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People Round-Up, Early June 2023

Publishing Trends

Carlos Hernandez has joined PRH Grupo Editorial as director of sales, special markets, focusing on the Origen imprint. He previously held senior sales positions at Editorial Unilit , Grupo Nelson , and Harper Christian. VP, field sales & account marketing Karen Torres will be leaving Hachette Book Group on July 14.

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4 Ways to Use Micro-Influencers to Grow Your Business

Neil Patel

Influencer marketing is one of the best ways to drive sales. It’s one of the best ways to drive big sales. Campaign-specific hashtags are one of the best ways to spread brand awareness and drive sales. For example, let’s say your brand donates part of the sales it makes to charity. So, what do you do?

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How to Humanize PPC Ads

Neil Patel

Don’t Use the Direct Sales Approach. The direct sales approach can be a turn-off for consumers. Instead, you could concentrate on getting the prospect to click through to your website, give you their details, and then gently steer them towards the sale. You may find that customer mapping is helpful with this approach.

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How to Create an Editorial Calendar That Will Streamline Your Content Strategy

Neil Patel

In many ways, an editorial calendar is a lifesaver for creatives and business owners. Whether you’re a blogger, freelance writer, business owner, or creative director at a marketing firm, an editorial content calendar can help you stay on track and keep you sane—while ensuring a consistent flow of content.

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People Round Up, Early January, 2024

Publishing Trends

Jenny Davis has been named creative director, leading the newly created illustrated design team, at the Random House Publishing Group. She will report to SVP, creative director Paolo Pepe. At Blackstone Publishing , Mike Heuer has joined as national sales manager. Bhaskaran Mani has joined as lead data engineer.

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People Round-Up, Mid-December 2022

Publishing Trends

Maya Battle , previously Associate Director of Audience Development and Category Specialist at Random House , joins as Director of Marketing Intelligence. Amy Solov joins as Manager of Gift Sales; Anna Shilova , as Product Manager for the Platform Development Team; and Adelynne Chang , as Contracts Associate.

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People Round Up, Early December, 2024

Publishing Trends

Justin Alvarez has joined as manager of consumer marketing sales. At Scholastic , Chandler Rawson , formerly digital intern at PR by the Book , has joined as field sales assistant. University of North Carolina Press , Susan Garrett , sales director, will retire effective January 31.