patel

JULY 1, 2021

However, not all marketers understand how to implement a content strategy correctly. In many ways, an editorial calendar is a lifesaver for creatives and business owners. Not everyone’s calendar looks the same, but most marketers include titles, publication dates, and the article writer’s name.

Editorial 145

Editorial Content Creative Director Content Creation 145

Neil Patel

JULY 9, 2021

Search engine optimization takes months to drive any measurable traffic, PPC costs tons of money and is often difficult for the average marketer to run without hiring an agency. The reality is most marketing tactics require tons of effort and months of planning before you see results. The same goes for micro-influencer marketing.

Storytelling 145

Storytelling Creative Director Social Media Search Engine Optimization 145

Content Marketing Institute

OCTOBER 10, 2017

I chose three Content Marketing Awards finalists that prove even serious brands can be human and entertaining. HANDPICKED RELATED CONTENT: Focus Your Marketing: Define Your 3(ish) Critical Words. Tim Washer, an SNL writer and creative director at Cisco, has great tips about how to exercise your funny bone. Don’t force it.

Social Media 111

Social Media Engagement Media Brand 111

David Meerman Scott

MARCH 14, 2023

I guess that’s because I’m (partly at least) a Modern-Day Hippie, the buyer persona that Stoned Immaculate’s Creative director Elliot Hans targets. Recently, I discovered Stoned Immaculate , an online clothing store that immediately captured my interest with a super-cool, retro vibe.

Creative Director 70

Creative Director Creativity Social Media Media 70

Content Marketing Institute

NOVEMBER 10, 2017

And there are tactics you can use to inject more creativity into your content marketing efforts. Creative #content is critical to stand out in the screaming noise distracting your audience. Marketers are supposed to tell the world how great their companies, products, services, leaders are – even if sometimes they aren’t.

Creativity 88

Creativity Creative Director Content Creator Storytelling 88

Publishing Trends

DECEMBER 9, 2024

PEOPLE At Simon & Schuster , William Scarlett , formerly deputy director of publicity at W.W. Norton & Company , has joined Simon Element as publicity director. Erin Kibby joins Atria Books as senior marketing manager. Justin Alvarez has joined as manager of consumer marketing sales.

Creative Director 73

Creative Director Agency Banking Finance 73

Publishing Trends

NOVEMBER 17, 2022

McAveney has been working as Chief Revenue Officer and Chief Marketing Officer at Open Road Integrated Media. At Open Road, Peter McCarthy has become Chief Marketing Officer, succeeding Mary McAveney. He was most recently Director of Consumer Insights at Ingram Content Group. Avery Cook joins as Marketing Associate.

Art Director 94

Art Director Warehousing Editorial Recruitment 94

Publishing Trends

NOVEMBER 4, 2024

Keith Hayes has joined as senior art director, he was previously creative director at Flatiron Books. At Macmillan Publishers , Andrew Faber has joined as academic marketing associate. Emma Bagnall joins as digital marketing associate. Henry Holt sees Abigail Novak join as associate director of publicity.

Art Director 75

Art Director Editorial Creative Director Digital Marketing 75

Publishing Trends

DECEMBER 19, 2022

Maya Battle , previously Associate Director of Audience Development and Category Specialist at Random House , joins as Director of Marketing Intelligence. At Legacy Lit , Maya Lewis , previously Marketing Manager at HarperCollins , joins as Marketing Manager. Most recently he was President of StoryCrate.

Architecture 92

Architecture Agency Editorial Finance 92

Buffer

SEPTEMBER 25, 2023

Ogilvy's Creative Director, David Raichman, called AI “ a force multiplier for creative expression,” and I couldn’t agree more. Some AI tools can also help with social listening , competitor analysis, content personalization, and other repetitive tasks involved in social media marketing.

Social Media 120

Social Media Content Creation Media Content 120

CoSchedule

FEBRUARY 28, 2023

In terms of marketing efforts, this statistic is a direct translation to money lost on underperforming ads and failing campaigns. Marketing project management software. table of contents] Marketing Project Management Software Fundamentals What Is Marketing Project Management? On average, 11.4 The solution?

Projects 62

Projects Management Marketing Collaboration 62

Publishing Trends

APRIL 8, 2024

Podium Audio has named Kate Runde head of acquisitions and Shannon Frost has been named director, growth marketing. She has been an independent publicist since 2011 and was previously deputy director of publicity at Scribner. At Astra Publishing , Emily Bell will join as editorial director of Astra House on April 15.

Art Director 81

Art Director Editorial Agency Creative Director 81

Copywriter Collective

JANUARY 24, 2023

You see, copywriters play a critical role in the marketing department. In marketing, copywriters create written content or copy for advertising purposes. Research also includes knowing the market, competitor insights, and more. Writing copy for a wide range of marketing uses. Are you thinking of a career in copywriting?

Copywriter 52

Copywriter Copywriting Creative Director Portfolio 52

Publishing Trends

APRIL 6, 2023

Kalie Barnes-Young joins Morrow as Assistant Marketing Manager. She was formerly Editorial Director of Oprah’s Book Club and Books Editor for O Magazine. Adam Philips , previously Director of Marketing at Dynamite Entertainment , joins AWA Studios as Director of Sales and Trade Marketing.

Art Director 80

Art Director Entertainment Agency Finance 80

Publishing Trends

OCTOBER 20, 2022

She was most recently SVP, Group Sales Director for Knopf Doubleday. Jessica Turner joins Webtoon as SVP of Marketing. Previously she was VP of Brand Development and Marketing at Warner Bros. Sydney Tillman joins Zibby Books as Publicity Director. Kristine Anderson has resigned as Trade Marketing Director.

Creative Director 40

Creative Director Agency Editorial Digital Media 40

The Creative Penn

SEPTEMBER 6, 2023

You can support the show at www.patreon.com/thecreativepenn Damon Freeman is the founder and creative director of Damonza.com, creating custom book cover design and interior formatting for authors. Like you said, you've looked at so many thousands of covers, tens of thousands of covers, and you know, the market.

Creative Director 98

Creative Director Creativity Copy Ads 98

Moz

JULY 21, 2020

Overall, Google review elements rank second, and within this statistic, it’s survey takers who market one small local business who rate the influence of reviews most highly, on average. So, again, it’s this group of marketing professionals who are contributing to the depiction of proximity being of less influence than GMB factors.

Agency 56

Agency Creative Director SEO Keywords 56

Moz

JULY 21, 2020

Overall, Google review elements rank second, and within this statistic, it’s survey takers who market one small local business who rate the influence of reviews most highly, on average. So, again, it’s this group of marketing professionals who are contributing to the depiction of proximity being of less influence than GMB factors.

Agency 56

Agency Creative Director SEO Keywords 56

Smart Blogger

JULY 21, 2023

For instance, if you’re a marketer who transitioned from traditional advertising to digital marketing , this is your opportunity to share your evolution. Discuss the challenges you overcame during this shift, the new skills you developed, and how this transformation has made you a better marketer.

Recruitment 57

Recruitment Social Media Creative Director Content Creation 57

ProBlogger

NOVEMBER 23, 2011

There’s a reason Internet marketers spend so much time cultivating and building their email lists. Don’t skimp on the details—they’re what are going to set you apart from every other teenaged marketing “guru” out there, and they’re also going to give you more experience in much less time. Don’t skimp.

IT 39

IT Creative Director Projects Engineering 39

Publishing Trends

MARCH 10, 2023

PEOPLE Nina von Moltke , President and Director of Strategic Development at Penguin Random House , is leaving the company in May. In other PRH news Marissa Secreto joins Penguin Random House Audio as Marketing Associate. Nathan Rostron joins ZE Books as Interim Publishing and Marketing Director.

Art Director 45

Art Director Editorial Management Agency 45

The Creative Penn

JUNE 29, 2023

As the creative director, you are driving. Joanna: And obviously, we're not touching on marketing because Sudowrite isn't for marketing at the moment, but I am really excited about things like book trailers and sort of generating all that. So it doesn't change any of that, and I think that's really important, isn't it?

Writing 98

Writing Prose Creativity Engineering 98

Content Marketing Institute

NOVEMBER 9, 2017

Each year, CMI founder Joe Pulizzi covers the essential roles you need on your content marketing team. It’s one of those posts that is consistently well received because it hits a nerve: Whom do you need on your team to make content marketing work in your organization? But before we do that, a bit of explanation …. Content creation.

Content Marketing 109

Content Marketing Editorial Proofreader Content Creator 109

Publishing Trends

JANUARY 8, 2024

Jenny Davis has been named creative director, leading the newly created illustrated design team, at the Random House Publishing Group. She will report to SVP, creative director Paolo Pepe. PROMOTIONS At Penguin Random House , Isabel DaSilva has been promoted to senior marketing manager at Dutton.

Art Director 81

Art Director Creative Director Editorial Agency 81

Publishing Trends

JUNE 14, 2023

Carlos Hernandez has joined PRH Grupo Editorial as director of sales, special markets, focusing on the Origen imprint. At Spiegel & Grau , Jess Bonet has joined as marketing director, reporting to publishing director Nicole Dewey. Michelle Waters joins Riverhead as marketing manager.

Art Director 81

Art Director Creative Director Editorial Agency 81

Moz

JUNE 16, 2020

It’s rewarding to have such a large survey group; as this report details in high relief, the work of marketing a single business location can pass through a dozen hands. Owners, staff, in-house SEOs, agencies, creative directors, webmasters, project managers, and consultants may all be contributing to promoting just one local company.

SEO 88

SEO Creative Director Consulting Agency 88

Moz

JUNE 16, 2020

It’s rewarding to have such a large survey group; as this report details in high relief, the work of marketing a single business location can pass through a dozen hands. Owners, staff, in-house SEOs, agencies, creative directors, webmasters, project managers, and consultants may all be contributing to promoting just one local company.

SEO 76

SEO Creative Director Consulting Agency 76

Publishing Trends

MARCH 19, 2024

At Putnam , Regina Andreoni has joined as marketing manager. Sofie Parker has joined Putnam as marketing assistant. At IPG , Julia Dillman has joined as administrative assistant, Kenneth Duncan has joined as digital marketing coordinator, and Megan Trank has joined as client manager for financial statements.

Art Director 85

Art Director Creative Director Editorial Publisher 85

Men With Pens

JANUARY 7, 2010

Some writing jobs are just dreary, like being a marketing writer at Shoelaces-R-Us. Copywriters can advance to Creative Director positions, for example. They’ll come after YOU, because when things get dire, advertising, marketing, PR, and other writing-related needs shrink. If you work at the right company, that is.

Freelance 60

Freelance Writing Creative Director Copywriting 60

Publishing Trends

NOVEMBER 20, 2023

At Frankfurter Buchmesse , Christian Ebert will join as director of strategic marketing and sales, as of Jan 1st, 2024. Oliver Munday has returned to Doubleday , from Knopf , as creative director. Kelly Blair has been named senior art director for the Knopf Cooks line. COO Joe Mangan has announced his retirement.

Art Director 85

Art Director Editorial Recruitment Architecture 85

Publishing Trends

APRIL 23, 2024

Crist will be reporting to Callie Garnett , Editorial Director, Adult Trade. At Simon & Schuster , Jasmine Normil has joined as children’s education & library marketing coordinator. She was most recently a publicity & marketing coordinator at Hachette Audio. Eli Mock has been promoted to associate art director.

Creative Director 40

Creative Director Art Director Entertainment Editorial 40

Publishing Trends

AUGUST 24, 2023

At Orbit Books, Kayleigh Webb joined as a marketing manager. At Doubleday , Director of interior design Maria Carella will retire. SVP and creative director John Fontana will retire after 23 years as part of the company’s VSO offer. Bill Smith now has an expanded role as director of marketing and sales.

Editorial 75

Editorial Creative Director Agency Copy Editor 75

Publishing Trends

FEBRUARY 2, 2025

At Hachette , senior director of marketing Saimah Haque and director of metadata strategy and consumer insights Laurel Stokes s roles were eliminated as part of a reorganization in corporate marketing. Kim previously was senior manager of marketing, sales, and publicity at The Feminist Press.

Art Director 40

Art Director Creative Director Editorial Agency 40

Publishing Trends

MARCH 5, 2024

In addition Robin Desser has been named Editorial Advisor, Carly Gorga is Chief Marketing Officer and Andrea Bachofen has the role of COO. And Felicia Quon , previously VP of marketing and communications at Simon & Schuster Canada , has joined Page Two as sales director. Sam Priddy will serve as publisher.

Editorial 85

Editorial Agency Art Director Creative Director 85

The Creative Penn

NOVEMBER 4, 2022

If you'd like to know more about using AI for writing, images, marketing, voice, translation, and more, check out my course, The AI-Assisted Author. Murphy , as well as books for authors on writing and marketing. So for me, it's new enough that when I share images, it's going to make a really big difference in marketing.

Concept 98

Concept Text Creativity Social Media 98

The Creative Penn

DECEMBER 9, 2022

I also mention my book, Artificial Intelligence, Blockchain, and Virtual Worlds: The Impact of Converging Technologies on Authors and the Publishing Industry , and you can find more interviews and resources on my Future of Creativity page. You can also subscribe to the Written Word Media email newsletter for book marketing tips.

Writing 98

Writing Creativity Writer Publisher 98