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Some writers excel at writing persuasive copy that can be used in emails and on your websites; some create masterful stories that dig into personalities; and others craft prescriptive, how-to content. I, for one, can’t design myself out of a box, so I’m always grateful for CMI CreativeDirector Joseph Kalinowski.).
Whatever copy they come up with must be persuasive, educative, and interest-generating. Editing and proofreading work to meet editorial standards. Collaborate with marketing, product, and creative departments to develop the right messaging. The next step is the creativedirector and then the marketing director.
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