Content Marketing Institute

FEBRUARY 9, 2018

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. If you read a script or even partner-created content and say to yourself, “Can I tell this story without Coca-Cola?” and the answer is yes, then it’s a not a Coca-Cola story.

Storytelling 112

Storytelling Script Content Creator Content Marketing 112

Content Marketing Institute

JANUARY 9, 2018

Now, Simon delves deeper into how you can translate what Visa and Click2View learned about video into your own visual storytelling. Simon and his colleagues recommend considering the following factors when casting real people (not influencers) in any factual video-based storytelling: Look at authenticity, not reach.

Storytelling 111

Storytelling Script Food Agency 111

Freelance Magic

DECEMBER 1, 2024

You get to work from anywhere, set your own schedule, and earn money doing something creative. Let’s break it down so you can take that first step toward a freelance writing career with more freedom, creativity, and potential than you ever thought possible. It’s a career that thrives on variety and creativity. The good news?

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Freelance Writer Portfolio Projects 130

Content Marketing Institute

OCTOBER 2, 2018

OK, maybe writing this article as a comic script isn’t such a great idea, even if prose is at a disadvantage when discussing such a visual medium. DarrenSanch #storytelling Click To Tweet. That being said, it is possible for smaller publishers to approach storytelling for a client in this way. storytelling Click To Tweet.

Storytelling 111

Storytelling Pharmaceutical Brand Prose 111

Income Diary

OCTOBER 30, 2024

These quick bursts of creativity can help creators showcase their personality and content style without the need for elaborate setups or lengthy editing processes. What Are the Benefits of Creating Three-Minute YouTube Shorts Three-minute shorts have become increasingly popular in the world of storytelling.

Storytelling 52

Storytelling Script Social Media Entertainment 52

Backlinko

OCTOBER 21, 2024

Nisha applies information gain through: Extensive research Rigorous testing Visual storytelling Time investment Let’s review her approach. Visual Storytelling Nisha’s visual content is a feast for the eyes. This curry recipe is a deep dive into Thai cuisine, reimagined for plant-based eaters. And DELICIOUS.

SEO 101

SEO Content Finance Concept 101

Smart Blogger

MAY 27, 2024

Love it or hate it, AI’s role in storytelling has grown exponentially — with no end in sight. In this densely packed post, we’re going to explore the secrets of AI storytelling and see how it’s reshaping the narratives we thought we knew. A really simple guide , which demonstrates its use of data visualization to enhance storytelling.

Storytelling 77

Storytelling Script Collaboration Creativity 77

Backlinko

NOVEMBER 29, 2024

Weave storytelling: It helps illustrate your points and make your content more memorable Add bucket brigades: Keeps readers interested. But remember—it’s a tool to support your writing, not replace your creativity. The following writing tips will help you keep readers engaged from start to finish.

Writing 103

Writing Keywords Script SEO 103

Ashleyn Writes

APRIL 13, 2023

Thanks to this new tech, creatives, and small business owners are able to churn out a lot of content. It can generate sales page copy , product descriptions, emails , blogs, articles, scripts, Reels, ideas, TikTok ideas, interview questions, and job descriptions. But what does that mean for creatives? And at light speed too!

Copywriter 130

Copywriter Copywriting Storytelling Copy 130

Neil Patel

MARCH 10, 2021

With this creative ad, HP saw a 26 percent increase in revenue from the previous 12-week average. Many people tend to focus on the other aspects of creating a video: script, casting, storyboarding, etc., That’s why it’s essential to be intentional with your music choices from the beginning of the creative process.

Marketing 138

Marketing Brand Awareness Script Entertainment 138

Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. While Vans funded the project, the filmmakers retained creative license. 4 Secrets of Great Storytellers. Click To Tweet.

Storytelling 111

Storytelling Content Entertainment Script 111

iWriter

DECEMBER 5, 2023

In this age of visual storytelling, crafting engaging video scripts is an art form that can mesmerize viewers and captivate their attention like never before. Get ready to transform your video scripts from ordinary narratives into extraordinary tales that will leave a lasting impression on anyone fortunate enough to press play.

Script 52

Script Storytelling Entertainment Engagement 52

Copywriter Collective

DECEMBER 19, 2023

Ever wondered why optimizing video scripts is so essential? In the digital landscape, crafting compelling video scripts is imperative for capturing audience attention and fostering engagement. If you have decided to create a video online, the script is the first thing you should start with.

Script 52

Script Copywriter Copywriting Engagement 52

Credible Content

MAY 30, 2023

Creativity: Having the ability to think outside the box, generate fresh ideas, and bring originality to the content. Storytelling: Crafting compelling narratives and using storytelling techniques to engage readers and create an emotional connection. Embrace curiosity, open-mindedness, and a willingness to explore new ideas.

Content Writer 130

Content Writer Writer Writing Proofreader 130

Elna Cain

JANUARY 12, 2023

You can make money at home as a content writer by producing creative social media content such as posts and quizzes and helping companies reply to comments and reach potential customers. Businesses often seek writers formally trained in media writing and wickedly good storytellers. This is a drop of more than 50%! Scriptwriter.

Content Writer 162

Content Writer Writer Medical Copywriter 162

Content Marketing Institute

JANUARY 31, 2018

But, despite its strong growth, plethora of marketing benefits, and tremendous creative potential, marketers have been slow to incorporate this format into their content marketing mix: According to CMI’s 2018 Benchmarks, Budgets, and Trends research , only 17% of B2B and 13% of B2C brands leverage podcasts. Power of the podcast.

Brand 111

Brand Storytelling Creativity Content Marketing 111

Grammarly

APRIL 9, 2024

This technique allows for a creative approach to developing plot, allows the author to adopt multiple perspectives, and sets the stage for innovative characterization. If you’re writing about a scientist’s latest discovery, you could include footnotes, reports, and field notes among your means of storytelling.

Storytelling 116

Storytelling Script Communication Social Media 116

CoSchedule

FEBRUARY 20, 2023

Retaining the human element when using AI tools is crucial to ensure your social media captions are original and creative. Use storytelling: Storytelling is a powerful tool for capturing attention and building emotional connections with your audience. Source Copy.ai and Jasper.

Social Media 114

Social Media Media Writing Storytelling 114

ProBlogger

JULY 13, 2014

Threading video marketing success is hard work, and requires a fair bit of creativity. Storytelling is what will glide you past the fluff on the Internet. The script should tell a story that symbolizes your brand in one way or other. . Be more creative, even if that means being grounded. Don’t be too mainstream.

Script 47

Script Marketing Content Promotion 47

Content Marketing Institute

DECEMBER 21, 2018

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. They even include sample scripts for team leaders to follow during group question-and-answer sessions. Nothing is left to chance. RogerCParker Click To Tweet.

Content Marketing 109

Content Marketing Storytelling Marketing Content 109

Credible Content

JUNE 23, 2023

The primary purpose of the script is to encourage people to give a call (teleshopping number) and place an order. Leveraging Emotional Appeal: Direct response copywriters understand how to tap into emotions and leverage storytelling techniques to create a strong emotional connection with your audience, compelling them to take action.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Content Marketing Institute

APRIL 6, 2018

And yes, that includes call center scripts. Storytelling is often done in silos at the business unit or market level. PR-friendly stunts have long been award winners at creative and marketing shows such as Cannes Lions and Effies. A consistent brand voice should be applied across all touchpoints, says @matzucker. Click To Tweet.

Content Marketing 112

Content Marketing Marketing Portfolio Content 112

Neil Patel

AUGUST 20, 2021

It’ll take ongoing strategy, creative input, and an understanding of human psychology. Storytelling. Good persuasive ads are creative and memorable because they truly connect with their audience and make them buy the product through personalized, targeted messaging. Use Creative Copy. Call To Action.

Persuasion 138

Persuasion Ads Advertising Copy 138

Content Marketing Institute

JANUARY 16, 2018

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. Give reality a little creative license. Artificial intelligence in many forms. SarahMidMO Click To Tweet.

Brand 111

Brand Content Storytelling Editorial Team 111

Smart Blogger

JUNE 7, 2023

Ah, the magic of creative writing! If you’ve ever felt the thrill of turning an idea into a story or a thought into a poem, then you understand the allure of creative writing. What is Creative Writing? (& What it Isn’t ) At its heart, creative writing is all about storytelling and expression.

Creativity 52

Creativity Writing Entertainment Construction 52

Smart Blogger

JANUARY 6, 2023

Video game writing covers a variety of creative writing tasks in the industry, from writing scripts and packaging materials, to strategy guides and social media posts. Narrative designers are the storytellers who determine the video game design. Creative Story Editor. Creative Story Editor. Let’s do this!

Writing 81

Writing Script Portfolio Social Media 81

Buffer

JULY 31, 2023

How content teams approach using AI for content development AI has been a double-edged sword for many content and creative teams. She specifically mentioned their Todoist newsletter, which takes a personal storytelling approach that AI can’t replicate.

Content Creator 78

Content Creator Editorial Content Creation Content 78

Smart Blogger

JULY 3, 2023

Content marketing managers are the wizards behind strategic storytelling that captivates audiences and boosts brand growth. They juggle the world of SEO, social media, and creative content like no one else. Think of a content marketing manager as the master storyteller of a brand. Let’s dive right in!

Management 73

Management Content Marketing Marketing Content 73

iWriter

JULY 8, 2024

If you’re looking for YouTube video scripts, you want ideas for content creation that grab attention and keep viewers coming back for more. The right content, from storytelling to trending topics, can make your videos stand out. Simple, clear, and creative scripts are key to connecting with your audience.

Content Creation 52

Content Creation Projects Engagement Script 52

The Creative Penn

NOVEMBER 4, 2022

How does a creative career develop over the long term and when do you need to take a step back to consider how to move forward? Please complete my Creative Penn Survey 2022 here (by 7 Oct). So, the way I look at transmedia storytelling is it's basically telling a single story or story experience across many different formats.

Publishing 98

Publishing Publishing Publisher Script 98

The Creative Penn

FEBRUARY 11, 2024

How can you take control of your independent career and bring your creative vision to life? Whereas I'm always most interested in who penned the script. Then from there, I just started writing more and more scripts. I mean, obviously, I wrote the script. So financially, a lot of it is my own investment.

Writing 98

Writing Script Creativity Writer 98

Smart Blogger

DECEMBER 8, 2023

Today, the synopsis has become an essential tool in several fields, adapting its role to the needs of modern storytelling and communication. In Screenplays : Writers summarize the plot, main character, and tone of their script in a synopsis to sell their ideas to movie producers and directors. So where do you usually find a synopsis?

Storytelling 78

Storytelling Projects Script Communication 78

Smart Blogger

JANUARY 20, 2023

Key Skills & Education Content Writing Content writing includes writing and editing: emails blog posts, video scripts, podcasts, ebooks, social media posts. This person will also oversee site metrics , interact with readers, and be responsible for creative design. Yet, how do you develop these writing skills ?

Digital Marketing 88

Digital Marketing Marketing Social Media Education 88

Content Hacker

JANUARY 31, 2024

Ready to see how storytelling can build bridges between businesses and people? Table Of Contents: Branded Content and Its Impact on Marketing The Evolution from Conventional Ads to Brand Storytelling Case Studies: 7 Examples of Branded Content Benefits of Branded Content Marketing 1. Check out our AIO Blogger course.

Brand 52

Brand Storytelling Content Content Creation 52

Smart Blogger

MAY 26, 2023

A knack for creative writing is, of course, crucial. Social Media Copywrite r: Engages audiences across various platforms with creative and relatable content. Experiment with different formats, be it blogs , social media posts, or ad scripts. Write often, and in different styles to build versatility.

Copywriter 67

Copywriter Copywriting Persuasion Freelance Copywriting 67

Freelance Writing Jobs

FEBRUARY 14, 2022

Of all the marketing trends that will impact content marketing strategies , storytelling is one people still struggle with. Structure is a key part of most storytelling. You’ll probably have heard of the three-act structure Hollywood film scripts are written to follow. Who is the character?

Concept 52

Concept Telecommunication Script Storytelling 52

Freelance Writing Jobs

FEBRUARY 14, 2022

Of all the marketing trends that will impact content marketing strategies , storytelling is one people still struggle with. Structure is a key part of most storytelling. You’ll probably have heard of the three-act structure Hollywood film scripts are written to follow. Who is the character?

Concept 52

Concept Telecommunication Script Storytelling 52