Content Marketing Institute

FEBRUARY 9, 2018

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. If you read a script or even partner-created content and say to yourself, “Can I tell this story without Coca-Cola?” and the answer is yes, then it’s a not a Coca-Cola story.

Storytelling 111

Storytelling Script Content Creator Content Marketing 111

Ashleyn Writes

APRIL 13, 2023

Thanks to this new tech, creatives, and small business owners are able to churn out a lot of content. It can generate sales page copy , product descriptions, emails , blogs, articles, scripts, Reels, ideas, TikTok ideas, interview questions, and job descriptions. But what does that mean for creatives? And at light speed too!

Copywriter 130

Copywriter Copywriting Storytelling Copy 130

Content Marketing Institute

JANUARY 9, 2018

Now, Simon delves deeper into how you can translate what Visa and Click2View learned about video into your own visual storytelling. Simon and his colleagues recommend considering the following factors when casting real people (not influencers) in any factual video-based storytelling: Look at authenticity, not reach.

Storytelling 107

Storytelling Script Food Agency 107

Content Marketing Institute

OCTOBER 2, 2018

OK, maybe writing this article as a comic script isn’t such a great idea, even if prose is at a disadvantage when discussing such a visual medium. DarrenSanch #storytelling Click To Tweet. That being said, it is possible for smaller publishers to approach storytelling for a client in this way. storytelling Click To Tweet.

Storytelling 99

Storytelling Pharmaceutical Brand Prose 99

Smart Blogger

JUNE 7, 2023

Ah, the magic of creative writing! If you’ve ever felt the thrill of turning an idea into a story or a thought into a poem, then you understand the allure of creative writing. What is Creative Writing? (& What it Isn’t ) At its heart, creative writing is all about storytelling and expression.

Creativity 52

Creativity Writing Entertainment Construction 52

Income Diary

OCTOBER 30, 2024

These quick bursts of creativity can help creators showcase their personality and content style without the need for elaborate setups or lengthy editing processes. What Are the Benefits of Creating Three-Minute YouTube Shorts Three-minute shorts have become increasingly popular in the world of storytelling.

Storytelling 52

Storytelling Script Social Media Entertainment 52

iWriter

JULY 8, 2024

If you’re looking for YouTube video scripts, you want ideas for content creation that grab attention and keep viewers coming back for more. The right content, from storytelling to trending topics, can make your videos stand out. Simple, clear, and creative scripts are key to connecting with your audience.

Content Creation 52

Content Creation Projects Engagement Script 52

Credible Content

MAY 30, 2023

Creativity: Having the ability to think outside the box, generate fresh ideas, and bring originality to the content. Storytelling: Crafting compelling narratives and using storytelling techniques to engage readers and create an emotional connection. Embrace curiosity, open-mindedness, and a willingness to explore new ideas.

Content Writer 130

Content Writer Writer Writing Proofreader 130

Grammarly

APRIL 9, 2024

This technique allows for a creative approach to developing plot, allows the author to adopt multiple perspectives, and sets the stage for innovative characterization. If you’re writing about a scientist’s latest discovery, you could include footnotes, reports, and field notes among your means of storytelling.

Storytelling 107

Storytelling Script Communication Social Media 107

Buffer

SEPTEMBER 30, 2024

” or “More and more people are getting involved every day” Include a strong CTA to keep momentum going (i.e., “Share your story below to be part of the conversation” Storytelling  Humans are wired to crave, enjoy stories and seek them out. And the promise of an interesting story is often hard to resist. 

Social Media 105

Social Media Media Writing Storytelling 105

CoSchedule

FEBRUARY 20, 2023

Retaining the human element when using AI tools is crucial to ensure your social media captions are original and creative. Use storytelling: Storytelling is a powerful tool for capturing attention and building emotional connections with your audience. Source Copy.ai and Jasper.

Social Media 114

Social Media Media Writing Storytelling 114

Credible Content

JUNE 23, 2023

The primary purpose of the script is to encourage people to give a call (teleshopping number) and place an order. Leveraging Emotional Appeal: Direct response copywriters understand how to tap into emotions and leverage storytelling techniques to create a strong emotional connection with your audience, compelling them to take action.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Buffer

JULY 31, 2023

How content teams approach using AI for content development AI has been a double-edged sword for many content and creative teams. She specifically mentioned their Todoist newsletter, which takes a personal storytelling approach that AI can’t replicate.

Content Creator 84

Content Creator Editorial Content Creation Content 84

Smart Blogger

JULY 3, 2023

Content marketing managers are the wizards behind strategic storytelling that captivates audiences and boosts brand growth. They juggle the world of SEO, social media, and creative content like no one else. Think of a content marketing manager as the master storyteller of a brand. Let’s dive right in!

Management 75

Management Content Marketing Marketing Content 75

Elna Cain

JANUARY 12, 2023

You can make money at home as a content writer by producing creative social media content such as posts and quizzes and helping companies reply to comments and reach potential customers. Businesses often seek writers formally trained in media writing and wickedly good storytellers. This is a drop of more than 50%! Scriptwriter.

Content Writer 162

Content Writer Writer Medical Copywriter 162

Smart Blogger

JANUARY 6, 2023

Video game writing covers a variety of creative writing tasks in the industry, from writing scripts and packaging materials, to strategy guides and social media posts. Narrative designers are the storytellers who determine the video game design. Creative Story Editor. Creative Story Editor. Let’s do this!

Script 81

Script Writing Portfolio Social Media 81

Neil Patel

MARCH 10, 2021

With this creative ad, HP saw a 26 percent increase in revenue from the previous 12-week average. Many people tend to focus on the other aspects of creating a video: script, casting, storyboarding, etc., That’s why it’s essential to be intentional with your music choices from the beginning of the creative process.

Marketing 138

Marketing Brand Awareness Script Entertainment 138

Content Hacker

JANUARY 31, 2024

Ready to see how storytelling can build bridges between businesses and people? Table Of Contents: Branded Content and Its Impact on Marketing The Evolution from Conventional Ads to Brand Storytelling Case Studies: 7 Examples of Branded Content Benefits of Branded Content Marketing 1. Check out our AIO Blogger course.

Brand 52

Brand Storytelling Content Content Creation 52

Backlinko

OCTOBER 21, 2024

Nisha applies information gain through: Extensive research Rigorous testing Visual storytelling Time investment Let’s review her approach. Visual Storytelling Nisha’s visual content is a feast for the eyes. This curry recipe is a deep dive into Thai cuisine, reimagined for plant-based eaters. And DELICIOUS.

SEO 81

SEO Finance Content Concept 81

ProBlogger

JULY 13, 2014

Threading video marketing success is hard work, and requires a fair bit of creativity. Storytelling is what will glide you past the fluff on the Internet. The script should tell a story that symbolizes your brand in one way or other. . Be more creative, even if that means being grounded. Don’t be too mainstream.

Script 47

Script Marketing Content Promotion 47

Smart Blogger

DECEMBER 8, 2023

Today, the synopsis has become an essential tool in several fields, adapting its role to the needs of modern storytelling and communication. In Screenplays : Writers summarize the plot, main character, and tone of their script in a synopsis to sell their ideas to movie producers and directors. So where do you usually find a synopsis?

Storytelling 80

Storytelling Script Projects Communication 80

Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. While Vans funded the project, the filmmakers retained creative license. 4 Secrets of Great Storytellers. Click To Tweet.

Storytelling 105

Storytelling Content Entertainment Script 105

The Creative Penn

FEBRUARY 11, 2024

How can you take control of your independent career and bring your creative vision to life? Whereas I'm always most interested in who penned the script. Then from there, I just started writing more and more scripts. I mean, obviously, I wrote the script. So financially, a lot of it is my own investment.

Writing 98

Writing Script Creativity Writer 98

Fat Joe

JULY 28, 2023

Even if you put together a great small team, these creative processes often involve numerous post-production revisions. You might want to consider outsourcing link building , content writing, and other creative services. You can set milestones for script approval, storyboard development, rough drafts, and final delivery.

Agency 52

Agency SEO Script Brand Awareness 52

Contently

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Videos: Videos captivate audiences with dynamic visuals and auditory experiences, appealing to those who prefer immersive storytelling.

Engagement 52

Engagement Audience Content Storytelling 52

The Creative Penn

NOVEMBER 4, 2022

How does a creative career develop over the long term and when do you need to take a step back to consider how to move forward? Please complete my Creative Penn Survey 2022 here (by 7 Oct). So, the way I look at transmedia storytelling is it's basically telling a single story or story experience across many different formats.

Publisher 98

Publisher Publishing Publishing Script 98

Content Marketing Institute

JANUARY 31, 2018

But, despite its strong growth, plethora of marketing benefits, and tremendous creative potential, marketers have been slow to incorporate this format into their content marketing mix: According to CMI’s 2018 Benchmarks, Budgets, and Trends research , only 17% of B2B and 13% of B2C brands leverage podcasts. Power of the podcast.

Brand 110

Brand Storytelling Creativity Content Marketing 110

Neil Patel

AUGUST 20, 2021

It’ll take ongoing strategy, creative input, and an understanding of human psychology. Storytelling. Good persuasive ads are creative and memorable because they truly connect with their audience and make them buy the product through personalized, targeted messaging. Use Creative Copy. Call To Action.

Persuasion 138

Persuasion Ads Advertising Copy 138

Freelance Writing Jobs

FEBRUARY 14, 2022

Of all the marketing trends that will impact content marketing strategies , storytelling is one people still struggle with. Structure is a key part of most storytelling. You’ll probably have heard of the three-act structure Hollywood film scripts are written to follow. Who is the character?

Concept 52

Concept Telecommunication Script Storytelling 52

Freelance Writing Jobs

FEBRUARY 14, 2022

Of all the marketing trends that will impact content marketing strategies , storytelling is one people still struggle with. Structure is a key part of most storytelling. You’ll probably have heard of the three-act structure Hollywood film scripts are written to follow. Who is the character?

Concept 52

Concept Telecommunication Script Storytelling 52

Smart Blogger

MAY 26, 2023

A knack for creative writing is, of course, crucial. Social Media Copywrite r: Engages audiences across various platforms with creative and relatable content. Experiment with different formats, be it blogs , social media posts, or ad scripts. Write often, and in different styles to build versatility.

Copywriter 68

Copywriter Copywriting Persuasion Freelance Copywriting 68

Content Marketing Institute

DECEMBER 21, 2018

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. They even include sample scripts for team leaders to follow during group question-and-answer sessions. Nothing is left to chance. RogerCParker Click To Tweet.

Content Marketing 94

Content Marketing Storytelling Marketing Content 94

Smart Blogger

JUNE 29, 2023

It’s a blend of creativity, strategy, and genuine relationship building. Influence the Influencers A less common but potentially high-impact strategy is to flip the script and influence the influencers. Here are a slew of strategies to help amplify your brand’s reach in the influencer marketing sphere… 1.

Marketing 60

Marketing Collaboration Script Digital Marketing 60

Content Marketing Institute

APRIL 6, 2018

And yes, that includes call center scripts. Storytelling is often done in silos at the business unit or market level. PR-friendly stunts have long been award winners at creative and marketing shows such as Cannes Lions and Effies. A consistent brand voice should be applied across all touchpoints, says @matzucker. Click To Tweet.

Content Marketing 111

Content Marketing Marketing Portfolio Content 111

Content Marketing Institute

JANUARY 16, 2018

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. Give reality a little creative license. Artificial intelligence in many forms. SarahMidMO Click To Tweet.

Brand 108

Brand Content Storytelling Editorial Team 108

Verblio

DECEMBER 16, 2022

Storytelling, creativity, and entertainment in content. We’re in every way a creative team. We’re copywriters, but we’ve got novelists, job story writers, script writers, playwrights, musicians, YouTubers, actors. I really want to use this creativity to offer something a bit more original and unique to clients.”

Agency 52

Agency Marketing Content Copy 52

Smart Blogger

JANUARY 20, 2023

Key Skills & Education Content Writing Content writing includes writing and editing: emails blog posts, video scripts, podcasts, ebooks, social media posts. This person will also oversee site metrics , interact with readers, and be responsible for creative design. Yet, how do you develop these writing skills ?

Digital Marketing 89

Digital Marketing Marketing Social Media Education 89