Grammarly

OCTOBER 30, 2024

AI tools, like Grammarly, are helping enterprises optimize every stage of the content marketing process, from brainstorming ideas that will resonate with audiences to refining content for various audiences and channels, resulting in improved creativity, efficiency, and measurable results.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Jane Friedman

MARCH 25, 2025

Todays post is by David Griffin Brown and Michelle Barker , co-authors of Story Skeleton: The Classics and Immersion and Emotion: The Two Pillars of Storytelling. Its because novels that hit these plot points immerse and engage readers by creating emotional resonance.

Prose 140

Prose Architecture Storytelling Engagement 140

Backlinko

JANUARY 6, 2025

Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Storytelling is how you earn it. And Jake attributes much of their success to creative content. But brand storytelling isn’t just for founder-led content. Stories stick.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Content Marketing Institute

OCTOBER 17, 2024

See (and hear) how six brands, recognized at the 2024 Content Marketing Awards and Cannes Lions, captivate audiences with their creative storytelling. They offer inspiring lessons on crafting engaging, impactful content.

Storytelling 130

Storytelling Creativity Engagement Content Marketing 130

Buffer

SEPTEMBER 30, 2024

The secret to engaging social media posts has been in front of you this whole time.  As a copywriter, crafting engaging hooks is part of my job, but I don’t just save them for client work. And today, I want to share my framework for writing social media hooks that can increase engagement regardless of your account size.

Social Media 117

Social Media Media Writing Storytelling 117

Credible Content

JUNE 10, 2023

How to use the elements of storytelling in content writing. The main elements of storytelling are: Plot: Sequence of events driving the story forward. Why use storytelling in content writing? Why use storytelling in content writing? Read: What is storytelling in content writing?

Storytelling 130

Storytelling Writing Content Entertainment 130

Content Marketing Institute

JUNE 1, 2018

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. Great storytellers know who they want to enchant. But that’s OK.

Storytelling 112

Storytelling Collaboration Education Entertainment 112

Grammarly

NOVEMBER 15, 2023

You’ve encountered creative nonfiction countless times—in conversation, on social media, and on the written page, but could you define or explain it if asked? Grammarly helps you communicate confidently Write with Grammarly What is creative nonfiction? An effective creative nonfiction story both informs and entertains its readers.

Creativity 124

Creativity Food Prose Storytelling 124

Freelance Magic

DECEMBER 1, 2024

You get to work from anywhere, set your own schedule, and earn money doing something creative. Let’s break it down so you can take that first step toward a freelance writing career with more freedom, creativity, and potential than you ever thought possible. It’s a career that thrives on variety and creativity. A lot of people.

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Freelance Writer Portfolio Projects 130

Nick Ursborne

JANUARY 15, 2024

She wants to employ both AI and EI to optimize her creative output. Step 4: Personalization and Storytelling Emma uses her EI to weave a relatable story into the ad copy. This storytelling approach adds a human element that AI alone couldn’t have created, making the campaign more engaging and relatable.

Ads 219

Ads Ad Copy Storytelling Copywriter 219

ContentWriters

NOVEMBER 21, 2024

Recent data shows high production values aren’t critical to keeping viewers engaged. From understanding industry standard formats to mastering the art of persuasive storytelling, we’ll cover what you need to know. Writing marketing scripts requires a delicate balance of strategy, creativity, and technical know-how.

Script 105

Script Writing Marketing Persuasion 105

Content Marketing Institute

OCTOBER 2, 2018

DarrenSanch #storytelling Click To Tweet. But they’re missing the point, which is: There is a richness to this type of visual storytelling that transcends cultures and time and can really get that call to action that you’re looking for.”. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers. storytelling Click To Tweet.

Storytelling 111

Storytelling Pharmaceutical Brand Prose 111

Neil Patel

JUNE 1, 2021

What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience. In an environment full of opportunities for businesses, the entrepreneurs who take the lead are those who know how to use the online medium to make creative and appealing content. Storytelling Videos.

Creativity 141

Creativity Storytelling Concept Audience 141

Content Marketing Institute

JANUARY 9, 2018

Visa corporate communications brought the findings to its agency, Click2View, and the parties immediately got to work figuring out how to relay the story of solo women travelers in an engaging way. Now, Simon delves deeper into how you can translate what Visa and Click2View learned about video into your own visual storytelling.

Storytelling 111

Storytelling Script Food Agency 111

Freelance Union

MAY 17, 2024

This article is sponsored by Creative Expressions. Grants for creatives can spark both feelings of excitement and confusion. The key to demystifying this process is in the essence of creatives aligning with their purpose and skillset. Click Here to sign up for their free grant writing webinar at the Freelancers Hub on June 4th.

Creativity 105

Creativity Architecture Government Storytelling 105

Article Writing

NOVEMBER 7, 2022

There are several ways to combat this, with one of the best of them being social media storytelling. Social media storytelling is an art that is difficult to master. However, with the help of a few simple tips, you will be able to improve your social media storytelling skills. But how do you effectively tell a story online?

Storytelling 97

Storytelling Social Media Copywriter Copywriting 97

Backlinko

OCTOBER 21, 2024

It runs a test to see how users engage with this new information. Nisha applies information gain through: Extensive research Rigorous testing Visual storytelling Time investment Let’s review her approach. Visual Storytelling Nisha’s visual content is a feast for the eyes. What does Google do? And DELICIOUS.

SEO 101

SEO Content Finance Concept 101

Contently

FEBRUARY 7, 2023

Creativity. How Can We Get Creative with Content Marketing? With more creativity. 3 Ways to Increase Creativity in Your Content Marketing For now, let’s forget about SEO, analytics, company goals, and deadlines. You can’t produce creative content without one key ingredient: Consistency.

Creativity 135

Creativity Content Marketing Marketing Content 135

Content Marketing Institute

APRIL 13, 2018

One of the best ways to achieve maximum reach and engagement is creating content that encourages your viewers to create their user-generated posts featuring your product or message. It hired a team of influencers with highly engaged audiences to showcase the product in creative ways. Leverage user-generated content.

Engagement 112

Engagement Content Retail Food 112

Content Marketing Institute

APRIL 19, 2018

Well, instead of watching a mocking cursor, take a tip (or 27) from your fellow marketers on how they get out of a creative content marketing slump. The Rare White Squirrel Who Eats Pumpkins (and Other Stories of Creativity). When you’re consistently trying to use your creative brain power, it’s easy to hit a snag and become exhausted.

Creativity 112

Creativity Healthcare Digital Marketing Projects 112

Smart Blogger

MAY 27, 2024

Love it or hate it, AI’s role in storytelling has grown exponentially — with no end in sight. In this densely packed post, we’re going to explore the secrets of AI storytelling and see how it’s reshaping the narratives we thought we knew. From generative AI to tools of the trade to ethical implications, we’ll touch it all.

Storytelling 77

Storytelling Script Collaboration Creativity 77

Income Diary

OCTOBER 30, 2024

Launched to compete with platforms like TikTok, these concise videos can be a fantastic way to capture attention and drive engagement. As viewers tend to have shorter attention spans, delivering messages quickly and effectively can keep them engaged. This flexibility can lead to a more dynamic storytelling experience.

Storytelling 52

Storytelling Script Social Media Entertainment 52

Backlinko

NOVEMBER 29, 2024

We’ve seen firsthand how the right approach to content can lead to higher engagement, more shares, and increased visibility. The following writing tips will help you keep readers engaged from start to finish. But remember—it’s a tool to support your writing, not replace your creativity. It has since received 27,193 pageviews.

Writing 103

Writing Keywords Script SEO 103

Contently

SEPTEMBER 5, 2024

It’s more than a marketing asset—it’s a storytelling tool that can make a major impact on potential investors, customers, and your bottom line. To resonate with your audience, your content needs to blend storytelling with solid data , making your success stories both engaging and credible.

Storytelling 52

Storytelling Search Engine Optimization Finance Content Creation 52

Content Marketing Institute

JUNE 5, 2018

For many years, I worked alongside a talented content marketer who often insisted she just wasn’t “a creative person.” To do this, I gathered compelling evidence, perspectives, and advice from some of the most imaginative, inspirational, and downright impressive minds in the world of creative content pursuits. Creativity in context.

Creativity 111

Creativity Marketing Content Creator Construction 111

Nick Ursborne

NOVEMBER 14, 2023

Creative fulfilment The formulaic approach isn’t creative. One way or another, I’ll be creating something new, a new way to engage with my audience more deeply. Ask any kid with paper and a box of crayons… being creative is fun! It made me want to engage with my readers at a deeper, more meaningful level.

Copywriter 237

Copywriter Copywriting Writing Landing Page 237

Copywriter Collective

OCTOBER 4, 2024

In this guide, however, we will look at the strategies of optimizing between keywords and creativity when writing SEO copy. In contrast, if you just use the creativity approach, your content may not even rank, which means losing traffic. Storytelling in SEO Copywriting The use of content storytelling provides emotions to your content.

Copywriter 76

Copywriter Copywriting Keywords Creativity 76

Jane Friedman

SEPTEMBER 4, 2024

Specifically, what is creative intuition for writers? Instead it was the thing that got me in trouble, even with my creative writing. I think that is a good start for a definition of creative intuition, and I highly recommend that book for all writers, but I knew there was more to it. Today’s post is by author KimBoo York.

Writer 136

Writer Creativity Storytelling Concept 136

Neil Patel

OCTOBER 5, 2021

That content serves the purpose of: attracting leads driving brand awareness keeping readers engaged converting leads into customers turning customers into repeat buyers and brand ambassadors. It may receive a lot of views and engagement, but if it does not convert, it’s a waste of time and resources. It doesn’t.

Content Marketing 129

Content Marketing Marketing Storytelling Content 129

Credible Content

MAY 30, 2023

Creativity: Having the ability to think outside the box, generate fresh ideas, and bring originality to the content. Storytelling: Crafting compelling narratives and using storytelling techniques to engage readers and create an emotional connection. Edit your content meticulously to ensure precision in your expression.

Content Writer 130

Content Writer Writer Writing Proofreader 130

Credible Content

MAY 25, 2023

You are compelled to buy the product, visit the website, or engage with the brand, depending on the CTA. With your writing skills, you can transform ordinary words into persuasive, engaging, and memorable messages. They are the keys that unlock the door to engage a, persuasive, and memorable brand messaging.

Copywriter 130

Copywriter Copywriting Persuasion Writing 130

Grammarly

APRIL 10, 2024

Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly What is brand storytelling with AI? What is brand storytelling?

Brand 105

Brand Storytelling Creativity Text 105

Contently

SEPTEMBER 13, 2024

Brands can ensure authenticity by conducting thorough research on the cultures, communities, and identities they want to represent, involving individuals from those backgrounds in the creative process to source inclusive images. Brands should also prioritize storytelling and contextual relevance to avoid superficial depictions.

Manufacturing 52

Manufacturing Storytelling Content Creator Concept 52

Words Matter by Wix

NOVEMBER 19, 2020

The books listed below cover different aspects of writing, from creativity and inspiration, to advice from the experts, to , grammar and style : Writing Down the Bones , by Natalie Goldberg. Steal Like an Artist: 10 Things Nobody Told You About Being Creative , by Austin Kleon. Creativity and inspiration. by June Casagrande.

Creativity 81

Creativity Writing Storytelling Writer 81

Express Writers

DECEMBER 24, 2024

Conversely, they blur the line between human creativity and machine-generated text. Its about meeting higher standards of originality and engagement to rank well in search results and appeal to your readers. Focus on storytelling and cultivating a genuine connection that will keep people returning. The takeaway?

Content 52

Content Storytelling Text Keywords 52

The Hoth

JANUARY 30, 2025

This meant link-builders had to get creative to keep backlinks rolling in, so they began using digital PR for building high-quality links. Technique #1: Use data-driven storytelling to attract backlinks Journalists, bloggers, and online columnists are always hungry for new studies, statistics, and figures to share with their audiences.

Storytelling 59

Storytelling Search Engine Optimization Social Media SEO 59

Enchanting Marketing

SEPTEMBER 24, 2024

And our creative struggles are part of being human. I never saw myself as a storyteller I thought storytelling was for real writers. For the creative folks, who keep diaries, write travelogues and have the ambition to become the next Hemingway, Toni Morrison, or Amy Tan. Human content wins. That’s not me.

Storytelling 130

Storytelling Projects Construction Creativity 130