Remove Creative Director Remove Promotion Remove Sales
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4 Ways to Use Micro-Influencers to Grow Your Business

Neil Patel

Influencer marketing is one of the best ways to drive sales. Promoting when you have no followers for growth is tough. They provide instant promotion of your product or service with amazing conversion rates. It’s one of the best ways to drive big sales. Most of us can’t wait that long for results.

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People Round-Up, Early June 2023

Publishing Trends

Carlos Hernandez has joined PRH Grupo Editorial as director of sales, special markets, focusing on the Origen imprint. He previously held senior sales positions at Editorial Unilit , Grupo Nelson , and Harper Christian. VP, field sales & account marketing Karen Torres will be leaving Hachette Book Group on July 14.

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How to Create an Editorial Calendar That Will Streamline Your Content Strategy

Neil Patel

An editorial calendar enables content publishers to plan, create, publish, and promote their content in an organized manner. In many ways, an editorial calendar is a lifesaver for creatives and business owners. Helping with promotional activities. For example, if you are publishing blogs to support a new launch or annual sale.

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People Round Up, Early January, 2024

Publishing Trends

Jenny Davis has been named creative director, leading the newly created illustrated design team, at the Random House Publishing Group. She will report to SVP, creative director Paolo Pepe. At Blackstone Publishing , Mike Heuer has joined as national sales manager. Bhaskaran Mani has joined as lead data engineer.

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People Round-Up, Mid-December 2022

Publishing Trends

Maya Battle , previously Associate Director of Audience Development and Category Specialist at Random House , joins as Director of Marketing Intelligence. Amy Solov joins as Manager of Gift Sales; Anna Shilova , as Product Manager for the Platform Development Team; and Adelynne Chang , as Contracts Associate. PROMOTIONS.

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How to Humanize PPC Ads

Neil Patel

You’ve got a product or service to promote, but who’s your target market, and how do you humanize your PPC ads to suit them? Don’t Use the Direct Sales Approach. The direct sales approach can be a turn-off for consumers. He was a job hunter who hit upon the idea of bidding on the names of five creative directors.

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People Round Up, Early December, 2024

Publishing Trends

Justin Alvarez has joined as manager of consumer marketing sales. At Scholastic , Chandler Rawson , formerly digital intern at PR by the Book , has joined as field sales assistant. University of North Carolina Press , Susan Garrett , sales director, will retire effective January 31.