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How to Start Your Career as a Freelance Copywriter

Express Writers

If you enjoy writing of any type, a career as a freelance copywriter could be a good choice for you. When done right, a career as a copywriter can be satisfying and lucrative. If you have ever wondered how to get started as a freelance copywriter, this guide is for you. What Is a Freelance Copywriter?

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What Does Creativity Mean To You: The IPA Director

Caroline Gibson

CG: IPA stands for Institute of Practitioners in Advertising … in other words, the creative industry. How do you think the meaning and value of creativity has changed over the years? Media opportunities have multiplied at the rate of knots, bringing the need for different creative skills to communicate with people effectively.

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What Does Creativity Mean To You: The Group CEO Of An Unusually Shaped Communications Group

Caroline Gibson

Russ Lidstone is Group CEO of The Creative Engagement Group ( TCEG ) and was recently hailed as Creative Leader of the Year in the Creativepool Annual Awards 2021. He is also Chair of Trustees for Creative Mentor Network and Chair of the advisory board for isla. That’s exciting for the business I’m in.

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Q. Why Is Creative Tone Of Voice Important Across All Touchpoints? A. Because Little Things Matter.

Caroline Gibson

Pop-ups, cookie notices, 404 pages … little teeny things really, and yet a massive opportunity to demonstrate a creative tone of voice for your brand and show just how wonderful and unique it is while also demonstrating brand consistency and attention to detail. Like these … Creative tone of voice: cookie notices.

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Creativity and Tech Overload as a Freelance Copywriter

Copywriter Collective

We now live in a digital-first world and with that freelance copywriters have access to a wealth of technology that is designed to make copywriting a lot easier. Copywriting couldn’t be more accessible. The Downside of Technology Distractions – A freelance copywriter’s kryptonite. Do not Disturb.

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15 Top Tips On How To Create A Good Radio Ad

Caroline Gibson

Do check out my recent interview with Pam Myers for other helpful insights and advice on how to create a good radio at What Does Creativity Mean To You: The Audio Producer. Written by Caroline Gibson, freelance copywriter (and hugely proud owner of several radio ad awards, including D&AD). P.S. Follow on Twitter.

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What is Freelance Copywriting? & How to Get Started in 2023

Smart Blogger

Intrigued by freelance copywriting? If so, freelance copywriting is certainly one way to achieve your dreams. In this guide, we’ll unravel the mysteries of freelance copywriting and share specific, actionable strategies that’ll help you kickstart your copywriting journey.