A Novel Approach to the Challenges of Our Profession
Copywriter Collective
OCTOBER 10, 2023
Having spent 16 years as an agency copywriter/creative director, 13 as a freelancer, and 10 as a copywriting professor, many of my personal experiences turn up in the career of the boomer character, Ted Canby. In the agency world, you either get promoted to creative director, go freelance, teach, or write for an in-house ad department.
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