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There are just as many of us whose job it is to fulfill the promise of those strategic ideals by implementing and executing on an editorial plan – i.e., the policy, process, team resource, and task-related decisions that will best position your content marketing program for long-term success. What’s in an editorial plan?
I’ve been a freelance writer for over 12 years now, and Constant Content has provided the opportunity to unleash my creativity while I make a steady income. After submitting and selling content in the Marketplace , I was invited by Constant Content account managers to join writing teams for Enterprise clients, which added to my income.
Because a strong team works together and marketing is a collaborative effort. Not only does it allow you to plan your editorial calendar and schedule social media, it is also an easy way to keep your team on the same page. Use @coschedule to keep your #content team on the same page, says @SEOSmarty. Ask for ideas.
HANDPICKED RELATED CONTENT: Data-Driven Creative: How to Use Twitter Data to Inform Your Marketing. Please note: All tools included in our blog posts are suggested by authors or sources, not the CMI editorialteam. These give us critical demographic information about our audience.@Twitter Click To Tweet. Registration is open.
Today, to kick off the new year, the CMI editorialteam asked me to share some more quotes. Here’s a fact: Creativity comes easier within constraints … Constraints make the haiku one of the world’s most moving poetic forms. They give us boundaries that direct our focus and allow us to be more creative.
A great example comes from Tim Coppens, creative director and founder of the fashion brand that carries his name. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Live videos also can be featured in the Explore section, which expands your audience to possible new followers.
Here’s how it works: The Quuu community submits unique social posts through Quuu Promote into categories that are reviewed by Quuu’s editorial board to ensure quality. Another great feature of Pinterest is that it can boost creativity when it comes to your content ideas. AaronOrendorff Click To Tweet. More curating, less time.
Once your content is published, reach out to the influencers you partnered with in the creative process. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. I use Mailshake for my email campaigns and Voila Norbert for finding influencers’ emails.
Are you utilizing your reputation monitoring in any creative way? Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. The key is to include monitoring-related content in your content planning. Share in the comments. No one post can provide all relevant tools in the space.
HANDPICKED RELATED CONTENT: Data-Driven Creative: How to Use Twitter Data to Inform Your Marketing. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Great for: Influencer discovery, market research, trend discovery, analyzing competing brands, driving brand reach.
Knowing that a lot of your content marketing is ticking on by itself will give you the breathing space to think about new and creative directions in which to take your content marketing. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. What tasks do you automate?
The ability to use it creatively and effectively is the key to success,” he says with a cautionary note. Clickbait has one motivation – to entice users to click on a link/video by using highly engaging headlines and thumbnails, says Matt Slaymaker of Folsom Creative. This Makes 10x Better. Here Are 11 That _. 5 Is Awesome.
It’s one thing to be creative and ideate, it’s another to call the shots. HANDPICKED RELATED CONTENT: 5 Steps to Prime Your Creatives to Produce Outstanding, Clutter-Busting Content. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. @cgillespie31 Click To Tweet.
Will, a senior creative manager at American Funds, part of Capital Group, knew in their business, “thought leadership is not just kind of nice, something extra. Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan. Here are some things the content team at Capital Group does: Conduct polls on Capital Ideas site.
This year, B2B and B2C brands elevated their creativity to inspiring levels. Using stories, interviews, galleries, and guides, Fold explores the process of creativity and showcases work from across the world. According to the company, the podcast is a way to acknowledge and apologize for the mistake in a transparent and creative way.
To catch more target audience members, you need to create different ad creatives. To combat that, here’s what to do: Change at least some of your ad creatives every two weeks. Set up a Facebook ad rotation schedule by creating two to three ad sets, each with different creatives. Expand your ad images to create more diversity.
With this vision of mentorship in mind, our editorialteam asked a few influential experts in the Content Marketing World community to share the best piece of advice they received from someone whom they look up to in the industry or someone who has inspired their content marketing career. Click To Tweet.
Google’s new landing page report , found in context in AdWords with your familiar targeting and creative reports, can help you answer that. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Landing page performance report. Most importantly, see what can be improved.
Create utterly original, standout, creative content. To rise above it, you can’t stop short at original – your content needs to be standout and creative to boot. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Original content is a must.
For example, if an audience is known to love a certain team, Quill can write a story that softens the blow when that team loses. With this type of content creation, marketers can spend more time being creative than digging through rows and columns of figures to get an income report done. JuliaEMcCoy Click To Tweet.
When invited to share thoughts on what makes a technology a favorite, one respondent wrote: “The best kind of tool takes away the pain of day-to-day tasks, freeing up time for creative thought.”. Only you and your team know the day-to-day tasks that require pain relief at your organization.
Here are two ways you can easily work repackaging into your curator’s arsenal: Extract the best insights, explanations, and advice from multiple posts that cover different facets of the same topic, and combine them to form a more comprehensive discussion on the subject – like the CMI team did for our influencer marketing e-book.
HANDPICKED RELATED CONTENT: Data-Driven Creative: How to Use Twitter Data to Inform Your Marketing. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Use @followerwonk to understand the optimal time to tweet and interact with your customers, says @iammeekrish. Click To Tweet.
In that situation, you’ve got to be creative,” he says. As you can see, most respondents value creativity and craft. In Vishal’s case, passion might mean finding creative ways to do his own market research. Please share an example of a time when your own creativity, openness, or gumption made a difference.
Despite consumers’ rapidly growing enthusiasm for voice-enabled devices, most brand marketers are still searching for the magic formula for adding voice recognition capabilities to their creative content efforts. Give reality a little creative license. SarahMidMO Click To Tweet. Image source. Conclusion.
17 No-Cost Ways Writers Can Extend Reach of Their Editorial. However, that’s not to say you can’t use webinars to build links, you just need to get creative. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Data/research. I’d love to hear about it in the comments.
I’ve seen creative briefs that give little detail on audience or, worse, state the video is for multiple audiences. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. If you can’t measure accurately, you won’t know if the #video was a success, says @apricot_amir.
For instance, according to one report Paul points to, Coca-Cola is “ditching flesh and blood creatives in favor of software algorithms in an experiment to see whether AI bots have what it takes to beat their human masters.”. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam.
Other beneficial skills include: Organizational skills Attention to detail Creativity Communication Customer service Problem-solving Learn More About Merchandiser Jobs Merchandiser Jobs What Is a Merchandiser 12. It also requires 3-5 years of experience in social media, brand, or project management.
I was able to quit my job and “retire” into full time creativity before I turned 30. The editorialteam loved it, but they were like, we know that sales won't touch this because it's not pure history, and that is what we're meant to do. I don't see why you can't write a book right now.” Joanna: Ooh.
You add your human editorial perspective while integrating your 360-degree brand. It: Fills your editorial calendar with quality content from a variety of voices. While it looks like content curation, content aggregation lacks unique editorial input and commentary. HINT: You should incorporate editorial decision-making too.)
Enter the hub-and-spoke method, a creative marketing strategy to make the most of your efforts. Here is how I documented the hub-and-spoke method around our recently created hub content, The Creative Marketing Guide, in a simple spreadsheet. But the disadvantage is the time it consumes to create that refreshingly unique content.
To help you with this component, I’d like to present a fresh take on a handy infographic that my team created in 2012, The Future-Proof Checklist for Promoting Your Blog Post, which you can find below in infographic and text form. HANDPICKED RELATED CONTENT: 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Click To Tweet.
Brianna Skelly has joined Scholastic as editorial assistant. Rob Acosta to manager, technical support on the technology team. Andrew Arens to manager, technical customer support on the platform development team. Janel Brown to managing editor on the trade managing editorialteam.
You just have to be creative about the type of content your community loves to consume. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. For example, Dental Marketing Guy created this blog post featuring both video- and text-based content from a webinar he conducted.
HANDPICKED RELATED CONTENT: Data-Driven Creative: How to Use Twitter Data to Inform Your Marketing. HANDPICKED RELATED CONTENT: 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. It’s super quick and easy to edit creative video in various size formats.”. Jeff Bullas, CEO, JeffBullas.com . It’s that simple.
They employ subject matter experts who can speak to complex topics with authority, maintain strict editorial standards, and provide strategic guidance to ensure your content aligns with your broader marketing objectives. Examine the operational structure : Look for dedicated account managers and editorialteams who will support your projects.
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