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People Round-Up, Mid-November 2022

Publishing Trends

Jennifer Browne joins Holiday House as Creative Director of Neal Porter Books and Senior Art Director of Margaret Ferguson Books and Peachtree. Jennifer Rothkin is now Senior Demand Planner/Special Projects for Little Simon, Simon Spotlight, Aladdin , Simon Pulse , and Boynton Bookworks. Lucy Ricketts joins Peachtree as Designer.

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Google Analytics 4 (GA4): Ultimate Guide and Tutorial

Backlinko

Now, GA4 allows users to create user, session, and event segments , which allows you to get much more creative. Google Analytics may not have the capacity to store all your data, so it would be a good idea to use the data warehousing services provided by BigQuery. This is what makes GA4 segments different from UA ones.