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Copywriting Corporate Books

Melanie Saxton

These nonfiction books might include contributions from the people who helped make it happen — the initial visionaries, founding members, executive teams, boards of directors, account executives, creative directors, advertising managers, brand ambassadors, and even the end users of products and services (the customer).

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The 7 Best Marketing Project Management Software To See Top-Tier Success

CoSchedule

percent of investment is wasted because of poor project management. Marketing project management software. table of contents] Marketing Project Management Software Fundamentals What Is Marketing Project Management? Our head of marketing, Nathan Ellering , has been managing marketing projects for 15 years.

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People Round-Up, Mid November 2023

Publishing Trends

At Frankfurter Buchmesse , Christian Ebert will join as director of strategic marketing and sales, as of Jan 1st, 2024. At Tor Publishing Group , Erika Tsang has joined their imprint Bramble as executive editor. Oliver Munday has returned to Doubleday , from Knopf , as creative director.

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People Round Up, Early April, 2024

Publishing Trends

PEOPLE Penguin Random House , Anna Paustenbach will join Avery Publishing as executive editor on April 1st. Jen Schwabinger , VP and director, sales development is departing after 40 years with the company. Alison Martin is named SVP of customer solutions, analytics, projects, and strategy, and Jeanie Wood will report to her.

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People Round-Up, Mid-November 2022

Publishing Trends

At Penguin Young Readers , Ken Wright , President and Publisher of the Viking , Philomel , and Flamingo Publishing Group , will retire at the end of January 2023. Dan Reynolds , SVP and Publisher of Workman Publishing , will retire at the end of the year. Wilson has been named Director, effective January 2023.

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How to Create an Editorial Calendar That Will Streamline Your Content Strategy

Neil Patel

To be successful, your content plan must be actionable, and you need to publish content consistently. An editorial calendar enables content publishers to plan, create, publish, and promote their content in an organized manner. In many ways, an editorial calendar is a lifesaver for creatives and business owners.

Editorial 145
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People Round-Up, Early April 2023

Publishing Trends

Katy DiRienzo , formerly Production Coordinator at Penguin Publishing Group, joins as Reprint Production Manager. Leigh Butler , SVP, and Hal Fassenden , VP, Director of Subsidiary Rights, are retiring from Penguin Publishing Group after forty-five and thirty-six years, respectively. Sierra Moon joins as Junior Analyst.