Elna Cain

JANUARY 12, 2023

You do this by following them and engaging with them on the platform. They wanted the skills of an expert copywriter to create engaging, insightful and converting blog posts to bring in leads. Businesses often seek writers formally trained in media writing and wickedly good storytellers. My reply to a LinkedIn post.

Content Writer 162

Content Writer Writer Medical Copywriter 162

Content Marketing Institute

JANUARY 31, 2018

Consider these findings on its engagement benefits from Edison Research’s 2017 Podcast Consumers report: Listener growth is strong: The percent of monthly podcast listeners has increased from 21% to 24% of the population year over year. Power of the podcast. Just how large an opportunity could podcasting represent for marketers?

Brand 109

Brand Storytelling Creativity Content Marketing 109

Content Hacker

MARCH 2, 2023

Inbound content marketing is a form of digital marketing that focuses on creating and distributing content to attract, engage, and convert potential customers. Better engagement with prospects. Inbound marketing is a methodology where you focus on attracting, engaging, and delighting your target audience.

Content Marketing 91

Content Marketing Marketing Content Creation Content 91

Content Marketing Institute

OCTOBER 11, 2018

Creating a spoken world of engagement. LEGO recently debuted its Duplo Stories Skill – an interactive storytelling service for children ages 2 to 5 – to encourage them to use their imagination in a way that doesn’t require a huge collection of blocks or the manual dexterity they may not develop until they get older. Image source.

Content Marketing 102

Content Marketing Marketing Storytelling Content 102

Bramework

DECEMBER 21, 2023

Click To Tweet Most bloggers state that bitesize paragraphs, bolding and imagery are all ways to get people engaged for more on-page SEO. What is an Editorial Content Strategy and Why Do You Need it for YOUR Blog? Content that educates, brings value, exudes culture and provides fun engaging calls to action.

Blog 98

Blog Blogging Brand Awareness Search Engine Optimization 98

Content Marketing Institute

APRIL 6, 2018

Storytelling is often done in silos at the business unit or market level. Engage through signature content opportunities. PR-friendly stunts have long been award winners at creative and marketing shows such as Cannes Lions and Effies. HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media.

Content Marketing 111

Content Marketing Marketing Portfolio Content 111

Content Marketing Institute

AUGUST 7, 2018

Bethany Chambers , director of audience engagement, North Coast Media . Yet, to be truly creative – and offer something different and worthwhile – we need to deliberately do activities that make the greatest difference. Does your brain spontaneously combust creativity? Shachar Orren , chief storytelling officer, Playbuzz.

Content Marketing 107

Content Marketing Marketing Content Editorial 107

Content Marketing Institute

SEPTEMBER 6, 2018

Now in its 14th year, this awards program recognizes the impressive accomplishments of content marketers in categories that span strategy, distribution, editorial, and design. Winner: Project of the Year; Best New Print Publication – Editorial. Winner: Best New Digital Publication – Editorial; Best Overall Editorial – Digital.

Content Marketing 78

Content Marketing Editorial Healthcare Entertainment 78

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. Narrative Science launched a version called Quill Engage for free, but all it can do is translate Google Analytics into plain English for you or your clients.

Content Creation 108

Content Creation Content Editorial Team Storytelling 108

Shorthand Content Marketing

MAY 8, 2022

Content Marketing Must Create Engagement. Whatever the specific title, the ideal content marketing specialist needs a combination of writing, storytelling and strategizing skills in order to create and manage marketing projects that resonate with a target audience. What are the Responsibilities of a Content Marketing Specialist?

Content Marketing 52

Content Marketing Marketing Content Entertainment 52

Words Matter by Wix

FEBRUARY 1, 2021

Second, your writer’s voice provides that particular authenticity in storytelling every reader craves. PhD in Creative Writing or Literature is necessary for those who want to teach at a university level. MFA (Master’s of Fine Arts) in Creative Writing can help aspiring writers gain confidence and mastery of their craft.

Writer 69

Writer Social Media Education Copywriter 69

Content Marketing Institute

JULY 6, 2018

Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. Take It From Me also uses an interview format, but with a creative twist. Affect the way to engage with customers?

Content Marketing 107

Content Marketing Marketing Content Retail 107

Content Marketing Institute

SEPTEMBER 26, 2018

Yet, to be truly creative – and offer something different and worthwhile – we need to deliberately do activities that make the greatest difference. To be truly creative, we need to deliberately do activities that make the greatest difference. Does your brain spontaneously combust creativity? Michele Linn , Mantis Research .

Content Marketing 98

Content Marketing Marketing Content Content Creator 98

Content Marketing Institute

MARCH 30, 2018

Before you go for the easy click prompted by outrage, shock, or fear, remember that those kinds of headlines rarely result in sustained engagement. Don’t go for the easy click prompted by shock if you want to sustain engagement, says @rohitbhargava. Non-Obvious trend: Back-storytelling. Click To Tweet.

Content 110

Content Social Media Content Marketing Content Creator 110

Buffer

JULY 27, 2017

As an established blog, you can run the risk of dropping your standards or hoping that creativity can be scheduled in order to hit a certain number of posts in any given month. For instance, when our post on headline formulas  performed well, we thought of ideas like copywriting formulas  and storytelling formulas.

Editorial 52

Editorial Social Media Blog Blogging 52

ProBlogger

JULY 10, 2013

When you blog, you have to think up creative and interesting ways to convey your content to your readers, and also you have to articulate your thoughts clearly and express yourself well. You learn how to create useful and original content, and how to create a balance of editorial and sponsorship. Diplomacy to rival U.N.

Blog 46

Blog Blogging Social Media Editorial 46

Content Marketing Institute

MARCH 20, 2018

But while those tasks are certainly key parts of the creative equation, a lot more has to happen behind the scenes if those creative assets are to perform successfully as a marketing vehicle – i.e., get found by the right audiences, drive meaningful conversations with them, and compel them to take action. Fixing a broken content team.

Content Creation 111

Content Creation Content Creator Editorial Content 111

Contently

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. Visual storytelling is worth a thousand words: Use it to simplify complex information. SoFi While SoFi ’s blogs were initially all SEO- and product-focused, they figured it was time for a revamp.

Content Marketing 52

Content Marketing Finance Brand Banking 52

Neil Patel

SEPTEMBER 10, 2020

Email engagement (e.g., An editorial calendar can be difficult to manage; your agency should be able to handle these details for you. A stable team of content creators: Good content marketing agencies have a list of reliable writers on their team, stable writers are skilled at writing, grammar, logical consistency, and storytelling.

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Agency Content Marketing Marketing Content 145

Content Marketing Institute

DECEMBER 27, 2017

Not only can it help identify and characterize the unique value your company will provide through its content, it’s also a critical component for governing your storytelling efforts and guiding your decision-making throughout the life of your program. Creating an actionable editorial plan. joderama Click To Tweet.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Marketing Institute

JULY 20, 2018

The mission was daunting: to engage NASCAR’s fan base beyond the racetrack and win new fans among a generation that seems to watch any screen but television. Creative design for all of NASCAR, including licensing, event signage, executive presentations, and more. The 40-person team handles: Social media. CMWorld Click To Tweet.

Storytelling 59

Storytelling Entertainment Social Media Collaboration 59

Content Marketing Institute

NOVEMBER 22, 2018

With this vision of mentorship in mind, our editorial team asked a few influential experts in the Content Marketing World community to share the best piece of advice they received from someone whom they look up to in the industry or someone who has inspired their content marketing career. That little nugget from Tom is helping me do that.

Content Marketing 94

Content Marketing Marketing Content Editorial Team 94

Content Marketing Institute

JANUARY 16, 2018

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. Give reality a little creative license. Artificial intelligence in many forms. Chat up your customers.

Brand 107

Brand Content Storytelling Editorial Team 107

Content Marketing Institute

MARCH 21, 2018

But many pick their bracket because it’s a fun way to engage with their co-workers and friends. It also gives you insight into who (outside of the analytics team members) may have the best insights into your top-performing content and what best engages your audience. Give your audience a reason to engage with your brand’s content.

Content Marketing 102

Content Marketing Marketing Content Storytelling 102

ProBlogger

JANUARY 6, 2017

Nail that editorial calendar. But when it comes to keeping continuous, excellent content on my blog, an editorial calendar is MAN-DA-TO-RY. If you chafe under such restrictions, think it hampers your creativity, or just need a hand getting started, then you might want to check out these posts: Creating a Blog Content Plan for 2017.

Editorial 49

Editorial Social Media Blog Blogging 49

ProBlogger

JANUARY 6, 2017

Nail that editorial calendar. But when it comes to keeping continuous, excellent content on my blog, an editorial calendar is MAN-DA-TO-RY. If you chafe under such restrictions, think it hampers your creativity, or just need a hand getting started, then you might want to check out these posts: Creating a Blog Content Plan for 2017.

Editorial 41

Editorial Social Media Blog Blogging 41

CoSchedule

FEBRUARY 27, 2023

Engage with readers. How to Emulate Microsoft Story Labs This blog excels at exceptional storytelling, which requires rolling up your sleeves, doing some research, and really getting to know your interview subjects. Excellent storytelling, and bold, no-nonsense blog posts. Show people creative ideas for using your products.

Creativity 98

Creativity Blog Blogging Food 98

Content Marketing Institute

APRIL 19, 2018

Well, instead of watching a mocking cursor, take a tip (or 27) from your fellow marketers on how they get out of a creative content marketing slump. The Rare White Squirrel Who Eats Pumpkins (and Other Stories of Creativity). When you’re consistently trying to use your creative brain power, it’s easy to hit a snag and become exhausted.

Creativity 111

Creativity Healthcare Digital Marketing Projects 111

Neil Patel

OCTOBER 5, 2021

That content serves the purpose of: attracting leads driving brand awareness keeping readers engaged converting leads into customers turning customers into repeat buyers and brand ambassadors. It may receive a lot of views and engagement, but if it does not convert, it’s a waste of time and resources. It doesn’t.

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Content Marketing Marketing Storytelling Content 129

Neil Patel

JUNE 22, 2021

It helps: bring people to your website engage customers by offering value generate leads move people through the customer journey drive sales provide post-sale care. By trying new things and not being afraid to get creative with content, I’ve narrowed my list down to 30 content marketing tactics that’ll skyrocket your search traffic.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Content Marketing Institute

AUGUST 6, 2018

Instagram is my favorite social network because of its social storytelling simplicity. Instagram is my favorite social network because of its social #storytelling simplicity, says @annhandley. HANDPICKED RELATED CONTENT: 4 Tips for Engaging Instagram Content [Examples]. I share daily from Elevate and track engagements.”.

Social Media 111

Social Media Media Marketing Storytelling 111

Neil Patel

JANUARY 21, 2021

The truth is, it takes resourcefulness, dedication, persistence, and creativity. Use Storytelling. Editorial Links: Creating useful content and sharing it through social media naturally results in valuable inbound links. I strongly believe that the site owners didn’t do anything to get those editorial links.

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Keywords Text SEO Social Media 145