Remove Creativity Remove Engagement Remove Social Media
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6 Psychological Techniques to Help You Write Great Social Media Hooks

Buffer

The secret to engaging social media posts has been in front of you this whole time.  Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say.

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What is a Content Author?

Agency Content Writer

A content author, also called a content writer , plays a crucial role in modern media by crafting meaningful, engaging, and purposeful text for various platforms. Whether blogs, articles, or social media content, their work informs, educates, and entertains audiences. What exactly is the role of a content author?

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The Power of Storytelling: 5 Types of Stories to Market Your Business

Enchanting Marketing

Henneke’s class on Stories in Miniature was just the creative boost that I needed. I’m feeling much more creative and can spot the dull areas. I pause and think about how I can add mini stories to keep readers engaged. So, share your stories on your website, in your newsletter, and on social media.

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Why It’s Important to Focus on Creative Content Marketing

Contently

Creativity. How can we get creative with content marketing? There’s round-the-clock pressure to create new content—whether the goal of that content is to recruit for an event on social media or promote a new product on the blog. With more creativity in marketing assets. How do you make that happen?

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Content Gamification Turns Marketing Into a Playground for Engagement

Contently

It’s surprisingly useful for hooking audiences and boosting long-term engagement. Gamified content infuses your marketing with game-like elements to make it more interactive. , but it adds features like challenges, rewards, and leaderboards that encourage active participation and ongoing engagement. What is content gamification?

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Avoid a Creative Slump By Writing and Publishing in a Different Medium

Jane Friedman

Writing for different media engages our imaginations in profoundly important ways. This really isnt a radical idea in the current media environment: the idea of what counts as reading has evolved dramatically over the past 20 years, first with the rise of audiobooks and then with the ubiquity of podcasts and social media.

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If You Don’t Define and Present Yourself Online, Others Will Do It for You

Jane Friedman

In social media groups and forums, many of us writers talk about the trifecta of building a website, maintaining our online identity, and navigating the shifting sands of social media platforms. More and more professional relationships were being forged via video apps and social media. Flash forward to 2024.

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