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6 Psychological Techniques to Help You Write Great Social Media Hooks

Buffer

The secret to engaging social media posts has been in front of you this whole time.  Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say.

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What is a Content Author?

Agency Content Writer

Whether blogs, articles, or social media content, their work informs, educates, and entertains audiences. Since 2010, Anne McAuley Lopez has been writing content for businesses and nonprofits in partnership with social media managers, nonprofit marketing professionals, and digital marketing agencies. Referral link.

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Why It’s Important to Focus on Creative Content Marketing

Contently

Creativity. How can we get creative with content marketing? There’s round-the-clock pressure to create new content—whether the goal of that content is to recruit for an event on social media or promote a new product on the blog. With more creativity in marketing assets. How do you make that happen?

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How I Create Social Media Content As a Verbal Processor: 3 Easy Steps

Buffer

In this post, we're going to go over exactly what tools and workflows you can use as a verbal processor to turn all those spoken ideas into content you can share on social media. I've seen some really creative approaches to this in our community.

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The Power of Storytelling: 5 Types of Stories to Market Your Business

Enchanting Marketing

Henneke’s class on Stories in Miniature was just the creative boost that I needed. I’m feeling much more creative and can spot the dull areas. Instead of sharing boring lessons on your blog, newsletter or social media, include stories to captivate your audience. But my first book draft was too clinical.

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Avoid a Creative Slump By Writing and Publishing in a Different Medium

Jane Friedman

This really isnt a radical idea in the current media environment: the idea of what counts as reading has evolved dramatically over the past 20 years, first with the rise of audiobooks and then with the ubiquity of podcasts and social media.

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Level Up Your Copywriting Game with Some Advanced AI Techniques

Nick Ursborne

” It’s time to get creative and strategic with your prompts. Advanced AI Applications for Copywriters Beyond generating basic copy and content, AI can be used for a variety of advanced tasks that can significantly streamline your workflow and enhance your creativity. Ride the wave or be drowned by the wave!