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Copywriting Corporate Books

Melanie Saxton

These nonfiction books might include contributions from the people who helped make it happen — the initial visionaries, founding members, executive teams, boards of directors, account executives, creative directors, advertising managers, brand ambassadors, and even the end users of products and services (the customer).

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How Content Marketing Became Brand’s Trusted, Unified Source

Content Marketing Institute

The project took a digital platform and turned it into a physical magazine. Glenn’s team consists of himself, a creative director, an art director, and 7-10 writers, and support from shared production and design staff that serve all of JLL Americas. In that way, we tell our story through the ambitions of our clients.”.

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The 7 Best Marketing Project Management Software To See Top-Tier Success

CoSchedule

percent of investment is wasted because of poor project management. Marketing project management software. table of contents] Marketing Project Management Software Fundamentals What Is Marketing Project Management? Our head of marketing, Nathan Ellering , has been managing marketing projects for 15 years.

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People Round-Up, Mid-November 2022

Publishing Trends

Lisa Beech joins Nelson Books as Director of Publicity; previously, she was Associate Director of Publicity at WaterBrook & Multnomah. Erin Fitzsimmons joins Sourcebooks as Senior Art Director for Fiction. Barnes & Noble has purchased stationary and gift store retailer Paper Source. McElderry Books.

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People Round Up, Early April, 2024

Publishing Trends

Jen Schwabinger , VP and director, sales development is departing after 40 years with the company. Alison Martin is named SVP of customer solutions, analytics, projects, and strategy, and Jeanie Wood will report to her. She was previously independent retail marketing manager at Simon & Schuster.

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People Round-Up, Mid November 2023

Publishing Trends

Oliver Munday has returned to Doubleday , from Knopf , as creative director. Kelly Blair has been named senior art director for the Knopf Cooks line. PROMOTIONS At Macmillan Publishers , Catherine Marvin has been promoted to senior director of communications. Katie Gore has been promoted to director, talent programming.