Nick Ursborne

MAY 12, 2024

As a budding young copywriter in the early 1980s, I worked with an art director as my partner, and our work was overseen by the agency’s creative director. Creative directors were at the top of the pile in Creative Departments. They shaped the overall creative output of the agency. But… where’s the creative director?

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Creative Director Creativity Art Director Copywriting 201

Jane Friedman

JANUARY 14, 2025

Photo by Google DeepMind Todays post is by author, filmmaker, and podcaster Elizabeth Rynecki. Through a quirk of fate, I avoided the dreaded first-book comedown that often follows the publication of a debut work. The feeling of having poured everything into a single personal project and then wondering, whats next? never quite hit me.

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Creativity Publishing Publisher Publishing 128

Agency Content Writer

DECEMBER 2, 2024

They combine creativity with technical skills to ensure the content meets audience needs and organizational goals. Skills Required for Content Authors Content authors must possess a combination of technical and creative skills to succeed. What exactly is the role of a content author? What is a Content Author?

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Proofreader Content Search Engine Optimization Digital Communication 246

Grammarly

MARCH 23, 2025

Brainstorming is a powerful way to spark creativity and generate ideas in the writing process. Whether youre working on a novel , an academic essay , or a blog , brainstorming helps you see your project from a new angle and break through creative roadblocks. Overcomes writers block: It provides a clear process to jump-start creativity.

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Creativity Writing Writing Style Concept 66

Jane Friedman

OCTOBER 16, 2024

Creativity can feel a lot like those unreliable game cartridges. Every successful writer develops creative habits to help them get their version of Zelda back on the screen. Every successful writer develops creative habits to help them get their version of Zelda back on the screen. Sometimes it worked; sometimes it didn’t.

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Creativity Writing Manufacturing Projects 138

Jane Friedman

NOVEMBER 6, 2023

But I do believe in creative planning for authors, the kind of plan that recognises the power of the subconscious. Without a system to integrate the learnings from the inevitable failures and vagaries of the creative life, sub-par performance and associated discouragement become almost inevitable. Or so I thought!

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Creativity Publishing Publisher Publishing 140

Jane Friedman

JULY 18, 2024

It’s the old right next to the new again—both wonderfully creative in their own right. These are signs of a city that doesn’t just honor the creators of its past; it also celebrates and encourages the creativity of the people there now. Imagining, contemplating those lives both past and present sends my imagination into overdrive.

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Creativity Transportation Construction Storytelling 133

Jane Friedman

JULY 31, 2024

Today’s post is excerpted from Tarot for Creativity: A Guide for Igniting Your Creative Practice by Chelsey Pippin Mizzi. In the early stages of building her business, she came to me to explore the ways that tarot could support and inspire her as a creative business owner. So, the Fool became Nina’s creative archetype.

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Creativity Brand Copywriting Copywriter 133

Nick Ursborne

DECEMBER 18, 2024

” It’s time to get creative and strategic with your prompts. Advanced AI Applications for Copywriters Beyond generating basic copy and content, AI can be used for a variety of advanced tasks that can significantly streamline your workflow and enhance your creativity. Ride the wave or be drowned by the wave!

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Copywriting Copywriter Content Creator Content Creation 198

Content Marketing Institute

JULY 23, 2024

Human creativity isn’t a “problem” that generative AI can solve. The best it can offer is sophisticated mediocrity. Yet hyperbolic statements from gen AI companies may convince your organization’s leadership otherwise. Don’t fall for it.

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Creativity IT 119

Freelance Union

DECEMBER 13, 2024

If there’s one thing I’ve learned from working with creative freelancers and small business owners for a couple of decades – most of you don’t love marketing – am I right? There’s a reason why my most popular webinar is called Marketing For Creatives Who Hate Marketing !).

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Creativity Freelance Marketing Collaboration 98

Jane Friedman

JANUARY 8, 2025

Photo by Quentin Guiot Todays post, the first in a series, is by writer and creativity coach Anne Carley ( @amcarley.bsky.social ) who believes #becomingunstuck is an ongoing process. Embracing the process Those conversations with my friend reminded me how much of creativity is process. On the good days as well as the mediocre ones.

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IT Creativity Projects Writer 136

Freelance Union

OCTOBER 15, 2024

What creative ideas, projects, or initiatives are you hatching right now? Oh, because if you’re a freelancer or creative business owner, I know you’ve got a thing or two (or twelve!) Goal: Write a fun, actionable, business book to help creative freelancers build a fulfilling, efficient, and profitable creative business.

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Projects Creativity Freelance Script 105

Jane Friedman

FEBRUARY 19, 2025

Ina Garten, if youre reading ) If youre interested in trying the Pomodorini technique to reignite your creative life and improve your writerly wellbeing this year, here are a few tips you might find helpful: 1. Its to get you out of a creative slump. Importantly, Pomodorini has also made me more pleasant to be around. Start low.

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Writer Medical Creativity Writing 131

Enchanting Marketing

JANUARY 28, 2025

And for an extra injection of creativity, try this fun exercise.) You can write about business, and borrow words from sport. Or write about marketing, and borrow words from dating or parenting. Borrow words from any field that you’re familiar with. Use a thesaurus or ask ChatGPT for alternative words. I find a thesaurus more useful.

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Content Entertainment Text Publishing 238

Freelance Union

JULY 29, 2024

  Now, this might be an extreme example, but I think all creative freelancers and small business owners can relate to this fear, just a little bit. As a business coach, one of the most common challenges creative freelancers and entrepreneurs share with me is: not having enough high-quality, well-paying clients. Am I right?

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Creativity Freelance Collaboration Projects 105

Write Out Loud

FEBRUARY 29, 2024

I like life to be a bit surprising. Continue reading on Write Out Loud »

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Creativity Writing 130

Grammarly

OCTOBER 30, 2024

AI tools, like Grammarly, are helping enterprises optimize every stage of the content marketing process, from brainstorming ideas that will resonate with audiences to refining content for various audiences and channels, resulting in improved creativity, efficiency, and measurable results.

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Content Marketing Marketing Storytelling Content Creation 98

Content Marketing Institute

DECEMBER 20, 2024

Will execs have a change of heart about creative? Will generative AI steal the heart of marketing? This marketing year in a review gives a special nod to the human Dr. Seuss and his fictional Grinch.

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Creativity Marketing 99

Jane Friedman

JANUARY 15, 2025

Photo by Masood Aslami Todays post is by writer and creativity coach Anne Carley ( @amcarley.bsky.social ) who believes#becomingunstuck is an ongoing process. As creative people we want to be aloneand sometimes need to be. Were not alone. But underneath it all, were not alone. Its easy for me to forget this truth, and to my detriment.

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Construction Projects Creativity Writer 132

Grammarly

JANUARY 27, 2025

Known for their ability to understand and generate humanlike language, GPTs have become a cornerstone of modern AI applications, offering solutions in creativity, productivity, and data analysis. Unlike models focused solely on classification or prediction, GPTs generate original outputs such as text, code, or creative content.

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Architecture Text Education Creativity 105

Jane Friedman

FEBRUARY 5, 2025

Photo by Anna Shvets Todays post, the fifth in a series, is by writer and creativity coach Anne Carley ( @amcarley.bsky.social ), author of FLOAT Becoming Unstuck for Writers , now in its second edition. Accept some inevitable chaos Another is to accept the erratic nature of the creative process, which is rarely linear or swift.

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Creativity Text Projects Writer 133

Grammarly

APRIL 21, 2025

It might be a thesis statement in academic writing , a central argument in persuasive content, or a thematic focus in creative work. This approach is ideal for blog posts, creative writing, or early-stage planning. These practical tips can help you stay focused, organized, and creative: Keep it clear and consistent.

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Writing Persuasion Creativity Long Form Content 96

Enchanting Marketing

JANUARY 14, 2025

How to stay creative Creativity can seem fickle. Secondly, review what else is required to keep your creative soul happy. What feeds your creative soul? Get out of your comfort zone There are 3 creative zones: The inner zone is your comfort zone, where you create on auto-pilot and risk going stale. Sound familiar?

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Creativity Writer Proofreader Brand Awareness 130

Backlinko

DECEMBER 27, 2024

It also generates outlines and creative content. Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions. Then, select a language, creativity level, and tone of voice. To generate complete ad creatives, open Semrushs AdCreative.ai. How does ChatGPT work?

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IT Medical Architecture Manufacturing 111

Content Marketing Institute

MARCH 11, 2025

Get an AI partner to help you out of the creative mire. Stuck, tired, or uninspired writing content day after day? Start with these five prompts.

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Creativity Content Writing 97

Enchanting Marketing

MARCH 11, 2025

Updating and repurposing requires a different creative mindset from creating something new. Daniel Pink suggests in his book Drive that intrinsic motivation boosts creativity (and extrinsic motivation might even hamper creativity). That saves a ton of time. It took me some time to get used to but now it feels just as rewarding.

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Post Content Creation Storytelling Creativity 130

Enchanting Marketing

DECEMBER 17, 2024

The beauty of discomfort I like the creative part of me. Creative work is inherently scary. But even more so because creativity requires showing up and being vulnerable. Do you recognize that feeling of relearning the same lessons? So, shall I share 3 lessons I’ve relearned this year? Here goes … 1.

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Writing Creativity Writer Content Marketing 130

Kayleigh Moore

FEBRUARY 14, 2025

Joan Didion Writing, specifically creative writing, is a path to better understanding yourself and your lens on the world. I write entirely to find out what I'm thinking: what I'm looking at, what I see, what it means, what I want, and what I fear.

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Writing Script Concept Writer 173

Jane Friedman

JANUARY 13, 2025

But modeling dedication, focus, and commitment to a creative project is also good parenting! My binge-writer friends with dogs and toddlers and aging parents try for a weekend or even an afternoon away from the house, with their phone off so they arent tempted to check in. Perhaps writing on a more regular schedule works better for you.

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Writing Social Media Projects Writer 137

Content Marketing Institute

MAY 1, 2024

If you’ve ever said, “It would have been easier if I'd done it myself,” here’s a fix: Create a content brief that gets what you need and do it in a format that you can easily update for every new assignment.

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Creativity Content IT 127

Jane Friedman

MARCH 18, 2025

As creative industries shift, we have to shift with them I was ready to embark upon the fifth iteration of my website. Her recommendations clashed with my creative instincts. When I looked into the proverbial mirror, I saw Im squarely in the creative nonfiction landscape.

Food 133

Food IT Storytelling Social Media 133

Freelance Union

JANUARY 17, 2025

3 strategies and apps to develop a unique writing style Now, we can break down the tips into three specific strategies, which include generating creative ideas and creative writing styles, making complex texts accessible, and ensuring the text is logical and flows well. 

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Writing Style Freelance Persuasion Writing 113

Enchanting Marketing

MARCH 25, 2025

And their very last sentence encourages readers to implement their advice by telling them it’s not as hard as they might think: And most of the time we don’t even have to use much creativity to harness these powers—we just need to be ready to spot the good ones that life generates every day.

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Education Social Media Communication Blog Post 192

Content Marketing Institute

OCTOBER 22, 2024

Will AI lead content and marketing into a complacency crisis? Maybe — if you outsource your most important work to it. But there is an antidote. Robert Rose explains how to break out of the mundane with some deeply human work.

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Creativity Marketing Content IT 103