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People Round-Up, Mid-November 2022

Publishing Trends

At Penguin Young Readers , Ken Wright , President and Publisher of the Viking , Philomel , and Flamingo Publishing Group , will retire at the end of January 2023. Dan Reynolds , SVP and Publisher of Workman Publishing , will retire at the end of the year. At Penguin Workshop , Celina Sun joins as Assistant Editor.

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Tips For Selling And Marketing Your Books Direct To Readers

The Creative Penn

If you sell direct, you can produce higher quality books and products, make more money per sale, get paid faster, and reach readers directly, but there are challenges to publish and market this way. Thomas Umstaddt Jr interviews Joanna Penn on the Novel Marketing Podcast covering tips for publishing, selling, and marketing direct to readers.

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Google Analytics 4 (GA4): Ultimate Guide and Tutorial

Backlinko

Not only will you find reports on e-commerce purchases, but you’ll also be able to review the user purchase journey as a whole, and how publisher ads and promotions helped secure the conversion. Now, GA4 allows users to create user, session, and event segments , which allows you to get much more creative.

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Transformative Trends in Modern Storage Solutions

Blogtrepreneur

An article published by Forbes recently stated that storage is the backbone of digital changes occurring in various sectors.This is because, as a result of the transformation into the digital age, it becomes crucial for companies to have efficient storage systems that handle physical inventory and data movement.