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4 Ways to Use Micro-Influencers to Grow Your Business

Neil Patel

Promoting when you have no followers for growth is tough. They provide instant promotion of your product or service with amazing conversion rates. For example, check out how sparkling water brand Lacroix does it: They work with tons of micro-influencers to promote their products and gain more customers.

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A Novel Approach to the Challenges of Our Profession

Copywriter Collective

Having spent 16 years as an agency copywriter/creative director, 13 as a freelancer, and 10 as a copywriting professor, many of my personal experiences turn up in the career of the boomer character, Ted Canby. In the agency world, you either get promoted to creative director, go freelance, teach, or write for an in-house ad department.

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How to Create an Editorial Calendar That Will Streamline Your Content Strategy

Neil Patel

An editorial calendar enables content publishers to plan, create, publish, and promote their content in an organized manner. In many ways, an editorial calendar is a lifesaver for creatives and business owners. Helping with promotional activities. Reaching new leads and making fresh conversions. Getting more newsletter sign-ups.

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Instagram Marketing: 4 Features You Should Be Using [Examples]

Content Marketing Institute

HANDPICKED RELATED CONTENT: 4 Unconventional Ways to Promote Blog Content on Social Media. A great example comes from Tim Coppens, creative director and founder of the fashion brand that carries his name. HANDPICKED RELATED CONTENT: A Quick-Start Guide to Paid Content Promotion. Skillful Instagram Live. Conclusion.

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How to Humanize PPC Ads

Neil Patel

You’ve got a product or service to promote, but who’s your target market, and how do you humanize your PPC ads to suit them? He was a job hunter who hit upon the idea of bidding on the names of five creative directors. As a result, Brownstein was offered the dream job by one of the creative directors he’d targeted.

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People Round Up, Early December, 2024

Publishing Trends

PROMOTIONS At Simon & Schuster , Michael Andersen joins Simon & Schusters corporate marketing team as senior director of audience insights. He was previously the director of cultural intelligence at Simon Element. Imani Seymour has been promoted to senior manager of multicultural marketing and social media.

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People Round-Up, Mid-November 2022

Publishing Trends

Lisa Beech joins Nelson Books as Director of Publicity; previously, she was Associate Director of Publicity at WaterBrook & Multnomah. Erin Fitzsimmons joins Sourcebooks as Senior Art Director for Fiction. PROMOTIONS. Leslie Mechanic has been promoted to Art Director for Little Simon and Simon Spotlight.