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And what if they became storytellers instead? The best storytellers are your clients. Henneke’s class on Stories in Miniature was just the creative boost that I needed. I’m feeling much more creative and can spot the dull areas. I didn’t think I had the right talent, and storytelling seemed too difficult.
Whether blogs, articles, or socialmedia content, their work informs, educates, and entertains audiences. Since 2010, Anne McAuley Lopez has been writing content for businesses and nonprofits in partnership with socialmedia managers, nonprofit marketing professionals, and digital marketing agencies. Referral link.
The secret to engaging socialmedia posts has been in front of you this whole time. Copywriters call it a 'hook,' and learning how to write socialmedia hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say.
Creativity. How can we get creative with content marketing? There’s round-the-clock pressure to create new content—whether the goal of that content is to recruit for an event on socialmedia or promote a new product on the blog. With more creativity in marketing assets. How do you make that happen?
But I carried forward an important lesson from projects one and two: Writing in an entirely different medium gives you the opportunity to explore storytelling in fresh and interesting ways. As technology evolves, and our experience with different formats grows and shifts, so too does storytelling.
In socialmedia groups and forums, many of us writers talk about the trifecta of building a website, maintaining our online identity, and navigating the shifting sands of socialmedia platforms. More and more professional relationships were being forged via video apps and socialmedia. Flash forward to 2024.
AI tools, like Grammarly, are helping enterprises optimize every stage of the content marketing process, from brainstorming ideas that will resonate with audiences to refining content for various audiences and channels, resulting in improved creativity, efficiency, and measurable results.
Socialmedia platforms always seem hungry for more content. Updating and repurposing requires a different creative mindset from creating something new. Otherwise, the type of content that works well is similar to a blog: A mix of storytelling and valuable tips. Do you ever get close to content burnout?
Having the best socialmedia marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 socialmedia marketing examples you can’t miss. Download Now What is SocialMedia Marketing?
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How to use the elements of storytelling in content writing. The main elements of storytelling are: Plot: Sequence of events driving the story forward. Setting: Time, place, and social context of the story. Why use storytelling in content writing? Why use storytelling in content writing?
You get to work from anywhere, set your own schedule, and earn money doing something creative. Let’s break it down so you can take that first step toward a freelance writing career with more freedom, creativity, and potential than you ever thought possible. It’s a career that thrives on variety and creativity. The good news?
? ? What can your brand do to improve engagement on socialmedia? Hint: Not all socialmedia platforms have the same best practices when it comes to successful visuals.). Read on for research-based tips and examples that may make you rethink your brand’s socialmedia image selection process. Click To Tweet.
You’ve encountered creative nonfiction countless times—in conversation, on socialmedia, and on the written page, but could you define or explain it if asked? Here, we’ll look at the kinds of writing and speech that make stories, podcasts, and countless other media come to life, all while sticking to the truth.
Whether you need to write a marketing script for socialmedia, commercials, or podcasts, a powerful script will help you stand out. From understanding industry standard formats to mastering the art of persuasive storytelling, we’ll cover what you need to know. The stakes for quality content have never been higher.
Now, Simon delves deeper into how you can translate what Visa and Click2View learned about video into your own visual storytelling. Simon and his colleagues recommend considering the following factors when casting real people (not influencers) in any factual video-based storytelling: Look at authenticity, not reach.
PM: I started as a creative secretary at Saatchi’s and saw an ad in Campaign one day for The Radio Operators, so wrote a letter in the form of a radio script to Tony Hertz there. PM: Yes, it used to be seen as a dying medium; creatives just wanted to make TV. CG: Define what creativity means to you. P.S. Follow on Twitter.
In a sea of socialmedia platforms and profiles, it can take time for a business to stand out. Therefore, many businesses need help catching and keeping customers’ attention on socialmedia. . There are several ways to combat this, with one of the best of them being socialmediastorytelling.
What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience. In an environment full of opportunities for businesses, the entrepreneurs who take the lead are those who know how to use the online medium to make creative and appealing content. Storytelling Videos.
Socialmedia. We want to help a tiny bit when it comes to their socialmedia marketing efforts. I currently lead the creative communications and socialmedia for Sustainable Energy for All (SEforALL). Their main catalyst of change? We offer a 50% discount to all registered nonprofit organizations.
Creativity. How Can We Get Creative with Content Marketing? There’s round-the-clock pressure to create new content—whether the goal of that content is to recruit for an event on socialmedia or promote a new product on the blog. With more creativity. But creativity is about bringing novel ideas to the table.
Speaker, comic, and founder of Keeping It Human , Kathy responded to the question of how to create a culture that truly promotes creative ideas with answers that echoed the sentiments in the Apple ad. The best way to think about creativity is to ask: “How can we flip our customers’ expectations upside down to delight and surprise them?”
These quick bursts of creativity can help creators showcase their personality and content style without the need for elaborate setups or lengthy editing processes. What Are the Benefits of Creating Three-Minute YouTube Shorts Three-minute shorts have become increasingly popular in the world of storytelling.
So, what if you could write sales copy like a storyteller? But the story is really about handing you the creative power to transform yourself into a Hollywood director. If you want creative control, you can always hop in the director’s chair and rack focus manually, either when you shoot or in the edit. Marketer’s drivel.
Well, instead of watching a mocking cursor, take a tip (or 27) from your fellow marketers on how they get out of a creative content marketing slump. The Rare White Squirrel Who Eats Pumpkins (and Other Stories of Creativity). When you’re consistently trying to use your creative brain power, it’s easy to hit a snag and become exhausted.
Staying ahead of socialmedia trends is no easy feat! In this guide, we’ll share the top socialmedia trends you can’t afford to ignore this year. What are SocialMedia Trends & Why Are They Crucial? Socialmedia trends are the winds of the digital world. Let’s dive right in.
Ever wondered how to become a socialmedia manager and take brands from obscurity to the limelight? In this article, we’ll guide you to become a successful socialmedia manager, helping you shape brands’ online presence, captivate audiences, and propel brands to stardom. You’re in the right place.
It’s more than a marketing asset—it’s a storytelling tool that can make a major impact on potential investors, customers, and your bottom line. To resonate with your audience, your content needs to blend storytelling with solid data , making your success stories both engaging and credible.
This meant link-builders had to get creative to keep backlinks rolling in, so they began using digital PR for building high-quality links. Digital PR is the online equivalent of traditional public relations, where marketers aim to expand a brands reach and boost its credibility through various media channels.
Weave storytelling: It helps illustrate your points and make your content more memorable Add bucket brigades: Keeps readers interested. But remember—it’s a tool to support your writing, not replace your creativity. The following writing tips will help you keep readers engaged from start to finish.
Creativity: Having the ability to think outside the box, generate fresh ideas, and bring originality to the content. Storytelling: Crafting compelling narratives and using storytelling techniques to engage readers and create an emotional connection.
Where traditional PR involves reaching out to newspapers, TV channels, and radio stations, digital PR uses socialmedia influencers, podcasts, bloggers, and news websites. The goal is also the same, which is to get your client or business promoted and quoted in relevant online publications and media. Content creation.
The growth of influencers and socialmedia platforms is astounding, to say the least. Here’s what Vince Soliven, the executive creative director of the campaign, said about it: When you have a socialmedia star who is ‘a regular person,’ it bridges the gap for the consumer. There’s no doubt about it.
Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly What is brand storytelling with AI? What is brand storytelling?
Plus, braiding works for personal essays , but for shorter socialmedia posts, too. And our creative struggles are part of being human. I never saw myself as a storyteller I thought storytelling was for real writers. You only need to know a few storytelling techniques and frameworks. Sound good?
Owning your Google Web Stories content gives you the full advantage to leverage SEO opportunities and make the most of this immersive storytelling option. With the free version, you gain access to Getty Images’ creative commons images. Content ownership is the major difference between Google Web Stories and socialmedia alternatives.
Newspaper databases like NewsBank and Newspapers.com can provide factual details to improve your storytelling for both nonfiction and historical fiction. Simply browsing newspapers for the time and place your characters live in can give you a feel for accurate language, food, clothing, culture, and social events.
Ditch the index cards and unleash your storytelling with Plottr – the #1 rated book outlining and story management software for writers. I was raising a child so hedged my bets by double majoring in developmental psychology and creative writing. socialmedia accounts, podcasts, and so on that offer advice. Expires Dec.
And so I blasted it out to socialmedia: Woohoo! Achieving such a status symbol signifies not only creative success but also the potential for financial gain and widespread recognition. In the age of socialmedia and personal branding, self-promotion is unavoidable to a degree. Legit authors with legit careers.
Great Content Marketers Are Creative and Imaginative. In a world where information overload is a threat, creating content that rises above the noise takes creativity. Creativity and an imaginative mind are vital qualities you should look for in a content marketer. Great Content Marketers Understand Storytelling.
One way to achieve this is through advertisements that hit the spot creatively. Food brands often use creative ads that indulge the senses while appealing to consumers’ physiological and emotional sides. Use Visual Storytelling. Brands have used storytelling for decades. However, what does visual storytelling mean?
As a persuasive copywriter, you should be able to choose the right words, structure sentences effectively, and weave storytelling into the copy. Good copywriting is not just about creativity and persuasion; it also requires a solid foundation of language and grammar skills. Innovative approaches to messaging and storytelling.
I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. It will reinforce quality and creativity in content more than ever.
Roughly 54 percent of millennials turn to socialmedia platforms for product research, so voice tweets provide a great opportunity to shout about your core products. For example, maybe users must retweet your giveaway tweet to enter, or they get extra entries if they follow you on another socialmedia platform, too.
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