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Copywriting Corporate Books

Melanie Saxton

These nonfiction books might include contributions from the people who helped make it happen — the initial visionaries, founding members, executive teams, boards of directors, account executives, creative directors, advertising managers, brand ambassadors, and even the end users of products and services (the customer).

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How to Create an Editorial Calendar That Will Streamline Your Content Strategy

Neil Patel

To be successful, your content plan must be actionable, and you need to publish content consistently. An editorial calendar enables content publishers to plan, create, publish, and promote their content in an organized manner. In many ways, an editorial calendar is a lifesaver for creatives and business owners.

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People Round-Up, Mid-November 2022

Publishing Trends

At Penguin Young Readers , Ken Wright , President and Publisher of the Viking , Philomel , and Flamingo Publishing Group , will retire at the end of January 2023. Dan Reynolds , SVP and Publisher of Workman Publishing , will retire at the end of the year. Wilson has been named Director, effective January 2023.

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How 3 Serious Brands Engage Humanly on Social Media

Content Marketing Institute

In the same way the team found ambassadors for Snapchat, they’ve identified employees posting photos of life at Cisco on Instagram, and through listening on the #WeAreCisco hashtag, they request permission to amplify the photos and stories on the @WeAreCisco Instagram account. soloportfolio Click To Tweet. View full GIFographic.

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People Round Up, Early November, 2024

Publishing Trends

Keith Hayes has joined as senior art director, he was previously creative director at Flatiron Books. At Macmillan Publishers , Andrew Faber has joined as academic marketing associate. Black + White has announced founder and executive publisher Campbell Brown will leave the company this month.

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People Round Up, Early December, 2024

Publishing Trends

Penguin Random House : Deb Wood will join Knopf Cooks as design director. Macmillan Publishers announced that former senior editor at Avid Reader Press , Julianna Haubner is joining Flatiron Books as executive editor. Taylor Noel has been promoted to director of marketing for Ballantine, Bantam, and Dell.

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People Round-Up, Mid-December 2022

Publishing Trends

Jesse Myers has been named President and CEO of Baker Publishing , effective May 1, 2023, and is the first person outside the Baker family to hold the position. Myers is currently Publisher of Lexham Press and Director of Original Content for Faithlife , makers of Logos Bible Software. Carl Maxwell joins as VP, Public Policy.