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What Is Generative AI and How Does It Work?

Backlinko

It also generates outlines and creative content. Hit Publish to proceed as is or Go to regenerate to start again. Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions. Then, select a language, creativity level, and tone of voice. How does ChatGPT work?

IT 113
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3 Bad Ideas for More Creative Writing

Jane Friedman

Creativity can feel a lot like those unreliable game cartridges. Every successful writer develops creative habits to help them get their version of Zelda back on the screen. Every successful writer develops creative habits to help them get their version of Zelda back on the screen. Sometimes it worked; sometimes it didn’t.

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6 Ways Manufacturing Marketers Can Improve Their Content Marketing [New Research]

Content Marketing Institute

With each passing year, there are more examples of manufacturers doing impressive things with content marketing. What can manufacturers in the young/first steps phase do to take their content marketing to the next level? 10% #manufacturing marketers in young/first steps have a documented #contentmarketing strategy.

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Blockbuster Blogs: How Breakthrough Ideas Are Born

Animalz

I’m pretty happy if people still talk about one of my articles a few weeks after I hit publish. Kevin Kelly, the legendary founder and editor of WIRED , realized the internet allowed creators* to establish direct relationships with their fans, instead of through intermediaries like publishers and record labels.

Concept 109
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Writing And Publishing A High Quality Photo Book With Jeremy Bassetti

The Creative Penn

How can you create a high-quality photo book and publish it on Kickstarter? But you're not on the travel podcast today, you're on the publishing podcast. One thing about taking photos, and especially publishing photos, is about photos of people. How do you market a beautiful, high-value book? So let's get into that.

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How Printing Innovations (and More) Created an Enduring Class Divide in Books

Jane Friedman

Today’s post is excerpted from The Untold Story of Books: A Writer’s History of Book Publishing by Michael Castleman. From the first copyrights to the present day, piracy has been a thread woven through the tapestry of publishing. In current parlance, they were self-published. Why pay to publish?

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Don’t Forget the Leadership in Thought Leadership

Content Marketing Institute

Partnering with a publisher or media agency to develop and distribute content can be effective, but a brand must earn a badge of authority in the subject matter before doing so. An example of doing this right is Microsoft and Gimlet Creative’s co-production of the “.future” Brands outsource thinking before establishing authority.