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4 Ways to Use Micro-Influencers to Grow Your Business

Neil Patel

Promoting when you have no followers for growth is tough. They provide instant promotion of your product or service with amazing conversion rates. For example, check out how sparkling water brand Lacroix does it: They work with tons of micro-influencers to promote their products and gain more customers.

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How to Create an Editorial Calendar That Will Streamline Your Content Strategy

Neil Patel

An editorial calendar enables content publishers to plan, create, publish, and promote their content in an organized manner. In many ways, an editorial calendar is a lifesaver for creatives and business owners. Helping with promotional activities. Reaching new leads and making fresh conversions. Getting more newsletter sign-ups.

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Instagram Marketing: 4 Features You Should Be Using [Examples]

Content Marketing Institute

Branded hashtags make your post easier to find for people who already know your company and are looking to find out more about it. Branded hashtags make your @Instagram post easier to find for people who already know your company. TIP: Instagram limits users to 30 hashtags per post. Click To Tweet. The approach is simple.

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A Novel Approach to the Challenges of Our Profession

Copywriter Collective

Having spent 16 years as an agency copywriter/creative director, 13 as a freelancer, and 10 as a copywriting professor, many of my personal experiences turn up in the career of the boomer character, Ted Canby. In the agency world, you either get promoted to creative director, go freelance, teach, or write for an in-house ad department.

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People Round Up, Early December, 2024

Publishing Trends

PROMOTIONS At Simon & Schuster , Michael Andersen joins Simon & Schusters corporate marketing team as senior director of audience insights. He was previously the director of cultural intelligence at Simon Element. Imani Seymour has been promoted to senior manager of multicultural marketing and social media.

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People Round-Up, Mid-November 2022

Publishing Trends

Lisa Beech joins Nelson Books as Director of Publicity; previously, she was Associate Director of Publicity at WaterBrook & Multnomah. Erin Fitzsimmons joins Sourcebooks as Senior Art Director for Fiction. PROMOTIONS. Leslie Mechanic has been promoted to Art Director for Little Simon and Simon Spotlight.

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People Round Up, Early November, 2024

Publishing Trends

June Park has joined as art director, previously she was senior designer at Farrar, Straus and Giroux. Keith Hayes has joined as senior art director, he was previously creative director at Flatiron Books. Summer Lopez and Clarisse Rosaz Shariyf are being promoted to co-CEOs. She was previously with UTA.