article thumbnail

People Round-Up, Early June 2023

Publishing Trends

VP, creative director at Harper Children’s Barbara Fitzsimmons is retiring on June 30. PROMOTIONS At HarperCollins’ Broadside Books Eric Nelson has been promoted to VP publisher. Sarah Haugen has been promoted to senior editor at HarperCollins. Asanté Simons has been promoted to editor at William Morrow/Avon.

article thumbnail

4 Ways to Use Micro-Influencers to Grow Your Business

Neil Patel

Promoting when you have no followers for growth is tough. They provide instant promotion of your product or service with amazing conversion rates. For example, check out how sparkling water brand Lacroix does it: They work with tons of micro-influencers to promote their products and gain more customers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Novel Approach to the Challenges of Our Profession

Copywriter Collective

Having spent 16 years as an agency copywriter/creative director, 13 as a freelancer, and 10 as a copywriting professor, many of my personal experiences turn up in the career of the boomer character, Ted Canby. In the agency world, you either get promoted to creative director, go freelance, teach, or write for an in-house ad department.

article thumbnail

How to Create an Editorial Calendar That Will Streamline Your Content Strategy

Neil Patel

An editorial calendar enables content publishers to plan, create, publish, and promote their content in an organized manner. In many ways, an editorial calendar is a lifesaver for creatives and business owners. Helping with promotional activities. Reaching new leads and making fresh conversions. Getting more newsletter sign-ups.

Editorial 145
article thumbnail

People Round Up, Early January, 2024

Publishing Trends

Jenny Davis has been named creative director, leading the newly created illustrated design team, at the Random House Publishing Group. She will report to SVP, creative director Paolo Pepe. Dorian Randall has been promoted to senior literary scout. Grace Layer has been promoted to associate editor at Dutton.

article thumbnail

Instagram Marketing: 4 Features You Should Be Using [Examples]

Content Marketing Institute

HANDPICKED RELATED CONTENT: 4 Unconventional Ways to Promote Blog Content on Social Media. A great example comes from Tim Coppens, creative director and founder of the fashion brand that carries his name. HANDPICKED RELATED CONTENT: A Quick-Start Guide to Paid Content Promotion. Skillful Instagram Live. Conclusion.

article thumbnail

How to Humanize PPC Ads

Neil Patel

You’ve got a product or service to promote, but who’s your target market, and how do you humanize your PPC ads to suit them? He was a job hunter who hit upon the idea of bidding on the names of five creative directors. As a result, Brownstein was offered the dream job by one of the creative directors he’d targeted.

Ads 81