Content Marketing Institute

JULY 23, 2024

Human creativity isn’t a “problem” that generative AI can solve. The best it can offer is sophisticated mediocrity. Yet hyperbolic statements from gen AI companies may convince your organization’s leadership otherwise. Don’t fall for it.

Creativity 110

Creativity IT 110

Jane Friedman

JULY 18, 2024

It’s the old right next to the new again—both wonderfully creative in their own right. These are signs of a city that doesn’t just honor the creators of its past; it also celebrates and encourages the creativity of the people there now. Imagining, contemplating those lives both past and present sends my imagination into overdrive.

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Creativity Transportation Construction Storytelling 103

Jane Friedman

JULY 31, 2024

Today’s post is excerpted from Tarot for Creativity: A Guide for Igniting Your Creative Practice by Chelsey Pippin Mizzi. In the early stages of building her business, she came to me to explore the ways that tarot could support and inspire her as a creative business owner. So, the Fool became Nina’s creative archetype.

Creativity 94

Creativity Brand Copywriter Copywriting 94

Agency Content Writer

DECEMBER 2, 2024

They combine creativity with technical skills to ensure the content meets audience needs and organizational goals. Skills Required for Content Authors Content authors must possess a combination of technical and creative skills to succeed. What exactly is the role of a content author? What is a Content Author?

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Proofreader Content Search Engine Optimization Digital Communication 246

Freelance Union

OCTOBER 15, 2024

What creative ideas, projects, or initiatives are you hatching right now? Oh, because if you’re a freelancer or creative business owner, I know you’ve got a thing or two (or twelve!) Goal: Write a fun, actionable, business book to help creative freelancers build a fulfilling, efficient, and profitable creative business.

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Projects Creativity Freelance Script 87

Freelance Union

NOVEMBER 21, 2024

What creative ideas, projects, or initiatives are you hatching right now? Oh, because if you’re a freelancer or creative business owner, I know you’ve got a thing or two (or twelve!) Goal: Write a fun, actionable, business book to help creative freelancers build a fulfilling, efficient, and profitable creative business.

Projects 82

Projects Creativity Freelance Script 82

Freelance Union

DECEMBER 13, 2024

If there’s one thing I’ve learned from working with creative freelancers and small business owners for a couple of decades – most of you don’t love marketing – am I right? There’s a reason why my most popular webinar is called Marketing For Creatives Who Hate Marketing !).

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Creativity Freelance Marketing Collaboration 59

Enchanting Marketing

NOVEMBER 26, 2024

Henneke’s class on Stories in Miniature was just the creative boost that I needed. I’m feeling much more creative and can spot the dull areas. It’s about Customer Advisory Boards; I want to empower customers to share their ideas so companies can serve them better. But my first book draft was too clinical.

Storytelling 258

Storytelling Marketing Script Social Media 258

Enchanting Marketing

MARCH 7, 2023

Good writing is creative Creativity comes in many forms. Good writers don’t want to impress readers with their creativity and word wizardry. Creativity serves your reader. Each word matters. It’s a delight to read. A play with words. A story in miniature. Vivid imagery. A sense of rhythm.

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Writing Creativity Concept Writer 268

Content Marketing Institute

MAY 1, 2024

If you’ve ever said, “It would have been easier if I'd done it myself,” here’s a fix: Create a content brief that gets what you need and do it in a format that you can easily update for every new assignment.

Creativity 118

Creativity Content IT 118

Freelance Union

OCTOBER 1, 2024

  As a creative, I come from a sector of the Boomer generation wherein many of us finally buy our first homes at 70-something by using our dead parent’s money: The Boomer Creative Entrepreneur.    As a creative I was encouraged to ‘follow my passion’ into theatre as a performer and writer.

Creativity 80

Creativity Construction Medical Agency 80

Content Marketing Institute

OCTOBER 22, 2024

Will AI lead content and marketing into a complacency crisis? Maybe — if you outsource your most important work to it. But there is an antidote. Robert Rose explains how to break out of the mundane with some deeply human work.

Creativity 94

Creativity Marketing Content IT 94

Nick Ursborne

FEBRUARY 19, 2024

High Level Creativity: AI tools can be creative at a low level. But I don’t think they can make huge creative leaps, and don’t think they ever will be. They can combine ideas and come up with something new. But we can.

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Copywriter Copywriting Writing Storytelling 227

Content Marketing Institute

DECEMBER 20, 2024

Will execs have a change of heart about creative? Will generative AI steal the heart of marketing? This marketing year in a review gives a special nod to the human Dr. Seuss and his fictional Grinch.

Creativity 57

Creativity Marketing 57

Enchanting Marketing

DECEMBER 19, 2023

As Elizabeth Gilbert suggests , creativity allows us to become deeper and truer versions of ourselves. My creative soul is ready for renewal. I feel excited about exploring creativity afresh. New creative adventures are waiting. I wish you happy holidays and a sparkling new year full of creative adventures.

Writing 238

Writing Creativity Food Publisher 238

Kayleigh Moore

MARCH 9, 2023

Laura is currently a member of the English faculty at Spoon River College where she teaches creative writing, composition, and literature courses. For writers who feel stuck creatively, what can they do to reset? When it comes to writing creatively, there is simply no substitute for the human touch. No lead magnet to promote.

Writing 244

Writing Creativity Writer Publisher 244

Nick Ursborne

NOVEMBER 14, 2023

Creative fulfilment The formulaic approach isn’t creative. Ask any kid with paper and a box of crayons… being creative is fun! By writing from a place of empathy and caring, I feel a connection with my readers which simply doesn’t exist when I take the “formulaic” approach. Now I feel empowered. I feel my work matters.

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Copywriter Copywriting Writing Landing Page 235

Enchanting Marketing

JULY 2, 2024

Recommended reading on creative writing: Try these creative techniques to add pizzazz to your writing The persuasive power of metaphors (introduction) 15 metaphor examples: How to paint vibrant pictures with your words This post How to Add Pizzazz to Deadly Dull Sentences: The Pooh Technique appeared first on Enchanting Marketing.

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Concept Persuasion Food Creativity 275

Nick Ursborne

MARCH 14, 2024

Again, all free, instant, and nearly perfect.

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Copywriter Copywriting Agency Creativity 229

The Idea Logical Company

MAY 8, 2024

The bad news is that new careers delivering the creative works in a structured and predictable ecosystem that values experience and a network of professional contacts are vanishing before they begin. The post Checking facts with players who are still in the game appeared first on The Idea Logical Company.

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Publishing Publisher Publishing Copy 340

Elna Cain

APRIL 5, 2023

Writing is a form of creativity, and as freelance writers, it’s our job to write compelling blog posts, white papers, case studies, or any content a client wants. But, really, it’s because I haven’t got the energy to write creatively. All that COGNITIVE LOAD drains me of my creativity.

Freelance 187

Freelance Writer Creativity Copywriter 187

Enchanting Marketing

MAY 20, 2024

But the story is really about handing you the creative power to transform yourself into a Hollywood director. If you want creative control, you can always hop in the director’s chair and rack focus manually, either when you shoot or in the edit. The creative powers of Hollywood in your pocket. Shall I explain?

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Sales Copy Storytelling Copywriter Copywriting 182

Jane Friedman

JANUARY 18, 2024

The subconscious is creative. Creativity comes from beyond the thinking mind J.D. Creative percolation is the same. Critical thinking and discernment are essential, but not during the delicate, generative phase of creativity; it’s far more helpful during revision. Both are necessary for writing or any creative endeavor.

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Writer Creativity Social Media Copy 128

Enchanting Marketing

JULY 25, 2023

In her book The Creative Habit , Twyla Tharp—a dancer and choreographer—describes the concept as follows: I stop when there’s still some energy left in the room and I know where we would have gone if we hadn’t stopped. Building bridges is not just useful for novelists; it works for any creative endeavor.

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Writing Creativity Concept Blog Post 214

Caroline Gibson

JULY 31, 2024

It’s open to anyone from anywhere with roles available in account management, creative production, digital, media, new business, planning, social & influence, AI and PR. A coursework brief is set every other week (ranging from creative to PR tasks) with chosen entries shown. When to apply? Applications are now open for 2025. (In

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Advertising Freelance Copywriting Agency Creativity 147

Enchanting Marketing

JANUARY 16, 2024

For instance, Raymond Chandler makes his readers pay attention by using creative, sometimes crazy similes. To keep your readers awake, be a little more creative. Go for just a sprinkling. Create an unexpected analogy You can also jolt your readers awake with vivid, fresh metaphors. For instance: Don’t put all your eggs in one basket.

Food 211

Food Persuasion Text Copywriter 211

Enchanting Marketing

DECEMBER 20, 2022

This is my last blog post for 2022, and I’d like to wish you a joyful Christmas and a happy, healthy, and creative new year. And if spring doesn’t arrive, I know how to enjoy the quietness of winter. Thank you for reading. Take good care of yourself. See you in 2023? If possible, please support your local bookstore.

Concept 57

Concept Creativity Writer Writing 57

Nick Ursborne

DECEMBER 18, 2024

” It’s time to get creative and strategic with your prompts. Advanced AI Applications for Copywriters Beyond generating basic copy and content, AI can be used for a variety of advanced tasks that can significantly streamline your workflow and enhance your creativity. Ride the wave or be drowned by the wave!

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Copywriter Copywriting Content Creator Content Creation 144

Enchanting Marketing

JULY 30, 2024

You’ll learn more and improve faster when you keep writing and publishing … Become a writing pragmatist In the book Manage Your Day-to-Day , Elizabeth Grace Saunders advocates becoming a creative pragmatist so we don’t get stuck in the perfectionist tendencies of our inner critics.

Writing 274

Writing Writer Publishing Publisher 274

Kristi Hines

AUGUST 2, 2023

This comprehensive guide will walk you through 147 ways to monetize ChatGPT plugins, allowing you to turn your creativity and the AI assistant into a money-making machine. Use Argil AI to generate unique and creative images for your online business or blog. Let’s dive in!

Utilities 246

Utilities Transportation Medical Content Creation 246

Enchanting Marketing

DECEMBER 17, 2024

The beauty of discomfort I like the creative part of me. Creative work is inherently scary. But even more so because creativity requires showing up and being vulnerable. Do you recognize that feeling of relearning the same lessons? So, shall I share 3 lessons I’ve relearned this year? Here goes … 1.

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Writing Creativity Writer Content Marketing 130

Nick Ursborne

JANUARY 15, 2024

She wants to employ both AI and EI to optimize her creative output. All that said, let’s see what it came up with… The prompt I wrote: Describe a scenario where a copywriter is tasked with creating ad copy for a new line of eco-friendly skincare products.

Ads 218

Ads Ad Copy Storytelling Copywriter 218

Grammarly

OCTOBER 30, 2024

AI tools, like Grammarly, are helping enterprises optimize every stage of the content marketing process, from brainstorming ideas that will resonate with audiences to refining content for various audiences and channels, resulting in improved creativity, efficiency, and measurable results.

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Content Marketing Marketing Storytelling Content Creation 98

Jane Friedman

JULY 25, 2024

Create a dedicated writing environment I’m a huge believer in a dedicated writing space for every writer because it helps to prime creativity by signaling to the subconscious mind that it is time to write. Incorporating short bursts of physical activity into your writing routine can help improve concentration and creativity.

Writer 103

Writer Electronics Creativity Social Media 103

Enchanting Marketing

MAY 23, 2023

More creative writing techniques like parallelism: Contrast: How to harness the gigantic power of a tiny word trick The rule of 3: How to add rhythm to your words Word repetition: How to add a beat to your writing This post This Underappreciated Technique Helps You Communicate With Punch and Style appeared first on Enchanting Marketing.

Communication 243

Communication Construction Persuasion Social Media 243

Elna Cain

APRIL 1, 2024

It’s a real thing for us creatives and something non-creative husbands don’t understand. This fills my creative cup and gives me more energy to write. When my plate is full, and my twins’ sports schedules are crazy, I will burn out and not be able to create content for my clients or for my brand.

Freelance 205

Freelance Writer Finance Copywriter 205

Jane Friedman

APRIL 19, 2023

In this Q&A, she reveals some of the terrible titles it spat out (while keeping the really good ones to herself), acknowledges the complicated moral question of writers allowing ChatGPT to do their writing for them, and lists the many ways AI has been helpful to her both creatively and practically. Those two things can co-exist.

Creativity 143

Creativity Ad Copy Copy Writer 143