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Carlos Hernandez has joined PRH Grupo Editorial as director of sales, special markets, focusing on the Origen imprint. He previously held senior sales positions at Editorial Unilit , Grupo Nelson , and Harper Christian. VP, field sales & account marketing Karen Torres will be leaving Hachette Book Group on July 14.
An editorial calendar enables content publishers to plan, create, publish, and promote their content in an organized manner. In many ways, an editorial calendar is a lifesaver for creatives and business owners. Helping with promotional activities. For example, if you are publishing blogs to support a new launch or annual sale.
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You’ve got a product or service to promote, but who’s your target market, and how do you humanize your PPC ads to suit them? Don’t Use the Direct Sales Approach. The direct sales approach can be a turn-off for consumers. He was a job hunter who hit upon the idea of bidding on the names of five creativedirectors.
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Thought leadership is about solving, not selling. ”- Mina Seetharaman, Executive Vice President, Chief Strategy and Creative Officer, The Economist. Your goal might be to increase your sales and revenue, but that’s not what your audience is looking for. It can be tempting to promote your products and services shamelessly.
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