This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
Claude can generate various forms of text content, such as summaries, creative works, and code. Here are some of the things you can try with Claude: 1 Engage in natural conversation Claude is capable of understanding natural language prompts and dialoguing with people. Speed Claude is highly efficient.
We’ve seen firsthand how the right approach to content can lead to higher engagement, more shares, and increased visibility. Knowing how to write an article that ranks well means understanding the importance of content length. In most cases, long-formcontent outperforms short-formcontent in organic search results.
In what ways can you make your content search engine friendly while avoiding a stilted or unnatural-sounding conversation? In this guide, however, we will look at the strategies of optimizing between keywords and creativity when writing SEO copy. What Is SEO Copywriting?
SEO Render Insight Tool Best for visualizing client-side rendering issues Animations and interactive elements on your website help engage your audience. Because many of these features rely on client-side rendering, where content is generated on the user’s device rather than the server. Have existing content that isn’t performing well?
You received decent engagement, but you quickly noticed a problem. Some viewers love to sit and consume two hours of content at once. Others want minute-long highlight clips, and simply aren’t interested in long-formcontent. Teams with demanding content calendars should take a look at this tool.
Image from: WG Content Recent content marketing data illustrates a growing demand for professional writing expertise in various forms of business content. Moreover, long-formcontent typically between 1,500 and 2,500 words consistently ranks higher on Google than shorter pieces.
The answer has typically been super-long captions, stories, or creative posts that make up a series. Still, Instagram was never really the place for long-formcontent. Fast forward ten years and Instagram is finally getting into the long-formcontent game. What Are Instagram Guides?
For example, I wrote an in-depth review of using Teachable , a course platform for creatives. They want to know about products, apps, or tools and take the time to invest in the content or engage in free trials. Because SaaS content writing is long-form, it’s also high-paying.
Whether it’s nailing that creative project or arguing a case with precision, getting your brief right can set the stage for success. This piece is designed to walk you through the nuts and bolts of crafting effective briefs — be they creative or formal. Table Of Contents: What is a Project Brief?
Whether you're repurposing old content, sharing clips from live streams, promoting exclusive content, or hopping on the latest trend, Shorts provide a versatile medium to engage viewers and potentially go viral. Relatability & authenticity : Viewers tend to engage more with genuine and relatable content.
Content Writing Content is writing that delivers value in the form of relevant information about a company’s offerings and industry. The purpose of content can be to educate, entertain, or invite conversation with the reader. With content, the intent is to engage the reader and attract leads from search engines.
See, it’s hard coming up with new content consistently, but I’m a bit of a purist when it comes to what I share on social media and how I share it. We’ve even covered this before while addressing how the Buffer Content team uses AI in our creative process.
Whether through emails, blogs, social media, or advertising, marketers are constantly trying to engage their target audience. AI Offers A Way To Scale Great Content In their quest for efficiency and innovation in their content creation, marketers have emerged as early adopters of generative AI.
Let’s talk AI copywriting tools: Forget ol’ Clippy from Microsoft (hey-o, 90s kids)—it’s feeling a little Jetsons up in here because artificial intelligence (AI) has finally made its way to our desks as creative small business owners. You May Be Interested In: How to Pay Yourself as a Creative Entrepreneur (or Writer).
Copywriting is a powerful tool that businesses use to engage, educate, and ultimately convert leads – but not all writing styles and techniques have equal B2B power. In this article, we dive deep into B2B copywriting, sharing tips and tricks that will help you engage your audience and turn them into customers. What Is B2B Copywriting?
Posted by GeorgeRoot As digital PRs we can often get stuck with our "campaign goggles" on, especially in the ideation and production stage of a creative campaign. What is creative diversification? You’ll need to put these feelings aside to engage with as many potential angles as possible from the start.
To use LinkedIn to your advantage, regularly posting relevant content will help you stay top of mind as a leader or expert in your field. Read on for everything you need to know to write professional , engaging LinkedIn posts. 1 Know your audience Tailor your content to resonate with your professional network.
These days, audiences seek more than static content passively consumed on the screen. They want a range of consumables, from captivating infographics to snackable videos and engaginglong-formcontent like podcasts and pillar blog posts. But beware of oversaturation when planning your content strategy.
Learn how to uncover some of its most useful insights in CMI’s e-book How to Apply Analytics Data to Make Better Content Marketing Decisions. Naturally, you want to resurface content still at the peak of its engagement potential since people tend to share the more recent pieces they discover. Check your search traffic.
Simply put, it’s the use of artificial intelligence to generate high-quality written content. With AI copywriting tools, you can create engaging blog posts , compelling ad copy , and catchy social media content , often with more efficiency than a human copywriter might deliver.
Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration. Write an outline While you might be able to wing it with a blog post, long-formcontent like white papers require more planning. Break up big blocks of text with other visual elements.
Can you suggest edits to make it more persuasive and engaging?” Begin with something like, “You are a tech-savvy copywriter crafting engaging web content about cybersecurity.” Creative and Innovative Prompts to Unleash Your Inner Genius Whew! You can ask ChatGPT to suggest edits to your text. ” 10.
To stay ahead, you not only need to be creative, strategic, analytical, and a good communicator, but you also need to be able to craft an effective AI prompt. But with generative AI, in particular, marketers say they have experienced increased productivity, more effective communication, and even enhanced creativity.
Claude can generate various forms of text content such as summaries, creative works, and code. All generative AI tools must be fine-tuned to minimize harm with their responses and not engage with people who want to use them for malicious purposes. Claude AI is an artificial intelligence chatbot.
For example: in the B2B SaaS industry, needs long-formcontent, and has solid asynchronous communication policies. Some communities I’d recommend for freelance writers: Creative Freelancers Unite. Choose what you value and look for it in your high-paying clients. Narrow it down to a sentence. Freelance Writer’s Den.
No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Creating the Content of Your Audience’s Dreams. Click To Tweet.
Some advantages include: SEO expertise : AI tools can generate keyword-rich content, but human optimizers with SEO knowledge ensure that articles are optimized for search engines without sacrificing readability. By combining the two, AIO agencies can deliver engaging and informative pieces that resonate with audiences.
A product content strategist is someone who works with companies to create a content strategy for a product. They develop effective ways to shape the customer experience of a product through storytelling and engaging copywriting. In the course of their job, the product content strategist must: Research customer needs.
Develop a Content Calendar 5. Inbound content marketing is a form of digital marketing that focuses on creating and distributing content to attract, engage, and convert potential customers. Better engagement with prospects. To put it simply, inbound content marketing is a type of inbound marketing.
Meanwhile, tools like Content at Scale are ace at serving your long-formcontent needs. By the end of this post, you’ll have complete knowledge of these AI content tools and how they can come to your aid in ways you never imagined. ChatGPT excels at short content and displays some creativity.
It’s excellent for drafting initial content, brainstorming ideas, or tackling writer’s block, but the human touch is vital to polish the text, making it engaging and authentic. It’s here to aid, not replace, human creativity. It can churn out content 24/7, ready to work whenever you need it. can do it all.
That means creating great cornerstone content – content that’s so rich you can repurpose it and use it to engage customers throughout your sales funnel and to encourage a variety of actions. White papers are among the best types of cornerstone content. This also helps us with user/reader engagement. Credibility.
But a slow website will also impact the way your website visitors engage with your pages. Look at how abandonment rates increase for websites with long page loading times: When your website operates slowly, visitors become frustrated and often abandon your site for another option. Turn a Standard Post Into a Long-Form post.
You don’t want your audience to feel like your content is repetitive across all channels, so you’ll need to get creative with your remixes and make sure you’re continuing to deliver value, regardless of the medium. Here’s how to repurpose content in a way that feels fresh and engaging. The best part?
Content repurposing is the art of creatively recycling your existing content into different formats or for various platforms. It’s taking a single piece of content like a blog post and transforming it from one static asset into many others, like an infographic, podcast, video, or social media post. Craft concise messages.
True Content Writing Skills A skilled content writer crafts engaging articles that keep readers hooked from start to finish. By combining human creativity with AI’s power, you can achieve exceptional results in content creation. Why are written tests more effective than interviews?
Imagine crafting a bio that’s a magnet for followers, an intro so compelling it transforms casual scrollers into a highly engaged audience. So, are you ready to infuse your online persona with creativity and charisma? The Art of Engagement Encouraging engagement via your Twitter bio is about sparking curiosity and interaction.
Successful content strategies are also typically not based on one content type. It’s recommended to leverage various formats and platforms to engage your audience at every stage of the buyer’s journey. It gives you a better idea of your content’s effectiveness. Experimentation is a great idea here.
Master the Art of Subheads According to research on how people engage with web content, nearly 80% of users scan a new page before reading it. Focus on Long-Form, Comprehensive Content When writing blog posts , it’s generally best to produce compelling, long-formcontent.
Specifically, we’ll show you how Content at Scale and other AI technologies can help streamline your production workflow so you can get more done with less effort. Additionally, we’ll discuss other key strategies for saving time, like repurposing existing content for maximum reach and impact – all without sacrificing creativity or quality.
Creatively revamping existing content. It’s been argued that long-formcontent (pieces between 1,000–7,500 words) is coming back as a response to the ultra-short, “snackable” snippets of information. Craft Pillar Content that Answers Audience Questions. Breaking down a complicated process.
It’s a crafted blend of creativity, psychology, and market savvy that’s designed to catch your attention, engage your interest, and guide you towards a specific outcome. It engages readers on an emotional level, appealing to their desires, needs, and aspirations. Discover your next great read today.”
Why It’s a Good Idea To Hire a SaaS Content Marketing Agency Content marketing is not only a way to attract ad-weary audiences; it’s also the best method for sustaining the interest and engagement of leads that you’re moving through the customer acquisition funnel. You can even hire their digital analytics as a lone service.
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content