Contently

SEPTEMBER 18, 2024

Creativity. How can we get creative with content marketing? With more creativity in marketing assets. 3 ways to embrace creative content marketing For now, let’s forget about SEO, analytics, company goals, and deadlines. You can’t produce creative content without one key ingredient: Consistency.

Creativity 101

Creativity Content Marketing Marketing Content 101

Ann Handley

AUGUST 29, 2024

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. Pearl is 8 years old but seems much more mature. Maybe because she’s so quiet. At first, I don’t even notice her there, sitting still and silent.

Storytelling 77

Storytelling Creativity Writer Writing 77

Grammarly

MARCH 26, 2025

In this guide, youll discover 17 brainstorming techniques designed to help you generate, organize, and refine your ideas: Classic techniques like freewriting and mind mapping to get your creativity flowing. They help you tap into creativity, overcome writers block, and generate ideas freelywithout worrying about perfection.

Creativity 80

Creativity Persuasion Collaboration Storytelling 80

Grammarly

OCTOBER 30, 2024

AI tools, like Grammarly, are helping enterprises optimize every stage of the content marketing process, from brainstorming ideas that will resonate with audiences to refining content for various audiences and channels, resulting in improved creativity, efficiency, and measurable results.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Enchanting Marketing

MARCH 11, 2025

Updating and repurposing requires a different creative mindset from creating something new. Otherwise, the type of content that works well is similar to a blog: A mix of storytelling and valuable tips. Do you ever get close to content burnout? A year ago, I became active on LinkedIn. It feels relentless, eh? What worked?

Post 130

Post Content Creation Storytelling Creativity 130

Backlinko

JANUARY 6, 2025

Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Storytelling is how you earn it. And Jake attributes much of their success to creative content. But brand storytelling isn’t just for founder-led content. Stories stick.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Credible Content

JUNE 10, 2023

How to use the elements of storytelling in content writing. The main elements of storytelling are: Plot: Sequence of events driving the story forward. Why use storytelling in content writing? Why use storytelling in content writing? Read: What is storytelling in content writing?

Storytelling 130

Storytelling Writing Content Entertainment 130

Jane Friedman

MARCH 25, 2025

Todays post is by David Griffin Brown and Michelle Barker , co-authors of Story Skeleton: The Classics and Immersion and Emotion: The Two Pillars of Storytelling. Weve come across many authors who believe that plot points amount to paint-by-numbers storytellingor that only genre writers need to worry about structure.

Prose 140

Prose Architecture Storytelling Engagement 140

Grammarly

FEBRUARY 1, 2024

How does storytelling technology work? Is creative writing with AI really creative writing? AI story writing is any involvement or use of generative AI like ChatGPT or Grammarly in the creative writing process for fiction and nonfiction. That said, AI is still a great aid in storytelling.

Storytelling 116

Storytelling Proofreader Text Creativity 116

Grammarly

NOVEMBER 15, 2023

You’ve encountered creative nonfiction countless times—in conversation, on social media, and on the written page, but could you define or explain it if asked? Grammarly helps you communicate confidently Write with Grammarly What is creative nonfiction? An effective creative nonfiction story both informs and entertains its readers.

Creativity 124

Creativity Food Prose Storytelling 124

Jane Friedman

JULY 18, 2024

It’s the old right next to the new again—both wonderfully creative in their own right. These are signs of a city that doesn’t just honor the creators of its past; it also celebrates and encourages the creativity of the people there now. I go back to the childlike questioning that’s perfect for storytelling: What if?

Creativity 133

Creativity Transportation Construction Storytelling 133

Buffer

SEPTEMBER 30, 2024

The secret to engaging social media posts has been in front of you this whole time.    And it's not about having a ton of followers or decoding a complex algorithm. Instead, it all boils down to your opening words. If you’re anything like me and need to know the trend, it’s silk scarfs paired with baseball caps.

Social Media 117

Social Media Media Writing Storytelling 117

Neil Patel

JUNE 1, 2021

What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience. In an environment full of opportunities for businesses, the entrepreneurs who take the lead are those who know how to use the online medium to make creative and appealing content. Storytelling Videos.

Creativity 141

Creativity Storytelling Concept Audience 141

Caroline Gibson

NOVEMBER 7, 2022

PM: I started as a creative secretary at Saatchi’s and saw an ad in Campaign one day for The Radio Operators, so wrote a letter in the form of a radio script to Tony Hertz there. PM: Yes, it used to be seen as a dying medium; creatives just wanted to make TV. CG: How did your career start? Is that still the case?

Creativity 130

Creativity Freelance Copywriting Script Copywriter 130

Freelance Magic

DECEMBER 1, 2024

You get to work from anywhere, set your own schedule, and earn money doing something creative. Let’s break it down so you can take that first step toward a freelance writing career with more freedom, creativity, and potential than you ever thought possible. It’s a career that thrives on variety and creativity. The good news?

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Freelance Writer Portfolio Projects 130

Freelance Union

MAY 17, 2024

This article is sponsored by Creative Expressions. Grants for creatives can spark both feelings of excitement and confusion. The key to demystifying this process is in the essence of creatives aligning with their purpose and skillset. Click Here to sign up for their free grant writing webinar at the Freelancers Hub on June 4th.

Creativity 105

Creativity Architecture Government Storytelling 105

Nick Ursborne

JANUARY 15, 2024

She wants to employ both AI and EI to optimize her creative output. Step 4: Personalization and Storytelling Emma uses her EI to weave a relatable story into the ad copy. This storytelling approach adds a human element that AI alone couldn’t have created, making the campaign more engaging and relatable. It was created by GPT-4.

Ads 219

Ads Ad Copy Storytelling Copywriter 219

Article Writing

NOVEMBER 7, 2022

There are several ways to combat this, with one of the best of them being social media storytelling. Social media storytelling is an art that is difficult to master. Social media storytelling is an art that is difficult to master. Storytelling is one of the most powerful tools in a writer’s toolbox. Use Visuals.

Storytelling 97

Storytelling Social Media Copywriter Copywriting 97

Nick Ursborne

FEBRUARY 19, 2024

No language model will be able to replace the power of storytelling, personal experiences, and writing that stirs our hearts and minds. High Level Creativity: AI tools can be creative at a low level. But I don’t think they can make huge creative leaps, and don’t think they ever will be. But we can.

Writing 229

Writing Copywriter Copywriting Storytelling 229

ContentWriters

NOVEMBER 21, 2024

From understanding industry standard formats to mastering the art of persuasive storytelling, we’ll cover what you need to know. This blog outlines how to write a marketing script that captures attention and delivers results, regardless of your platform or budget. It’s easier to write when you have a specific person in mind.

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Script Writing Marketing Persuasion 105

The Hoth

JANUARY 7, 2025

Thats why they use creative tactics like distributing press releases to generate buzz amongst online journalists. Prior to the internet, traditional PR involved reaching out to the press via print media like magazines and newspapers. What is Digital PR? The only thing that differs is the marketing channels that you use. Content creation.

SEO 59

SEO IT Social Media Brand Awareness 59

Enchanting Marketing

MAY 20, 2024

So, what if you could write sales copy like a storyteller? But the story is really about handing you the creative power to transform yourself into a Hollywood director. If you want creative control, you can always hop in the director’s chair and rack focus manually, either when you shoot or in the edit. Best-in-class.

Sales Copy 182

Sales Copy Storytelling Copywriter Copywriting 182

Contently

FEBRUARY 7, 2023

Creativity. How Can We Get Creative with Content Marketing? With more creativity. 3 Ways to Increase Creativity in Your Content Marketing For now, let’s forget about SEO, analytics, company goals, and deadlines. You can’t produce creative content without one key ingredient: Consistency.

Creativity 135

Creativity Content Marketing Marketing Content 135

Smart Blogger

MAY 27, 2024

Love it or hate it, AI’s role in storytelling has grown exponentially — with no end in sight. In this densely packed post, we’re going to explore the secrets of AI storytelling and see how it’s reshaping the narratives we thought we knew. From generative AI to tools of the trade to ethical implications, we’ll touch it all.

Storytelling 77

Storytelling Script Collaboration Creativity 77

Elna Cain

OCTOBER 13, 2022

When it comes to being a freelance writer, you’ve probably come across many freelance writing terms being thrown around to describe different aspects of the job. One common term that you should definitely know about is a byline. But what is a byline? And it can also be used to incentivize readers and clients to check out your site.

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Portfolio IT Freelance Storytelling 155

Backlinko

OCTOBER 21, 2024

That feeling of envy mixed with respect? It usually means you learned something new. This concept is known as “information gain” in SEO. Information gain measures how unique and valuable your content is compared to existing content. It’s what makes your content fresh—often leading to better rankings. The punchline?

SEO 101

SEO Content Finance Concept 101

Ashleyn Writes

AUGUST 12, 2022

How to write on-brand microcopy I believe in the power of copywriting because it has a knack for storytelling and relating to your audience. Microcopy is the tiny snippets of words that punch way over their weight class when it comes to your brand’s overall messaging. And I guarantee you’ve used it before. Clarify that all.

Brand 130

Brand IT Copywriter Copywriting 130

Jane Friedman

JUNE 5, 2024

And as a book coach, part of my job is helping people get through these rough spots in their creative work. In fact, these are usually points where the wise storyteller inside us is trying to tell us something. Because your wise inner storyteller is trying to tell you that you don’t know enough about your story to write it.

Storytelling 141

Storytelling Writing Creativity Writer 141

Copywriter Collective

OCTOBER 4, 2024

In this guide, however, we will look at the strategies of optimizing between keywords and creativity when writing SEO copy. In contrast, if you just use the creativity approach, your content may not even rank, which means losing traffic. What Is SEO Copywriting? But why is this so important? Do they want to know this or that?

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Copywriter Copywriting Keywords Creativity 76

Income Diary

OCTOBER 30, 2024

These quick bursts of creativity can help creators showcase their personality and content style without the need for elaborate setups or lengthy editing processes. What Are the Benefits of Creating Three-Minute YouTube Shorts Three-minute shorts have become increasingly popular in the world of storytelling.

Storytelling 52

Storytelling Script Social Media Entertainment 52

Contently

SEPTEMBER 5, 2024

It’s more than a marketing asset—it’s a storytelling tool that can make a major impact on potential investors, customers, and your bottom line. To resonate with your audience, your content needs to blend storytelling with solid data , making your success stories both engaging and credible. Why bother with all the hassle?

Storytelling 52

Storytelling Search Engine Optimization Finance Content Creation 52

Backlinko

NOVEMBER 29, 2024

Every day, over 7.5 million blog posts get published. But how many of them actually get read? With the average attention span of adults hovering at just over 8 seconds, it’s no surprise that many people don’t make it to the end of an article. But when you write an article, you’re looking to accomplish more than just catching attention.

Writing 103

Writing Keywords Script SEO 103

Jane Friedman

SEPTEMBER 4, 2024

Specifically, what is creative intuition for writers? Instead it was the thing that got me in trouble, even with my creative writing. Instead it was the thing that got me in trouble, even with my creative writing. But that does not lend itself it trustworthiness. But then is that not just akin to justification?

Writer 136

Writer Creativity Storytelling Concept 136

Express Writers

DECEMBER 24, 2024

Conversely, they blur the line between human creativity and machine-generated text. This is where AI content detectors come into play. These tools help identify AI-written content so you can ensure originality in everything you publish. However, its important to note that these tools arent foolproof. Originality.ai is sure to be your friend.

Content 52

Content Storytelling Text Keywords 52

Contently

SEPTEMBER 13, 2024

Brands can ensure authenticity by conducting thorough research on the cultures, communities, and identities they want to represent, involving individuals from those backgrounds in the creative process to source inclusive images. Brands should also prioritize storytelling and contextual relevance to avoid superficial depictions.

Manufacturing 52

Manufacturing Storytelling Content Creator Concept 52

Ashleyn Writes

APRIL 13, 2023

Thanks to this new tech, creatives, and small business owners are able to churn out a lot of content. But what does that mean for creatives? And because this type of AI is really good for getting those creative juices flowing, this is one of my favorite ways to use it. But relying on a computer to come up with copy?

Copywriter 130

Copywriter Copywriting Storytelling Copy 130

Neil Patel

OCTOBER 5, 2021

Content marketing costs 62 percent less than outbound marketing. Despite that, it generates three times more leads. With people becoming numb to intrusive (outbound) marketing strategies, leveraging permissive marketing techniques like content marketing is becoming more critical. That’s why you need to invest in a great content marketer. It doesn’t.

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Content Marketing Marketing Storytelling Content 129