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Carlos Hernandez has joined PRH Grupo Editorial as director of sales, special markets, focusing on the Origen imprint. He previously held senior sales positions at Editorial Unilit , Grupo Nelson , and Harper Christian. VP, field sales & account marketing Karen Torres will be leaving Hachette Book Group on July 14.
Influencer marketing is one of the best ways to drive sales. It’s one of the best ways to drive big sales. Campaign-specific hashtags are one of the best ways to spread brand awareness and drive sales. For example, let’s say your brand donates part of the sales it makes to charity. So, what do you do?
Don’t Use the Direct Sales Approach. The direct sales approach can be a turn-off for consumers. Instead, you could concentrate on getting the prospect to click through to your website, give you their details, and then gently steer them towards the sale. You may find that customer mapping is helpful with this approach.
In many ways, an editorial calendar is a lifesaver for creatives and business owners. Whether you’re a blogger, freelance writer, business owner, or creativedirector at a marketing firm, an editorial content calendar can help you stay on track and keep you sane—while ensuring a consistent flow of content.
Jenny Davis has been named creativedirector, leading the newly created illustrated design team, at the Random House Publishing Group. She will report to SVP, creativedirector Paolo Pepe. At Blackstone Publishing , Mike Heuer has joined as national sales manager. Bhaskaran Mani has joined as lead data engineer.
Maya Battle , previously Associate Director of Audience Development and Category Specialist at Random House , joins as Director of Marketing Intelligence. Amy Solov joins as Manager of Gift Sales; Anna Shilova , as Product Manager for the Platform Development Team; and Adelynne Chang , as Contracts Associate.
Justin Alvarez has joined as manager of consumer marketing sales. At Scholastic , Chandler Rawson , formerly digital intern at PR by the Book , has joined as field sales assistant. University of North Carolina Press , Susan Garrett , salesdirector, will retire effective January 31.
June Park has joined as art director, previously she was senior designer at Farrar, Straus and Giroux. Keith Hayes has joined as senior art director, he was previously creativedirector at Flatiron Books. Sourcebooks sees Kate Boggs join as associate director, subsidiary rights.
Jennifer Browne joins Holiday House as CreativeDirector of Neal Porter Books and Senior Art Director of Margaret Ferguson Books and Peachtree. Wilson has been named Director, effective January 2023. He has most recently worked as Sales and Marketing Director at Northwestern University Press.
Shea Dunlop has joined as sales assistant. At Open Road Integrated Media , Hazel De Leon has joined as marketing coordinator for sales channels. Kenzie Sena has been promoted to marketing and sales associate. Lauren Shade has been promoted to assistant marketing director.
At Frankfurter Buchmesse , Christian Ebert will join as director of strategic marketing and sales, as of Jan 1st, 2024. Oliver Munday has returned to Doubleday , from Knopf , as creativedirector. Kelly Blair has been named senior art director for the Knopf Cooks line. COO Joe Mangan has announced his retirement.
At One Signal Publishers , Alessandra Bastagli , has joined as VP and publisher, she was previously editorial director at Astra House. She succeeds founding publisher Julia Cheiffetz. At Simon & Schuster , Ali Cutrone , formerly executive director of online sales at Hachette Book Group , is joining as VP of digital and online sales.
Thought leadership is about solving, not selling. ”- Mina Seetharaman, Executive Vice President, Chief Strategy and Creative Officer, The Economist. Your goal might be to increase your sales and revenue, but that’s not what your audience is looking for. Here’s another quote about targeting your audience’s information needs.
Beginning in 2017, the team began focusing on developing content to generate true demand rather than fulfilling requests from sales representatives for ad hoc content. Glenn’s team consists of himself, a creativedirector, an art director, and 7-10 writers, and support from shared production and design staff that serve all of JLL Americas.
At Doubleday , Director of interior design Maria Carella will retire. SVP and creativedirector John Fontana will retire after 23 years as part of the company’s VSO offer. Bill Smith now has an expanded role as director of marketing and sales. Alan Hirsch has been appointed regional salesdirector at KNK Software.
Jen Schwabinger , VP and director, sales development is departing after 40 years with the company. Jennifer Trzaska will join as imprint salesdirector for Little, Brown, Running Press Group , and Workman Publishing. She was previously at Penguin Random House as imprint salesdirector of the Penguin Publishing Group.
She was formerly Editorial Director of Oprah’s Book Club and Books Editor for O Magazine. Adam Philips , previously Director of Marketing at Dynamite Entertainment , joins AWA Studios as Director of Sales and Trade Marketing. At HarperCollins , Rachel Levenberg is now Director of Adult Mass Merch Sales.
At HarperCollins , Jefferey Chin has joined as sales analyst. At Atlantic Books , due to restructuring, nonfiction publishing director Poppy Hampson has left the company. At Zando , Ashley Alberico joins as director of sales, reporting to head of sales & publishing Andrew Rein. At Arcadia Publishing , J.
At Grove Atlantic , Jisu Kim has joined as sales and operations executive. Kim previously was senior manager of marketing, sales, and publicity at The Feminist Press. At Zando , Marina Padakis Lowry has joined as director of publishing operations. At Crown , Natalie Muglia , has been promoted to associate, sales marketing.
At Penguin Random House , SVP, Director of Publishing Operations Sue Malone-Barber will retire at the end of the year. Felicia Frazier , SVP, Children’s and Educational Sales, is departing to launch a new venture, to be announced. At Candlewick , Mary Marotta will join as SVP, Sales, North America on November 21.
Copywriters can advance to CreativeDirector positions, for example. Freelance Writing – The Cons: You have to do “sales&# to land clients and find work. The creativedirector took me aside to talk about my fee. You have the possibility for rapid corporate advancement. You’re on your own.
At HarperCollins , SVP, International Sales David Wolfson has retired and SVP, Sales and Associate Publisher for the children’s division Andrea Pappenheimer has departed the company. At Humanoids , Holly Aitchison , previously Consumer Marketing Manager at Oni Press , joins as Director of Sales.
One of the things that we hear from them over and over, especially from our most successful and prolific authors, was that they'd finish a book, they'd put it up for sale, and then the very next day, their readers would start asking them for the sequel. As the creativedirector, you are driving. You drive the tool as the author.
He was most recently retail sales manager/digital strategy specialist at Grove Atlantic. Sonya Harris has joined Chronicle as senior sales manager for special sales. At Baker & Taylor Publisher Services, Tim McCall has joined as trade salesdirector. John Aardema has been promoted to senior art director.
Cindy Yen has joined as as online and digital sales coordinator. Kimberly Lew has joined Crown and Crown Currency as associate marketing director. Ellen Zhang has been promoted to sales representative for online and digital sales, and Ankanee Lagunarajan has been promoted to audiobooks coordinator.
We spoke to John Skinner , CreativeDirector at Candour, to learn a common interview question he asks senior SEOs. Answer How I measure the commercial impact of my SEO efforts depends on the specific sales funnel I’m dealing with. To serve this search intent, I’d aim to produce product or sales pages.
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