Contently

SEPTEMBER 18, 2024

Creativity. How can we get creative with content marketing? With more creativity in marketing assets. 3 ways to embrace creative content marketing For now, let’s forget about SEO, analytics, company goals, and deadlines. You can’t produce creative content without one key ingredient: Consistency.

Creativity 101

Creativity Content Marketing Marketing Content 101

Ann Handley

AUGUST 29, 2024

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Your blog post. Why didn’t this blog post writer choose a cold open here? meta) (LOL) It introduces a little friction into the creative process. Maybe because she’s so quiet.

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Storytelling Creativity Writer Writing 77

Jane Friedman

MARCH 18, 2025

Photo by Tima Miroshnichenko Todays post is by writer, coach, and brand strategist Michelle Tamara Cutler ( @mickytcutler ). As creative industries shift, we have to shift with them I was ready to embark upon the fifth iteration of my website. Her recommendations clashed with my creative instincts.

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Food IT Storytelling Social Media 133

Grammarly

OCTOBER 30, 2024

AI tools, like Grammarly, are helping enterprises optimize every stage of the content marketing process, from brainstorming ideas that will resonate with audiences to refining content for various audiences and channels, resulting in improved creativity, efficiency, and measurable results.

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Content Marketing Marketing Storytelling Content Creation 98

Grammarly

MARCH 26, 2025

In this guide, youll discover 17 brainstorming techniques designed to help you generate, organize, and refine your ideas: Classic techniques like freewriting and mind mapping to get your creativity flowing. They help you tap into creativity, overcome writers block, and generate ideas freelywithout worrying about perfection.

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Creativity Persuasion Collaboration Storytelling 60

Jane Friedman

MARCH 25, 2025

Todays post is by David Griffin Brown and Michelle Barker , co-authors of Story Skeleton: The Classics and Immersion and Emotion: The Two Pillars of Storytelling. Creativity in structure A significant part of a novels creativity lies in the manipulation of its structure, as we will see in the following examples.

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Prose Architecture Storytelling Engagement 140

Credible Content

JUNE 10, 2023

How to use the elements of storytelling in content writing. The main elements of storytelling are: Plot: Sequence of events driving the story forward. Why use storytelling in content writing? Why use storytelling in content writing? Read: What is storytelling in content writing?

Storytelling 130

Storytelling Writing Content Entertainment 130

Backlinko

JANUARY 6, 2025

Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Storytelling is how you earn it. And Jake attributes much of their success to creative content. But brand storytelling isn’t just for founder-led content. Stories stick.

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Storytelling Keywords Landing Page Sales 109

Grammarly

FEBRUARY 1, 2024

How does storytelling technology work? Is creative writing with AI really creative writing? AI story writing is any involvement or use of generative AI like ChatGPT or Grammarly in the creative writing process for fiction and nonfiction. That said, AI is still a great aid in storytelling.

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Storytelling Proofreader Text Creativity 116

Jane Friedman

JULY 18, 2024

It’s the old right next to the new again—both wonderfully creative in their own right. These are signs of a city that doesn’t just honor the creators of its past; it also celebrates and encourages the creativity of the people there now. I go back to the childlike questioning that’s perfect for storytelling: What if?

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Creativity Transportation Construction Storytelling 133

Grammarly

NOVEMBER 15, 2023

You’ve encountered creative nonfiction countless times—in conversation, on social media, and on the written page, but could you define or explain it if asked? Grammarly helps you communicate confidently Write with Grammarly What is creative nonfiction? An effective creative nonfiction story both informs and entertains its readers.

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Creativity Food Prose Storytelling 124

Buffer

SEPTEMBER 30, 2024

The secret to engaging social media posts has been in front of you this whole time.  Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say.

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Social Media Media Writing Storytelling 117

Neil Patel

JUNE 1, 2021

What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience. That’s what a post from the Think With Google platform , a source for market trend insights, shows. Storytelling Videos. Lists are another creative and informational YouTube video idea.

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Creativity Storytelling Concept Audience 141

Content Marketing Institute

OCTOBER 2, 2018

DarrenSanch #storytelling Click To Tweet. But they’re missing the point, which is: There is a richness to this type of visual storytelling that transcends cultures and time and can really get that call to action that you’re looking for.”. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers. storytelling Click To Tweet.

Storytelling 111

Storytelling Pharmaceutical Brand Prose 111

Caroline Gibson

NOVEMBER 7, 2022

PM: I started as a creative secretary at Saatchi’s and saw an ad in Campaign one day for The Radio Operators, so wrote a letter in the form of a radio script to Tony Hertz there. PM: Yes, it used to be seen as a dying medium; creatives just wanted to make TV. CG: Define what creativity means to you. Is that still the case?

Creativity 130

Creativity Freelance Copywriting Script Copywriter 130

Freelance Magic

DECEMBER 1, 2024

You get to work from anywhere, set your own schedule, and earn money doing something creative. I started out charging pennies for blog posts and working 14-hour days to make ends meet. There’s a huge demand for blog posts, newsletters, website copy, white papers—you name it. It’s a career that thrives on variety and creativity.

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Freelance Writer Portfolio Projects 130

Content Marketing Institute

NOVEMBER 20, 2018

Speaker, comic, and founder of Keeping It Human , Kathy responded to the question of how to create a culture that truly promotes creative ideas with answers that echoed the sentiments in the Apple ad. The best way to think about creativity is to ask: “How can we flip our customers’ expectations upside down to delight and surprise them?”

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Creativity Storytelling Content Food 111

Article Writing

NOVEMBER 7, 2022

There are several ways to combat this, with one of the best of them being social media storytelling. Social media storytelling is an art that is difficult to master. However, with the help of a few simple tips, you will be able to improve your social media storytelling skills. Know Your Audience. Use Visuals. Get Personal.

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Storytelling Social Media Copywriter Copywriting 97

Nick Ursborne

JANUARY 15, 2024

She wants to employ both AI and EI to optimize her creative output. Step 4: Personalization and Storytelling Emma uses her EI to weave a relatable story into the ad copy. This storytelling approach adds a human element that AI alone couldn’t have created, making the campaign more engaging and relatable.

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Ads Ad Copy Storytelling Copywriter 217

Nick Ursborne

FEBRUARY 19, 2024

No language model will be able to replace the power of storytelling, personal experiences, and writing that stirs our hearts and minds. High Level Creativity: AI tools can be creative at a low level. But I don’t think they can make huge creative leaps, and don’t think they ever will be. But we can.

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Writing Copywriter Copywriting Storytelling 227

ContentWriters

NOVEMBER 21, 2024

From understanding industry standard formats to mastering the art of persuasive storytelling, we’ll cover what you need to know. Writing marketing scripts requires a delicate balance of strategy, creativity, and technical know-how. An earlier version of this post was published in May, 2019 by Melanie G.

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Script Writing Marketing Persuasion 105

Contently

FEBRUARY 7, 2023

Creativity. How Can We Get Creative with Content Marketing? With more creativity. 3 Ways to Increase Creativity in Your Content Marketing For now, let’s forget about SEO, analytics, company goals, and deadlines. You can’t produce creative content without one key ingredient: Consistency.

Creativity 135

Creativity Content Marketing Marketing Content 135

Enchanting Marketing

MAY 20, 2024

So, what if you could write sales copy like a storyteller? But the story is really about handing you the creative power to transform yourself into a Hollywood director. If you want creative control, you can always hop in the director’s chair and rack focus manually, either when you shoot or in the edit. Marketer’s drivel.

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Sales Copy Storytelling Copywriter Copywriting 182

Smart Blogger

MAY 27, 2024

Love it or hate it, AI’s role in storytelling has grown exponentially — with no end in sight. In this densely packed post, we’re going to explore the secrets of AI storytelling and see how it’s reshaping the narratives we thought we knew. From generative AI to tools of the trade to ethical implications, we’ll touch it all.

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Storytelling Script Collaboration Creativity 77

Backlinko

OCTOBER 21, 2024

Ever stumbled upon a competing post and thought, “Damn, I wish I wrote that”? This post aims to complement them by providing practical, real-world applications of information gain. Google detects unique information on the post, and it may bump it to the top position in the SERP. They’ve nailed the theory.

SEO 101

SEO Content Finance Concept 101

Jane Friedman

JUNE 5, 2024

Today’s post is by regular contributor Susan DeFreitas ( @manzanitafire ), an award-winning author, editor, and book coach. And as a book coach, part of my job is helping people get through these rough spots in their creative work. In fact, these are usually points where the wise storyteller inside us is trying to tell us something.

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Storytelling Writing Creativity Writer 141

Copywriter Collective

OCTOBER 4, 2024

In this guide, however, we will look at the strategies of optimizing between keywords and creativity when writing SEO copy. In contrast, if you just use the creativity approach, your content may not even rank, which means losing traffic. Storytelling in SEO Copywriting The use of content storytelling provides emotions to your content.

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Copywriter Copywriting Keywords Creativity 76

Income Diary

OCTOBER 30, 2024

These quick bursts of creativity can help creators showcase their personality and content style without the need for elaborate setups or lengthy editing processes. What Are the Benefits of Creating Three-Minute YouTube Shorts Three-minute shorts have become increasingly popular in the world of storytelling.

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Storytelling Script Social Media Entertainment 52

Contently

SEPTEMBER 5, 2024

It’s more than a marketing asset—it’s a storytelling tool that can make a major impact on potential investors, customers, and your bottom line. To resonate with your audience, your content needs to blend storytelling with solid data , making your success stories both engaging and credible.

Storytelling 52

Storytelling Search Engine Optimization Finance Content Creation 52

Jane Friedman

SEPTEMBER 4, 2024

Today’s post is by author KimBoo York. Specifically, what is creative intuition for writers? Instead it was the thing that got me in trouble, even with my creative writing. I think that is a good start for a definition of creative intuition, and I highly recommend that book for all writers, but I knew there was more to it.

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Writer Creativity Storytelling Concept 136

Backlinko

NOVEMBER 29, 2024

million blog posts get published. We’ve also shared proven blog post templates we use to structure our articles. Weave storytelling: It helps illustrate your points and make your content more memorable Add bucket brigades: Keeps readers interested. But remember—it’s a tool to support your writing, not replace your creativity.

Writing 103

Writing Keywords Script SEO 103

Grammarly

APRIL 10, 2024

Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly What is brand storytelling with AI? What is brand storytelling?

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Brand Storytelling Creativity Text 105

Enchanting Marketing

SEPTEMBER 24, 2024

Plus, braiding works for personal essays , but for shorter social media posts, too. Before setting off, I had been umming and ahhing about posting on LinkedIn. Should I take a break from posting? I didn’t want to brag but wanted to share that that post almost didn’t happen; the lesson is about mid-project dips.

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Storytelling Projects Construction Creativity 130

Contently

SEPTEMBER 13, 2024

Brands can ensure authenticity by conducting thorough research on the cultures, communities, and identities they want to represent, involving individuals from those backgrounds in the creative process to source inclusive images. Brands should also prioritize storytelling and contextual relevance to avoid superficial depictions.

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Manufacturing Storytelling Content Creator Concept 52

Neil Patel

OCTOBER 5, 2021

There are close to 8 million blog posts published a day. Great Content Marketers Are Creative and Imaginative. In a world where information overload is a threat, creating content that rises above the noise takes creativity. Creativity and an imaginative mind are vital qualities you should look for in a content marketer.

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Content Marketing Marketing Storytelling Content 129

Express Writers

DECEMBER 24, 2024

Conversely, they blur the line between human creativity and machine-generated text. Focus on storytelling and cultivating a genuine connection that will keep people returning. So, get those creative juices flowing and develop a clear, detailed example that AI would have difficulty dreaming up. Of course not!

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Content Storytelling Text Keywords 52

Ashleyn Writes

APRIL 13, 2023

Thanks to this new tech, creatives, and small business owners are able to churn out a lot of content. But what does that mean for creatives? And because this type of AI is really good for getting those creative juices flowing, this is one of my favorite ways to use it. The jury is still out on that one. And at light speed too!

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Copywriter Copywriting Storytelling Copy 130