Moz

NOVEMBER 16, 2020

On editorial sites (think news, niche blogs and online magazines), consumer behavior has shifted quite a bit. People started interacting with content from different devices, at different times, and reacting to different types of campaign creatives. What creative strategies perform best?

Editorial 66

Editorial Advertising Brand Awareness Healthcare 66

Content Marketing Institute

JANUARY 8, 2018

Creativity. We’ve gone from pitching wildly creative ideas every day to floating mildly interesting ideas once every six months. It’s just that we’ve been beaten into believing that we’re not creative because we’ve heard “NO!” Hearing “no” too many times beats down our creativity, says @carlajohnson. We all want it.

Creativity 111

Creativity IT Content Projects 111

Kristi Hines

JUNE 20, 2021

The right apps and software can help you research, create, edit, and promote your content. Editorial Calendars. Canva – Create stunning visuals for your blog content, video thumbnails, and social promotion. Envato Elements – Unlimited downloads of 55+ million creative assets (audio, video, photos, templates, etc.)

Content Marketing 130

Content Marketing Content Marketing Editorial 130

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. Efficiency: Building your team’s creativity, planning, and productivity.

Creativity 111

Creativity Content Marketing Marketing Content 111

Melanie Saxton

JULY 5, 2024

She provided creative ideas and editorial excellence to help make this book come to life. She has also helped with social media and promotion. I feel blessed that we connected. She is wonderful, and I now call her ‘My Friend.’

Portfolio 130

Portfolio Copy Editor Medical Projects 130

Publishing Trends

MARCH 5, 2024

In addition Robin Desser has been named Editorial Advisor, Carly Gorga is Chief Marketing Officer and Andrea Bachofen has the role of COO. Joanne Clark will become creative director and Fiona Macdonald will take on the role of publishing director. Kristen Pettit has joined Cake Creative and Electric Postcard as editorial director.

Editorial 85

Editorial Agency Art Director Creative Director 85

Publishing Trends

DECEMBER 19, 2022

Rick Rekedal joins David C Cook as Chief Creative Officer. Following a reorganization, Leigh Haber has left her position as VP of Books at Oprah Daily and Editorial Director of Oprah’s Book Club. Additionally, Fernanda Martínez has launched an editorial services agency, Fernanda Literary Services. PROMOTIONS.

Architecture 92

Architecture Agency Editorial Finance 92

Publishing Trends

SEPTEMBER 20, 2023

Shannon Welch returned to Harper One on September 7 as VP, editorial director, reporting to President and Publisher, Judith Curr. Anne Shone joins the Tundra Book Group as editorial director. Moore has joined Aevitas Creative Management as an agent. At Zibby Books, Imanee Magee joins as editorial associate.

Art Director 91

Art Director Editorial Agency Portfolio 91

Neil Patel

OCTOBER 5, 2021

To succeed at their job, a content marketer should have a great understanding of the product they’re promoting and their target audience. They work hard to ensure their content reaches the right audience by aggressively promoting it. Great Content Marketers Are Creative and Imaginative. Every brand needs a content marketer.

Content Marketing 129

Content Marketing Marketing Storytelling Content 129

Publishing Trends

JUNE 14, 2023

Carlos Hernandez has joined PRH Grupo Editorial as director of sales, special markets, focusing on the Origen imprint. He previously held senior sales positions at Editorial Unilit , Grupo Nelson , and Harper Christian. VP, creative director at Harper Children’s Barbara Fitzsimmons is retiring on June 30.

Art Director 81

Art Director Creative Director Editorial Agency 81

Content Marketing Institute

APRIL 9, 2018

No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Turn Your Strategy Into a Stellar Editorial Content Plan.

Editorial 111

Editorial Content Promotion Social Media 111

Publishing Trends

NOVEMBER 20, 2023

Oliver Munday has returned to Doubleday , from Knopf , as creative director. At Ten Speed Press , Ginee Seo has joined in the newly created position of VP, editorial director of children’s publishing, reporting to publisher Aaron Wehner. She was formerly the editorial director at Princeton Architectural Press.

Art Director 85

Art Director Editorial Recruitment Architecture 85

Content Marketing Institute

NOVEMBER 1, 2017

Action item: Develop an editorial calendar as soon as feasible, and make it a priority. Develop an editorial calendar as soon as feasible, and make it a priority, says @LisaBeets. Develop an editorial calendar as soon as feasible, and make it a priority, says @LisaBeets. Value creativity and craft in content output.

Manufacturing 111

Manufacturing Content Marketing Marketing Editorial 111

Publishing Trends

APRIL 8, 2024

At Random House , Sara Birmingham will join May 6 as executive editor, reporting to VP editor in chief Ben Greenburg and working closely with editorial director Caitlin McKenna , to expand the fiction list. At HarperOne , Nina Shield will join as VP, editorial director, starting April 22. She was previously at Ecco.

Art Director 81

Art Director Editorial Agency Creative Director 81

Publishing Trends

DECEMBER 19, 2023

At the Morrow Group , Jennifer Hart and Benjamin Steinberg have been promoted to the role of deputy publisher, overseeing publishing strategy and operations. Gary Thompson has joined as editorial director for Square Enix Manga & Books. Jane Rotrosen Agency’s Tori Clayton has been promoted to subsidiary rights sales agent.

Editorial 84

Editorial Agency Publisher Publishing 84

Publishing Trends

OCTOBER 17, 2023

At Simon & Schuster, Ariel Snead has joined as advertising and promotions assistant. She was formerly editorial assistant at Little, Brown and Company. Masie Cochran , editorial director, has been appointed as interim publisher. She will still continue to serve in her role as editorial director.

Editorial 85

Editorial Art Director Agency Digital Media 85

Buffer

JUNE 13, 2024

Without a solid distribution strategy, even the best creative can get lost in this vast universe of content, failing to make an impact and costing you dearly without generating the intended ROI. Content distribution is the practice of publishing, sharing, and promoting your content to your target audience. How do I know? 

Content 114

Content Social Media Brand Awareness Promotion 114

Content Marketing Institute

DECEMBER 25, 2018

To avoid providing too much (or too little) detail in your statement, follow these tips: Be succinct but don’t oversimplify: Describe your editorial mission clearly to prevent your content team and your readers from making assumptions about the purpose of your brand’s content. Align team expectations with a creative content brief.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Content Marketing Institute

SEPTEMBER 6, 2018

Now in its 14th year, this awards program recognizes the impressive accomplishments of content marketers in categories that span strategy, distribution, editorial, and design. Winner: Project of the Year; Best New Print Publication – Editorial. Winner: Best New Digital Publication – Editorial; Best Overall Editorial – Digital.

Content Marketing 104

Content Marketing Editorial Healthcare Entertainment 104

Freelance Union

OCTOBER 25, 2024

The thrill of exploration paired with the creativity of capturing unique moments makes this career unlike any other. Market your services Promotion is everything so effectively marketing your services is crucial for success. Consistent and authentic self-promotion is key to getting your work noticed in a crowded market.

Freelance 111

Freelance Portfolio Editorial Social Media 111

Publishing Trends

NOVEMBER 17, 2022

Jennifer Browne joins Holiday House as Creative Director of Neal Porter Books and Senior Art Director of Margaret Ferguson Books and Peachtree. At Wonderwell , Eva Avery joins as Editorial Director. PROMOTIONS. Leslie Mechanic has been promoted to Art Director for Little Simon and Simon Spotlight. McElderry Books.

Art Director 94

Art Director Warehousing Editorial Recruitment 94

Content Marketing Institute

JUNE 27, 2018

Without curation, we inevitably pack our feeds with pitch after promotion after pitch. Without curation, marketers pack their feeds with pitch after promotion after pitch, says @AaronOrendorff. grew up as a lowly algorithm destined to change the way content is promoted, shared, and curated. Click To Tweet. Click to enlarge.

Collaboration 112

Collaboration Content Editorial Editorial Team 112

Publishing Trends

JANUARY 8, 2024

Janice Audet , formerly executive editor at Basic Books of Hachette Book Group , has joined The MIT Press as editorial director. Jenny Davis has been named creative director, leading the newly created illustrated design team, at the Random House Publishing Group. She will report to SVP, creative director Paolo Pepe.

Art Director 81

Art Director Creative Director Editorial Agency 81

Bramework

AUGUST 3, 2022

Having an editorial content strategy is key for the growth of your blog, website or brand this year. What is an Editorial Content Strategy? Having the research to back up an editorial content strategy is a solid way to move forward. Why Do I Need an Editorial Content Strategy? This takes strategy. No pressure.

Editorial 52

Editorial IT Brand Awareness Content 52

Publishing Trends

MARCH 19, 2024

Megan Zimlich is being promoted to senior manager of digital content at Kensington Publishing Chronicle Books has named Christina Amini as publisher of gift and she will also work in partnership with Chronicle’s Games & Toys. She was previously managing editorial assistant at Abrams.

Art Director 85

Art Director Creative Director Editorial Publisher 85

Content Marketing Institute

AUGUST 7, 2018

How does marketing without talking about or promoting our product/service help us create leads and sales? How do you market effectively without promoting a product or service? Yet, to be truly creative – and offer something different and worthwhile – we need to deliberately do activities that make the greatest difference.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Content Marketing Institute

JUNE 25, 2018

There’s one fundamental tactic behind brand monitoring online: Promote your promoters – use your marketing channels to drive traffic to content that promotes your business. Use your #marketing channels to drive traffic to #content that promotes your business, says @SEOSmarty. Web mentions into monthly roundups.

Brand 111

Brand Content Editorial Team Social Media 111

Content Marketing Institute

OCTOBER 25, 2017

HANDPICKED RELATED CONTENT: 9 Brilliant Tactics to Promote Your Blog Content on Facebook. For example, if you promoted chocolate bars to people on a diet, your campaign ROI wouldn’t be as high. To catch more target audience members, you need to create different ad creatives. For example, experiment with the ad creative first.

Advertising 111

Advertising Landing Page Editorial Team Promotion 111

Publishing Trends

NOVEMBER 4, 2024

Katherine Nintzel will join as VP, editorial director of Atria Books on November 11th. She was previously with the William Morrow Group for the past 20 years, most recently as VP, editorial director, fiction for Mariner Books. Keith Hayes has joined as senior art director, he was previously creative director at Flatiron Books.

Art Director 75

Art Director Editorial Creative Director Digital Marketing 75

Content Marketing Institute

APRIL 12, 2018

Find internal supporters to help promote the content. Recognize that paid content promotion pays off. Will, a senior creative manager at American Funds, part of Capital Group, knew in their business, “thought leadership is not just kind of nice, something extra. Find internal supporters to help promote this content.

Brand 111

Brand Content Editorial Team Editorial 111

Publishing Trends

NOVEMBER 6, 2023

PEOPLE At Penguin Random House , Roseanne Serra , VP and director of art and design and Paul Buckley , senior VP and executive creative designer have left Penguin Publishing Group. At Sourcebooks , Jenne Abramowitz has joined as editorial director for Jabberwocky , Young Readers , and Fire Children’s Imprint. At William B.

Art Director 81

Art Director Editorial Agency Publisher 81

Neil Patel

JUNE 22, 2021

By trying new things and not being afraid to get creative with content, I’ve narrowed my list down to 30 content marketing tactics that’ll skyrocket your search traffic. Native ads can still offer value as something more than just a promotional piece. Create an Editorial Calendar. Build More Targeted Landing Pages.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Publishing Trends

DECEMBER 4, 2023

In Agency News… Rachel Mann , formerly literary agent at Jo Unwin Literary Agency has joined Creative Artists Agency’s book department as publishing agent. Donya Dickerson has joined Aevitas Creative Management as an agent. PROMOTIONS Beverly Hare has been promoted to manager of compliance and quality control at Simon & Schuster.

Art Director 83

Art Director Agency Publisher Publishing 83

ProBlogger

APRIL 8, 2014

Let’s review some of the most important clauses in the terms of the embed feature and we’ll do this by comparing this with another very popular image source (images under a Creative Commons license) for bloggers. ” Using the “Embedded Viewer” you consent to use the images for editorial purposes only.

Creativity 50

Creativity Blogger Editorial Content Creator 50

Neil Patel

MAY 27, 2021

There are two crucial factors you need to get right: The channel you advertise on and the creative you use. When it comes to ad creative, it’s all about standing out. Some people may be using these hashtags to search for information around the holiday itself and may be offended by overly promotional material.

Sales 125

Sales Social Media Editorial Ads 125

Content Marketing Institute

DECEMBER 28, 2017

Promote the difference that marketers make in the world. He encourages marketers to band together to convey the value of the profession: To compete for the new marketing talent, we need to promote the meaning of what we do, not the tactics of how we do it. Unfetter your thinking before you make editorial plans.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Content Marketing Institute

JANUARY 31, 2018

But, despite its strong growth, plethora of marketing benefits, and tremendous creative potential, marketers have been slow to incorporate this format into their content marketing mix: According to CMI’s 2018 Benchmarks, Budgets, and Trends research , only 17% of B2B and 13% of B2C brands leverage podcasts. JoePulizzi Click To Tweet.

Brand 111

Brand Storytelling Creativity Content Marketing 111