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AI tools, like Grammarly, are helping enterprises optimize every stage of the content marketing process, from brainstorming ideas that will resonate with audiences to refining content for various audiences and channels, resulting in improved creativity, efficiency, and measurable results.
For example, when summer sales dropped, they scheduled customer calls. Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Storytelling is how you earn it. And Jake attributes much of their success to creative content. Stories stick.
Updating and repurposing requires a different creative mindset from creating something new. Otherwise, the type of content that works well is similar to a blog: A mix of storytelling and valuable tips. Plus, I can do a few more sales-y posts. That saves a ton of time. How’s that for you? What content works best?
The other day, he was telling us about one of his first sales meetings back when he was just starting out, over 30 years ago. There are plenty of storytelling formulas you can lean into to get your point across. My friend's dad built a multi-million dollar waste management company.
It’s not the same when you read sales copy, eh? Pushy sales talk. Sales copy often turns readers off. So, what if you could write sales copy like a storyteller? When we read a good sales story, we don’t notice we’re being sold to. How do you tell such a sales story? You stumble over superlatives.
Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. She wants to employ both AI and EI to optimize her creative output. Step 4: Personalization and Storytelling Emma uses her EI to weave a relatable story into the ad copy. It was created by GPT-4.
However, the sales ratio is the thing that matters. Expanded Service Offerings Freelancers with unique storytelling and content narration styles are high in demand. You don’t need a good pen, you need good ideas Similarly, you don’t need a fancy camera, but your creativity and skills matter.
” Generating more sales: YouTube’s “ which product to buy ” video watch time doubles each year. ” And, 68% of their users take this information and make purchase decisions—so, you can find all sorts of opportunities to use “moments” on this site to make your sales.
Storytelling works. But if you haven’t used storytelling properly, readers won’t do what you want them to do. But if you haven’t used storytelling properly, readers won’t do what you want them to do. Your storytelling strategy fell flat. They can sell. Except, of course, when it doesn’t.
In this guide, however, we will look at the strategies of optimizing between keywords and creativity when writing SEO copy. In contrast, if you just use the creativity approach, your content may not even rank, which means losing traffic. Storytelling in SEO Copywriting The use of content storytelling provides emotions to your content.
That kind of structure may reflect a “winning and proven” approach to writing an ad, landing page or sales page. Creative fulfilment The formulaic approach isn’t creative. Ask any kid with paper and a box of crayons… being creative is fun! But… I don’t get much pleasure from writing like that. Now I feel empowered.
Thanks to this new tech, creatives, and small business owners are able to churn out a lot of content. It can generate sales page copy , product descriptions, emails , blogs, articles, scripts, Reels, ideas, TikTok ideas, interview questions, and job descriptions. But what does that mean for creatives? And at light speed too!
Unlike creative writing, which may allow room for interpretation, technical content leaves no space for confusion. Driving Lead Generation & Sales Enablement Technical content can be vital to sales enablement, especially when paired with product demos or onboarding experiences.
Influencer marketing is one of the best ways to drive sales. It’s one of the best ways to drive big sales. Campaign-specific hashtags are one of the best ways to spread brand awareness and drive sales. Storytelling increases conversions. Most of us can’t wait that long for results. So, what do you do?
How to Emulate Microsoft Story Labs This blog excels at exceptional storytelling, which requires rolling up your sleeves, doing some research, and really getting to know your interview subjects. Ask your sales team for ideas on exciting customers. Excellent storytelling, and bold, no-nonsense blog posts. Get creative.
Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). The brand grew social proof so people could trust it, helping increase sales. It leverages two elements effectively to do so: creativestorytelling and photojournalism.
Source: Wiley A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. this week when writing sales copy for the dust jacket of my new book. But you will probably write sales copy to market something you create. Except me and parallel parking.
Creative design for all of NASCAR, including licensing, event signage, executive presentations, and more. The dedicated space – outfitted for easy production of everything from GlFs to livestreaming to long-form video – makes storytelling a breeze. The 40-person team handles: Social media. CMWorld Click To Tweet.
While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. While Vans funded the project, the filmmakers retained creative license. 4 Secrets of Great Storytellers. Click To Tweet.
Therefore, SEO blogging has a storytelling quality while at the same time landing on the “radar” of bots, spiders, crawlers, etc. What NOT To Do It’s not at all effective to throw words onto a post without considering your competition, your keywords, and what you hope to achieve—namely, conversions to sales.
Creativity: Having the ability to think outside the box, generate fresh ideas, and bring originality to the content. Storytelling: Crafting compelling narratives and using storytelling techniques to engage readers and create an emotional connection. Creativity is a vital skill for professional content writers.
These goals could be anything from boosting brand awareness to driving sales or conversions. Think bigger audience, better reach, and, best of all, booming sales. It’s storytelling at its finest. More sales? ” Drafting Your Creative Content Content is king, remember? What’s the end game here?
So how do we make sure that those casual website visitors, customers, are actually swept off their feet with your sales copy? You can almost guarantee the potential sales will be out the door before you even knew it. It’s like that sales saying, “always be closing” I want you to always be filing information.
One way to achieve this is through advertisements that hit the spot creatively. Food brands often use creative ads that indulge the senses while appealing to consumers’ physiological and emotional sides. Use Visual Storytelling. Brands have used storytelling for decades. However, what does visual storytelling mean?
The most effective formula for increasing profits and sales continued to involve increasing the size of your newsletter’s mailing list by offering first-time visitors ethical bribes or content bonuses in exchange for signing up to receive the firm’s email newsletter. Turn Any Sale into Lifelong Loyalty in 100 Days. Joey Coleman.
But, despite its strong growth, plethora of marketing benefits, and tremendous creative potential, marketers have been slow to incorporate this format into their content marketing mix: According to CMI’s 2018 Benchmarks, Budgets, and Trends research , only 17% of B2B and 13% of B2C brands leverage podcasts. JoePulizzi Click To Tweet.
” and has a button that says “Buy Now” A sales email that says “You’re Invited to an Exclusive Webinar with ABC Expert” and explains how the webinar will help readers solve their problem and what they will learn from it. .” ” – Dan Kennedy, The Ultimate Sales Letter.
The never-ending love of personality quizzes , the usefulness of web apps and calculators , and the cool engagement with 3D videos are options for nearly any e-commerce brand with an appropriately creative marketing approach. Lifestyle storytelling. Interactive content can stand out more and be more memorable than static content.
In the marketing world, they’re often referred to as “creatives.” If you’re a blogger, freelance writer, or online business entrepreneur, you can become a sought-after copywriter when you develop your creativity and perfect your writing skills. Storytelling. A copywriter does. An SEO copywriter tailors this to online content.
But while those tasks are certainly key parts of the creative equation, a lot more has to happen behind the scenes if those creative assets are to perform successfully as a marketing vehicle – i.e., get found by the right audiences, drive meaningful conversations with them, and compel them to take action. Click To Tweet.
The caption is longer, uses stronger sales techniques , and incorporates a call-to-action and a few hashtags. Retaining the human element when using AI tools is crucial to ensure your social media captions are original and creative. The combination should produce captions that are engaging, creative, and representative of your brand.
traffic to leads, traffic to subscribers, leads to sales) Subscriber counts (e.g., # of follows, growth, unsubscribes) Search rankings. A stable team of content creators: Good content marketing agencies have a list of reliable writers on their team, stable writers are skilled at writing, grammar, logical consistency, and storytelling.
How to write on-brand microcopy I believe in the power of copywriting because it has a knack for storytelling and relating to your audience. Use power words There’s no doubt that part of writing good microcopy is adding an element of sales pitching to it. Is it perhaps too creative to understand? Is it simple? Gimmie that guide!
In general, copy moves people down the sales funnel. Additionally, the ultimate goal of content is sales. Ongoing, quality content sets you up for future sales. It lacks the depth of emotion, creativity, and human experience that a person brings to their work. Its function is transactional. Its function is to build trust.
Use Storytelling to be Personal. Even though you have such a short space to nail who you are and how awesome you are, it’s still important to add some personality to your byline either through storytelling or adding an interesting fact about yourself. A Simple Byline Formula. Explanation of Expertise]. Incentive/Link].
We tend to block out sales pitches or “do as I say” styles of dictation, but stories are inviting, personal, and capture our imagination. Let your creativity shine through the actual story being told, not in how you decide to structure it. The Science of Storytelling: 6 Ways to Write More Persuasive Stories.
But when you need to get an assignment done, you can push through to tap into your creative juices. Your page should look something like this: Healthcare Data Campaign HDC-5 3 sales emails January 30, 2023 Now at least you have something on the page. Cultivate a voice and storytelling style that cannot be compared to others.”
Storytelling is a powerful marketing strategy. So you doubled a website’s traffic or sales, right? Don’t get stuck in the same old text-only format — get creative and see what type of content your users respond to. Tell the Story from Start to Finish. Talk About Specific Strategies in Your Case Study.
Engaging storytelling : High-performing short-form videos often have a compelling narrative, even if they're only a few seconds long—an engaging hook to capture attention with a middle and end that keeps them watching. Create paid, promotional content Promotional content is pivotal in driving awareness and sales for products.
For example, if you want to be a content writer that writes about sales technology since you were in sales at your last job, then research topics that you would see on technology sites that talk about sales: Sales forecasting and analytics software. Sales enablement technology. Marketing automation tools.
It’ll take ongoing strategy, creative input, and an understanding of human psychology. Storytelling. Good persuasive ads are creative and memorable because they truly connect with their audience and make them buy the product through personalized, targeted messaging. Use Creative Copy. Call To Action. Use Repetition.
The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. Overall, 3,214 houses were sold in Phoenix over the last 30 days, with Phoenix County leading the way with 3,032 sales. And what does this technology cost?
However, plenty of other platforms allow image-rich advertising and storytelling, like Instagram, Pinterest, or YouTube. Use Storytelling. I’ve already mentioned the value of consumer trust, and there’s an easy way to build on it: with storytelling. Don’t Use the Direct Sales Approach. Use Social Media.
Squarespace is great for creative people that like to work with templates and a style editor that lets you personalize even the smallest site details. This is stellar news for creative sites that’ll inevitably build an extensive media library over time. Along with email, Unfold is Squarespace’s unique “storyteller tool.”
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