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The secret to engaging socialmedia posts has been in front of you this whole time. Copywriters call it a 'hook,' and learning how to write socialmedia hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say.
Whether blogs, articles, or socialmedia content, their work informs, educates, and entertains audiences. Since 2010, Anne McAuley Lopez has been writing content for businesses and nonprofits in partnership with socialmedia managers, nonprofit marketing professionals, and digital marketing agencies. Referral link.
Creativity. How can we get creative with content marketing? There’s round-the-clock pressure to create new content—whether the goal of that content is to recruit for an event on socialmedia or promote a new product on the blog. With more creativity in marketing assets. How do you make that happen?
In this post, we're going to go over exactly what tools and workflows you can use as a verbal processor to turn all those spoken ideas into content you can share on socialmedia. I've seen some really creative approaches to this in our community.
Henneke’s class on Stories in Miniature was just the creative boost that I needed. I’m feeling much more creative and can spot the dull areas. Instead of sharing boring lessons on your blog, newsletter or socialmedia, include stories to captivate your audience. But my first book draft was too clinical.
This really isnt a radical idea in the current media environment: the idea of what counts as reading has evolved dramatically over the past 20 years, first with the rise of audiobooks and then with the ubiquity of podcasts and socialmedia.
” It’s time to get creative and strategic with your prompts. Advanced AI Applications for Copywriters Beyond generating basic copy and content, AI can be used for a variety of advanced tasks that can significantly streamline your workflow and enhance your creativity. Ride the wave or be drowned by the wave!
In socialmedia groups and forums, many of us writers talk about the trifecta of building a website, maintaining our online identity, and navigating the shifting sands of socialmedia platforms. More and more professional relationships were being forged via video apps and socialmedia. Flash forward to 2024.
Having the best socialmedia marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 socialmedia marketing examples you can’t miss. Download Now What is SocialMedia Marketing?
Clinchers appear as the last sentence of well-written socialmedia posts, blog posts, essays, or book chapters. Write a clincher sentence. Eh … what is a clincher sentence? A clincher sentence is a concluding sentence reinforcing your key message.
Socialmedia platforms always seem hungry for more content. Updating and repurposing requires a different creative mindset from creating something new. Daniel Pink suggests in his book Drive that intrinsic motivation boosts creativity (and extrinsic motivation might even hamper creativity). It feels relentless, eh?
But modeling dedication, focus, and commitment to a creative project is also good parenting! I dont touch my manuscripts every day, but I stay in touch with the practice of writing sentences and micro-essays on socialmedia. It can feel weird to separate yourself so firmly from the people you love.
You’ve encountered creative nonfiction countless times—in conversation, on socialmedia, and on the written page, but could you define or explain it if asked? Here, we’ll look at the kinds of writing and speech that make stories, podcasts, and countless other media come to life, all while sticking to the truth.
For example, if you live and breathe the socialmedia world, Annie Mae’s SocialMedia Tea and Rachel Karten’s Link in Bio are well-loved newsletters. And might I say, Buffer’s weekly newsletter is also A+ for socialmedia deets? You can nitpick the best sources from here.
2024 was a year of consolidation as I got my creative house in order and began to shift my creative and business processes. Shes also an award-winning podcaster, creative entrepreneur, and international professional speaker. If youd like to share your goals, please add them in the comments below.
How can you balance creativity with business in order to have a profitable, long-term author career? In the intro, the money episode [ Ink In Your Veins ]; WISE for multi-currency banking ; creative planning tips for 2025 [ Self~Publishing Advice ]; Surprising Trends Authors Cant Ignore in 2025 [ Novel Marketing Podcast ].
And although these are critical steps in the creative process, they arent the end of the book launching journey. For example, you might have solid networking and socialmedia skills which you can apply towards marketing, but have no experience with graphic design. Ive seen this scenario play out countless times. It depends!
Creativity. How Can We Get Creative with Content Marketing? There’s round-the-clock pressure to create new content—whether the goal of that content is to recruit for an event on socialmedia or promote a new product on the blog. With more creativity. But creativity is about bringing novel ideas to the table.
Today’s post is excerpted from Tarot for Creativity: A Guide for Igniting Your Creative Practice by Chelsey Pippin Mizzi. In the early stages of building her business, she came to me to explore the ways that tarot could support and inspire her as a creative business owner. So, the Fool became Nina’s creative archetype.
Today, Im sharing five AI prompts that Ill carry into this yearand Im convinced theyll supercharge your creativity and efficiency too. VOC data (or what our Copywriting for Creatives students call it, “CVH” for Client/Customer Voice Hacking) is how you decode the messaging that resonates with your audience.
Known for their ability to understand and generate humanlike language, GPTs have become a cornerstone of modern AI applications, offering solutions in creativity, productivity, and data analysis. Unlike models focused solely on classification or prediction, GPTs generate original outputs such as text, code, or creative content.
Whether using Zapier to keep things flowing between apps, Buffer to manage our socialmedia like a breeze, or Notion to keep our projects on track, these tools have revolutionized the way we work. That’s where tools like Zapier and Buffer come into play, turning your creative block into a constant stream of inspiration.
AI tools, like Grammarly, are helping enterprises optimize every stage of the content marketing process, from brainstorming ideas that will resonate with audiences to refining content for various audiences and channels, resulting in improved creativity, efficiency, and measurable results.
How can you balance self-care with achieving your creative goals. In April 2020, back in pandemic times, I talked to poet and creative coach Mark McGuinness about how to stay creative in difficult times. You can find Mark on his podcasts, The 21st Century Creative , and poetry show, A Mouthful of Air. (2)
Our socialmedia management tool incorporates image posting because we know how important that element is to engage your followers and fans. But you can find a public domain photo, use a Creative Commons image that might need attribution, or even create your own image from scratch. What is Creative Commons?
PM: I started as a creative secretary at Saatchi’s and saw an ad in Campaign one day for The Radio Operators, so wrote a letter in the form of a radio script to Tony Hertz there. PM: Yes, it used to be seen as a dying medium; creatives just wanted to make TV. CG: Define what creativity means to you. P.S. Follow on Twitter.
You get to work from anywhere, set your own schedule, and earn money doing something creative. Let’s break it down so you can take that first step toward a freelance writing career with more freedom, creativity, and potential than you ever thought possible. It’s a career that thrives on variety and creativity.
If there’s one thing I’ve learned from working with creative freelancers and small business owners for a couple of decades – most of you don’t love marketing – am I right? There’s a reason why my most popular webinar is called Marketing For Creatives Who Hate Marketing !).
I know, you hate socialmedia. Socialmedia 23. Find editors on socialmedia and pitch them. Find niche social-media platforms for your specialty. Have a clean design, show you understand socialmedia, and write every post like it’s a $1-a-word magazine assignment.
It also generates outlines and creative content. Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions. Open the app from the Semrush App Center and select All Tools > SocialMedia & Ads. From the list of asset types, select Ad Creatives.
How to stay creativeCreativity can seem fickle. Just when you need to write your next blog post or newsletter or socialmedia post, you can’t seem to find an idea. Secondly, review what else is required to keep your creative soul happy. What feeds your creative soul? Sound familiar? Or knock it out.
Wordtune: Best for AI-Powered Creative Writing Suggestions G2 Review 4.6 It offers creative suggestions (which you can accept or discard) to convey your ideas clearly and improve readability. Choose a template for almost any use case—like ads, socialmedia, and email. Similar to what you’d find using the browser version.
Some of the best copywriters and socialmedia writers use parallelism to communicate their message with power and style. He’s also a smart socialmedia communicator who knows how to harness the power of parallelism. But somehow I missed how powerful parallelism is. Sure, I use it in my writing. Get it all done.
It’s like transforming your blog, newsletter, or socialmedia channels into a playground where people can take on challenges, earn rewards, and track their progress. Gamification of content could include: Challenges: Encourage your audience to accomplish certain tasks, such as completing a scavenger hunt on your socialmedia feed.
Case in point: Our Copywriting for Creatives sales page hit an all-time high word count in 2024 (9,609 words!) Go listen to our agency client Shannon Mckinstrie unpack trends about socialmedia. Seriously, 10-15 minutes just on the hook isnt overkill. It’s do or die these days. and converted at 8.8%.
Another year ends, and once more, it's time to reflect on our creative goals. Shes also an award-winning podcaster, creative entrepreneur, and international professional speaker. I am the kind of creative who enjoys wrangling chaos and I can be a whirlwind of creative energy. Did you achieve everything you wanted to?
This comprehensive guide will walk you through 147 ways to monetize ChatGPT plugins, allowing you to turn your creativity and the AI assistant into a money-making machine. Leverage the Perfect Chirp plugin to offer a socialmedia content creation service. These can be used in your online store, blog, or socialmedia ads.
Whether you need to write a marketing script for socialmedia, commercials, or podcasts, a powerful script will help you stand out. Writing marketing scripts requires a delicate balance of strategy, creativity, and technical know-how. The stakes for quality content have never been higher.
2023 was a year of change, culminating in my 15-Year Pivot , and so 2024 will be a year of consolidation and optimization of my new creative and business processes — as well as writing and creating, plus surfing the wave of more change ahead. She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker.
Where traditional PR involves reaching out to newspapers, TV channels, and radio stations, digital PR uses socialmedia influencers, podcasts, bloggers, and news websites. The goal is also the same, which is to get your client or business promoted and quoted in relevant online publications and media. Content creation.
So often, we tend to take advice from the noisy marketers on socialmedia (disguising themselves as expert writers) who really just want you to buy their course or training or whatever-the-hell. For writers who feel stuck creatively, what can they do to reset? No ulterior motive involved. No course to sell.
Another year ends, and once more, it's time to reflect on our creative goals. If you join the community, you get an extra solo Q&A show monthly, as well as behind-the-scenes videos on planning for the year ahead, AI and creative business, plus discounts, early access, and more. Did you achieve everything you wanted to?
Brand voice exercises can help channel creativity where it’s most needed and develop a content strategy that hits all the right notes. If you’re a bold and creative brand like Ben & Jerry’s, Frida Kahlo could be a great fit. It encourages creativity and problem-solving without being overwhelming. Take Ikea, for instance.
Search engines, social, bots, and your audience- keywords are significant to each of them. Then salt-and-pepper keywords into all your; from website copy to socialmedia captions to conversational topics and content tags. I truly hope you enjoyed this article on brand visibility for creative independents. Vivid wording.
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