Nick Ursborne

MAY 12, 2024

As a budding young copywriter in the early 1980s, I worked with an art director as my partner, and our work was overseen by the agency’s creative director. Creative directors were at the top of the pile in Creative Departments. They shaped the overall creative output of the agency.

Creative Director 201

Creative Director Creativity Art Director Copywriter 201

Buffer

SEPTEMBER 25, 2023

Ogilvy's Creative Director, David Raichman, called AI “ a force multiplier for creative expression,” and I couldn’t agree more. Automated social media caption or text generation Words can be incredibly powerful. Here, I've sorted these AI tools into five distinct categories: 1.

Social Media 120

Social Media Content Creation Media Content 120

The Creative Penn

SEPTEMBER 6, 2023

You can support the show at www.patreon.com/thecreativepenn Damon Freeman is the founder and creative director of Damonza.com, creating custom book cover design and interior formatting for authors. If you support the show, you also get the extra monthly patron-only Q&A audio — and my tutorial on how I use Midjourney.

Creative Director 98

Creative Director Creativity Copy Ads 98

The Creative Penn

JUNE 29, 2023

As the creative director, you are driving. And I'll tell you one of the things I'm thinking about is, as we're seeing the text-to-video happen, like RunwayML and things like this. And I definitely feel like some of my time is going into that kind of creativity as well. Or are you going to concentrate on text?

Writing 98

Writing Prose Creativity Engineering 98

The Creative Penn

NOVEMBER 4, 2022

And with Midjourney, they are all text-to-image prompts. And then I can just type in famous artists or famous styles, I can change the ratio or the resolution, I can add detail, but does make quite a bit of difference how you organize your prompts and your text. So I type in dark-skinned mermaid under the sea.

Concept 98

Concept Text Creativity Social Media 98

The Creative Penn

DECEMBER 9, 2022

But to me, the writer, the artist, is the creative director. I just can't see it for text, as well as images. And we're early adopters on this, many of my audience have not even tried a text generative tool. And so we got a great result from those and you could just see the magic in their eyes, the sparkle.

Writing 98

Writing Creativity Writer Publishing 98

Backlinko

JULY 12, 2024

We spoke to John Skinner , Creative Director at Candour, to learn a common interview question he asks senior SEOs. Robots disallow is a line of code in the text that prevents crawlers (when specified) from accessing a certain page. Typical roles include senior SEO strategist or senior technical SEO specialist.

SEO 109

SEO Keywords Agency Landing Page 109